How to Make Rich Article Pins [Cheat Sheet]

So your company doesn’t sell a product, produce movies or whip up delicious recipes. No problem! As long as you have a blog, you can now have rich pins on your site. How do we know? Tailwind’s blog now has rich article pins!

Since the announcement in May, we’ve been tracking the development and the potential impact of rich pins. When the pins were first announced, you had to either be selling a product, making movies or creating delicious recipes. But with the rising popularity of pinners using Pinterest as a place to save articles (you’ve probably seen the “pin now – read later” descriptions on your feed), Pinterest decided to release rich article pins. These pins show the article’s name, a description of the content, the author’s name, provides you with a direct link to the article, and much more – all within the pin. By using either oEmbed or Schema.org markups, applying for rich pins isn’t as hard as it seems. Trust us – we now have rich article pins on the Tailwind blog!

How to Make Rich Article Pins

How to Make Rich Article Pins [Cheat Sheet]

Open Graph

Open Graph is the markup style developed by Facebook and requires that the rich article pin information be in the HTML header of your site.

Open Graph tags look like this:

<head>
<meta property=”og:title” content=”Popular Words and Symbols Used in Pinterest Board Names”/>
<meta property=”og:description” content=”After analyzing a sample of more than 11,000 popular boards on Pinterest, we found which words and symbols are commonly found in Pinterest board names.”/>
<meta property=”og:type” content=”article”/>
<meta property=”og:url” content=”http://blog.tailwindapp.com/words-used-in-pinterest-board-names”/>
<meta property=”og:site_name” content=”Tailwind”/>
<meta property=”article:published_time” content=”2013-09-23T21:16:46-05:00″/>
<meta property=”article:section” content=”Marketing”/>
<meta property=”article:tag” content=”Pinterest”/>
<meta property=”article:tag” content=”Board names”/>
<meta property=”article:author” content=”Melissa Megginson” />
</head>

The required markup fields for Open Graph tags are:

  • og:type: Must say “article” or “og:article”.
  • og:title: Title of the article with any HTML formatting removed.
  • og:description: Description or summary of the article with any HTML formatting removed.

While those are the only required fields, it’s a good idea to also include:

  • og:site_name: The name of your site or your blog.
  • og:url: Canonical URL for the article.
  • article:published_time: When the article was published, written in ISO 8601 date format. You can use the Online Unix Timestamp Converter to convert the date to ISO 8601 format.
  • article:modified_time: If the article has been updated since it was first published, put in the date on modification here in ISO 8601 format. Again, you can use the Online Unix Timestamp Converter to convert the date.
  • article:author: Name of the author with the HTML formatting removed. 
  • article:section: The category section the article belongs in. 
  • article:tag: Tags or keywords related to the article. There can be multiple keywords, but each one must have its own line.

Schema.org

Schema.org markups have the huge plus of being supported by search engines like Google and Yahoo. These markups go into the HTML body of the article page.

Schema.org markups look like this:

<meta property=”og:site_name” content=”Tailwind” />
<div itemscope itemtype=”http://schema.org/Article”>
<meta itemprop=”url” content=“http://blog.tailwindapp.com/words-used-in-pinterest-board-names” />
<span itemprop=”name” content=”Popular Words and Symbols Used in Pinterest Board Names”/>
by <span itemprop=”author” content=”Melissa Megginson” />
<span itemprop=“datePublished” content=“2013-09-23T21:16:46-05:00” />
<span itemprop=“articleSection” content=“Marketing” />
<span itemprop=“keywords” content= “Pinterest” />
<span itemprop=“keywords” content= “Board names”/>
<span itemprop=“wordCount” content=“420”/>
<span itemprop=”description”>After analyzing a sample of more than 11,000 popular boards on Pinterest, we found which words and symbols are commonly found in Pinterest board names.</span>
</div>

Because Schema.org doesn’t provide a site name field, you must use the Open Graph markup, og:site_name, to display the name of your website or blog on the pin.

The three required fields for Schema.org markups are:

  • url: The canonical URL for the article.
  • name: name of the article.
  • description: A description or summary of the article with all HTML formatting removed.

Like with oEmbed markups, there are other fields that are not required but are a good idea to include are:

  • datePublished: The date the article was published, also written in ISO 8601 format. Again, you can easily convert the date into ISO 8601 format with the Online Unix Timestamp Converter.
  • author: The name of the article’s author with any HTML formatting removed.
  • articleSection: The category section the article belongs in.
  • keywords: The keywords related to the article. There can be more than one keyword related to the article, but each keyword must have it’s own line.
  • wordCount: The number of words in the article, written as an integer. 

Verifying Your Rich Article Pins

Before you send your rich article pins off to be approved by Pinterest, you must first validate that your code is working. To do so, simply go to developers.pinterest.com/rich_pins/ and enter the URL for the article. After validating that your pin works, you can then apply to have rich pins on your site. When Tailwind applied, the wait time was under a month, but timing may vary.

Once your pins have been approved they’ll look something like this – just a bit less meta:

A Rich Article Pin on How to Make Rich Article Pins

A Rich Article Pin on How to Make Rich Article Pins

 Have you applied for rich pins yet? Let us know in the comments!

This post was originally featured on the Tailwind Blog as How to Make Rich Article Pins [Cheat Sheet].

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About Melissa Megginson

Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.

24 thoughts on “How to Make Rich Article Pins [Cheat Sheet]

  1. infomatique
    November 26, 2013 at 1:00 pm

    Yes, I do use Rich Pins [and the new mapping feature]. Setting up Rich Pins was not an easy process and I had to wait about 8 weeks for approval.

    1. Danny Maloney
      November 26, 2013 at 1:27 pm

      Seems the signup process is getting faster. Just worked with a brand last week whose application was approved within 12 hours. Guessing there was a huge backlog at the announcement that’s been worked down to a steadier growth rate by now.

      1. infomatique
        November 26, 2013 at 1:40 pm

        That’s good to know … thanks

  2. December 9, 2013 at 3:25 am

    Don’t really understand value of the date published (most people hide dates for evergreen content) or word count?

    1. Melissa Megginson
      December 9, 2013 at 10:22 am

      Since it’s not a required field, it’s completely at your discretion whether or not the date is included. While I don’t notice dates very often on rich article pins, I could see it being beneficial if a company was planning something time sensitive, like a contest. Overall though, you’re right – it’s better to keep dates out of the mix and content evergreen.

    2. Danny Maloney
      December 9, 2013 at 10:53 am

      Most platforms will use date published as a signal to impact algorithms on when content should or should not be surfaced. I don’t know if Pinterest does this today, but it seems logical that for certain queries or categories, they may determine that publication date is an important signal to determine search rankings or if content should appear in a category feed.

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    December 27, 2013 at 4:13 am

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  4. thevaletgirl
    January 30, 2014 at 10:42 pm

    I only spent the last 5.5 hours trying to get this to work reading other articles. Thanks for making it simpler; I knew I wasn’t a complete idiot!

  5. louise
    August 23, 2015 at 10:00 pm

    I’m all set to go for rich pins… I just joined Tailwind and scheduled my first pin from my own website, and it got loaded onto my board as a regular (non-rich) pin. What should I do?

    1. Melissa Megginson
      August 24, 2015 at 11:30 am

      Hey Louise,

      We’d love to help you dig into what’s going on – your rich pins should definitely be showing in Tailwind. Mind shooting us a note at help@tailwindapp.com?

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