6 Ways to Get More Repins on Pinterest

6 Ways To Get More Repins on Pinterest

Getting more repins is a vital part of your Pinterest marketing strategy, as this can ensure that people are visiting your website weeks after you’ve initially pinned your content.  

According to one Pinterest study, 30% of click-throughs for a pin happen after the second day it’s posted. In the world of social media, that’s an incredibly long life span for click-throughs. Now imagine other people are repinning your content and their content also gets 30% click-throughs after day two, then the number of click-throughs multiplies indefinitely. This is why it’s vital to get as many repins as you can from the start.  

In this blog post, I’m going to show you 6 ways to increase the number of repins on your Pinterest account.

1) Design Your Pinterest Pins for Smartphones

There are some great tools out there that can help you design pins for Pinterest, but one of the key points you need to keep in mind is to design your pins for smartphone viewing.  According to Pinterest , 75% of daily Pinterest usage comes from mobile and tablets.

75% of daily Pinterest usage comes from mobile and tablets.Click To Tweet

For the clients I have worked with, I have found that approximately 50% of repins from their website come from iPhone and Android smartphones. People love to repin on their smartphones.

You can find out where the majority of your pins are coming from which device by going into your Pinterest analytics and choosing repins and then the device:

Pinterest Analytics

So be sure that you are designing your pins to be eye-catching on a smartphone device.

The most common mistakes I see is a text overlay that’s too small to see on a mobile device. The right-hand side of the image below is a great example of a readable text overlay from travel blog, Bacon is Magic. As you can see, the fonts are nice and visible.

mobile pin (1)On the left is a horizontal pin with a font that is visible but it requires extra effort to clearly see what the text is.

2) Repin Your Old Content Again and Again

Did you have a pin that generated a lot of repins in the past? When was the last time that you repinned that same pin?

If you have a pin that receives a lot of repins and a lot of click-throughs, then you need to repin that pin again onto the same board, or onto a different (but relevant) board.

By doing this, new followers of your board, and old followers who didn’t see the pin from last time, have the potential to see the pin. Think of it like a retweet.

One of my clients has a pin that has received over 110,000 repins to date. I will repin that same pin once a month onto the same board, or to another relevant board, and inevitably it will receive between 40-60 additional repins each time it’s pinned.  

3) Encourage Your E-mail List to Repin Your Content

If you’re looking to get more repins, then consider sharing your pins with your e-mail list and asking them to repin. This strategy is not effective if you have a small e-mail list. When my e-mail list was 1000 people, not too many people repinned my pin that was within my e-mail.

However, Sephora implemented a pin it button into their mail campaign and they were able to generate 14,000 additional repins, which resulted in 60% growth in traffic from Pinterest.

4) Have Pinterest-Friendly Images Ready to Go On Your Site

There are many sites that have beautiful horizontal images but don’t have a Pinterest-friendly image. A pinner might pin that horizontal image, but the sharing stops there because the image is not eye-catching enough on Pinterest.

You want to ensure that you have Pinterest-friendly images on your site. There are ways to have a horizontal picture on your blog, but still host a Pinterest-friendly image, such as using the Social Warfare Plugin, which allows you to have a pinnable image pop up when someone clicks on the Pinterest button (in fact, you can try it on this blog post!). 

Here’s an example from Rebekah Radice’s blog post:

Social Warfare Plugin

You don’t need a plugin to do this. You can actually do this with some coding. Pinterest’s provides you this information in one of their blog posts.

Remember, Pinterest-friendly images are:

  • Long vertical images usually at a ratio of 3:2 or 4:3 (height:width)
  • Images that are clean and crisp to view
  • Text is clearly visible on a smartphone

Want to learn more about what makes a great pin? Click here to download Tailwind’s free guide.

5) Join a Pinterest Group Board

There’s been some debate about the effectiveness of group boards and whether they work or not. I can say, in my personal experience, that group boards have been extremely helpful in getting more repins and more traffic.

In the past, group boards were littered with spam, but Pinterest has done a good job of cutting out spammers from their system, making Pinterest a more pleasant place for group boards.

A great tool to help you find the right group board is PinGroupie.com, where you can sort groups based on keywords, number of repins and how many followers the group board has.  

Look for group boards where you’re able to contact the moderator directly, or where there are instructions to contact the moderator. Usually, these are easiest Pinterest group boards to join.

PinGroupie

6) Pin at the Right Time

If you’re looking to get more repins, then pinning at the right time is extremely crucial, even with Pinterest’s smart feed algorithim.  And this requires a bit of work if you want to get more repins.

Tailwind, will tell you how the pins you pinned are performing on Pinterest based on each individual board. After pinning at least a dozen pins to a board, I start to look at the day and time the best performing pins were pinned.

Repin Count in Tailwind

Using this data from those individual boards, I will schedule pins to go out at those times.  

One of the group boards I participate in has over 130,000 followers. I thought that if I pinned to this food related board that it would gain a lot of repins over the weekend. However, the opposite happened. The pins actually did quite poorly compared to ones that went out on weekdays.

