How to Block on Pinterest and Hide Pins From Unwanted Users

Finally, there’s a Feature to let you Report or Block someone on Pinterest, and it’s going to change the way Businesses Think about Pinterest Marketing.

UPDATE (10/18/2012): Yesterday we posted exclusive instructions to find the Pinterest blocking feature before it was officially released.  Pinterest has since officially announced the feature and expects to roll it out to users this week.  If you’re still not seeing the feature, you can find the instructions to unlock it here.

How to block on Pinterest

We are really glad to see Pinterest releasing their  new block feature today. It’s been a hotly requested feature for quite some time and could significantly reduce spam and improve content quality on the site. Users have complained about irrelevant content in the their feeds, mainly fueled by Community/Contributor Boards that could have hundreds of contributors. This is a big step to combat that issue, and will better position Pinterest to provide a more relevant, hyper-targeted content stream compared to facebook or twitter.

In a company blog post published today, Pinterest software engineer Dannie Chu writes:

Pinterest is all about you and what inspires you. That’s why it’s important that you have control of your Pinterest experience. We’ve always offered basic features to control things like the emails you receive, social networking sites you connect your account with, and the ability to report pins. Today, we’re adding a couple of new features people have requested to give you more control, including the ability to block and report a user and more granular email settings.

Blocking on Pinterest

Source: blog.pinterest.com

 

Pinterest Marketing for Business will Change (for the Better)

Why is letting someone block on Pinterest so important for brands?  People will now have much more control over the content they see, and this could mean having a slightly lower reach for anything you pin.  However, as a brand or business marketing on Pinterest, this also means that targeting your engagement to the right people will become more important than ever.

Greater control = much more relevant content for users.  

What does more relevant content mean?

  • More relevant content means more engagement (people using Pinterest more) and higher levels of engagement (more repins, likes, comments and click-throughs)
  • The audience you build will have much stronger connections to you than on any other social networks.  Your fanbase might not be as large, or grow as quickly as on Twitter or Facebook, but each fan will be massively more valuable to you.

Pinterest > Twitter and Facebook

We already know that Pinterest drives about 14x more referrals per user than Twitter and 12.5x more referrals per user than Facebook…

Pinterest Referrals

Source: PinLeague keynote presentation at Digital Summit in Atlanta (Click for full presentation)

 

However, it’s becoming clear that when it comes to overall value per follower, Pinterest has an even larger advantage over Facebook and Twitter, and it will only continue to widen the gap.

How to Block People on Pinterest and Remove their Pins from Your Stream

Blocking people on Pinterest is pretty simple:

Block Button on Pinterest

Source: blog.pinterest.com

Click on the small flag icon in the bottom-right corner of someone’s profile information, and then choose to block them.  You also have the option to report this person if they are posting inappropriate content.

What happens when you block someone on Pinterest:

  • The other person is NOT automatically notified.  However, they will be notified of the block and see the following message if they try to follow you or interact with your pins.
  • The block is mutual -  The person you block will not be able to follow you or interact with your pins, and you will no longer be able to follow them or interact with their pins.
  • Automatic Unfollow - If you are already following this person, or they are following you, blocking them will cause you both to automatically unfollow each other.
  • Comments Removed - Any previous comments between you and the other person will be automatically removed.
  • Repins and Likes are NOT automatically removed - You will no longer be able to repin or like any of each other’s pins from that point forward, but previous repins and likes will remain.  If you want to remove those, you will be able to unlike or delete pins individually.
  • In Public Areas only, you might still see their boards and pins:
    • Search results
    • Category Pages
    • Group boards if you are both collaborators

 

What do you think of the new block feature?  Do you plan on using it?  How do you think it will affect you?  Comment below and let us know!

 

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  • ihavetospeakuphere

    I would like to block PINTEREST from posting related pins on my board…how do I do this?

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  • Sharon Lambert

    I am thinking of leaving Pinterest because a few people are blocking me and I have no idea what I’ve done wrong. I have read and read the rules and still don’t know what I’ve done wrong. Could someone please please explain? Thanks in advance….. Sharon Lambert

    • L. Fox

      I totally agree with you 100%. It’s offensive and I’m tired of it also.

    • SilverChic

      For the first time since being on Pinterest, I just found out that someone had blocked me when I tried to pin something similar to the things I normally pin. I have no idea what their complaint is against me. After viewing their boards, all I can guess is maybe they are jealous because I have more boards, more followers, (something that they can’t handle so they blocked me). Also, after viewing their boards, I say….no loss to me! I love my boards and do not care if a few weirdoes block me. I did go in and block this person too. (I never blocked anyone myself, so I had to find out how to do it).

  • Trudy Macy

    Blocking has become a social outcast system that is rampant on pinterest. Groups of women, acting like gang leaders, gossiping, spreading rumours and hate, bullying, and blacklisting me for no good reason….I am about ready to go to the media on this.One major league group board pin er and I had a disagreement, and since, she has gotten over 40 women (and more daily) to block me , as well as throw me off group boards. I have been accused of all kinds of things……it is out of control.

  • Anne

    This feature does NOT go far enough…having nasty people and stalkers in your life being able to follow you makes the site no fun to be on. I think that if I block someone, it should be like a facebook block where they can no longer find me in search as well. Hope this happens one day.

    • L. Fox

      I totally disagree because I am an innocent pinner who keeps being blocked for no reason by ignornant women who don’t have to explain why and It is very offensive to me. Two pinners pinned from MY boards and then blocked me afterwards. I want to know why. I use to enjoy Pinterest but being blocked six times now and not knowing why pisses me off.

      • RK Tor

        Why do you care? They are just a few random strangers on an earth with billions of potential followers. They are not even worth the time you waste on being offended.

  • Boosh Woggle

    i block spammers but because it doesn’t remove them from the search results, blocking them is useless!!

  • Maria

    There is one woman who posts pics and will demand if you pin more then 7 pins she will block you. I like one of her pins. She then with capped locks started writing manically that she was being abused, that people were stealing from her! She was writing why were people pinning from her? She even went as far as saying that she is a good person and she can’t understand why this is happening to her! Clearly she needs to be off Pinterest! Imagine if she was on twitter and someone retweeted! She would have to restrained!!!!

    • RK Tor

      Sounds like she’s unstable. Maybe it’s best if you block her first and just move on.

  • RK Tor

    This is by far my favorite feature. I don’t know how many times spam bots have ripped off entire boards of mine, pinning every single pin and giving the board the same title. Now when I see this happening, I can just block them.