Soon Pinterest pages everywhere will have a whole new look thanks to the release of Guided Search for web browsers.
The past few months have been very busy for Pinterest. In April they introduced the mobile lead Guided Search, in May they announced that they were testing promoted pins and just last week they opened up paid pins for small-and-medium sized businesses. However their announcement this week connects all those dots – Guided Search for web browsers.
Like Guided Search for Mobile, the new web based search will literally put search front & center:
The web-based Guided search will work just like the mobile version. You simply type in what you’re looking for and Pinterest will suggest related filters to help narrow down the search:
One of the biggest differentiators between Pinterest as a search engine and other traditional search engine is their use of interests. Earlier this year Pinterest released their findings on how people explore their interests on Pinterest, from the “just looking” to the “I know what I want”. With Guided Search being readily available on both mobile and web browsers, Pinterest is providing a visual guide of topics pinners would actually be interested in, thus turning the “just looking” pinners into “I know what I want” pinners.
With the introduction of Guided Search on web browsers and promoted pins being offered to the masses, Pinterest’s foray into paid advertising will prove to be hyper-targeted for brands. Because the pins only appear in category feeds and search results, marketers will be able to spend smart with their budgets on Pinterest. Although we don’t know exactly what the future of Pinterest ads will be, we’re sure it’ll be a game changer.
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