What I did notice is that by pinning on weekdays at 5 pm Pacific Standard Time, I was able to garner, on average, more repins than on the weekends.

Interestingly, another board I’ve joined based on appetizers performs best for total repins on Saturdays, Sundays and Thursdays.

I’ll review the process every 4 months to ensure that those days and times still work to get the most repins.

Last Words

Getting more repins can help spread your content on Pinterest and bring in new visitors to your site.  Another side benefits of getting more repins is that it can help your pins rank higher in Pinterest search results and the chances of a pin going viral increases with every repin.

This is why it’s important to have a repinning strategy for Pinterest.

I would love to hear your thoughts on how you get more repins. Drop a line in the comments and share your questions or thoughts.  Happy pinning!  

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  • http://www.OMGlifestyle.com/ Elaine @ OMG Lifestyle Blog

    Vincent – I use to agree with what you have posted but Pinterest has drastically changed in the last couple of months. Repins have slowed way down. Many pins to group boards are not being seen in home feeds so group boards are hurting. As soon as you repin something, Pinterest goes overboard with “picked for you” pins, often times showing the exact pin you have already pinned, over and over.

    If I pin a Brussels sprout recipe, I don’t want to see 50 other Brussels sprout recipes. We want variety. What we really want is to see the pins of the people we follow. That’s why we chose to follow those pinners.

    Instead we see pins that Pinterest deems fit and they are missing the mark and pinterst lovers are frustrated. I understand the need to make money and that promoted pins are part of that. But Pinterest itself should not select what they think I would like to see. That should be for me to decide in who I choose to follow.

    I have tried writing to Pinterest, tweeted, etc but no response. I know I a m not alone. Your thoughts?

    • http://www.goodinthesimple.com Good + Simple

      I agree with you, Elaine! It drives me crazy to see all of the “picked for me” pins instead of pins from people I follow. I choose people to follow because I like the content they pin, but I never see it unless I specifically go to their profile page and look at what they’ve pinned. 🙁

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      Hi Elaine, just for transparency reasons, we do some of our writing weeks in advance, an I’m sure you know that in the world of social media things can change very rapidly. I do agree that group boards are no longer as effective as they used to be, and that’s because Pinterest is putting more emphasis on Picked for You, as well as helping followers see more pins from Interests that they follow, if they do follow any. However, I don’t know if you’ve experienced this, but I have noticed for lifestyle blogs that are pinning everyday have seen a dramatic boost in traffic because there’s been more exposure with the Picked for You pins. Great for those trying to grow their reach.

      On the other hand as a user, it’s always tough when we see the same pins again and again, and see themes that are too similar in nature, as I agree, there are only so many recipes about roasted brussel sprouts that I want to see. I want to follow users as well, and see what they’re pinning as it helps break the “too similar” pins.

  • Ayngelina

    You don’t know how excited I was to read this article and Bacon is Magic listed as good example, thanks guys!

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      You’re more than welcome. I’m a fan of your work and have know that your pins do very well within the travel sphere on Pinterest, so it was my pleasure featuring your pin!

  • http://www.keepitsweetdesserts.com/ Lauren at Keep It Sweet

    When you are repinning, are you scheduling that repin through tailwind? Have you found scheduled repins count and help the original pin thrive?

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      Personally I schedule a lot of repins through Tailwind, thought it’s not technically registered as a repin with Pinterest. The repin number count of a pin doesn’t increase if you reschedule through Tailwind, from my understanding.

      I can’t say for sure if scheduled repins can help the original pin thrive in terms of getting more click throughs. However, I do know that if more people do pin from a specific url that a pin is from, then it tends to get exposed to more people. So if 100 active Pinterest users pin from your site, then those pins are more likely to show up in people’s feeds. This is more known as the domain source, so more active users that pin from your site, the more weight it can give in terms of exposure to others, though it’s not necessary that any of those individual pins go viral, though it does help.

      However the benefit of having repins for an original pin is that it does help A LOT in search results if it contains the right keywords, it also has a higher chance of showing up in interest feeds (suggested pins based on interests people may follow like Travel or Fashion).

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  • http://www.TrafficGenerationCafe.com Ana Hoffman

    Nicely done, Vincent. I am not on friendly terms with Pinterest (I prefer my content in bullet points:), but I do realize that many of my readers are not like that at all.

    I’ve been trying to beef up my Pinterest presence, and, lo and behold, saw your post. 😉 I like tips that I can actually sink my teeth into and these are them. Thanks.

    PS you might want to double-check Rebekah Radice’s name in the post. 😉

    • tailwindapp

      Good catch, Ana! We’ve corrected Rebekah’s name 🙂

      • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

        Thanks for changing that @tailwindapp:disqus

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      You’re welcome @MeetAna:disqus. I’m so glad that the tips were helpful to you. And thanks for letting us know about the typo.

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  • vinyl_evolution

    Hello! I’m interested in a seminar or webinar for work in Pinterest. Can you help me in this question?

  • Sovenko Artem

    Hello! I’m interested in a seminar or webinar for sales in Pinterest. Can you help me in this question?