Is There a Best Time to Pin to Pinterest?

While scanning through Pinterest you might have come across infographics that chart out the best times to be on social media networks. I’ve even seen some that tell you the best time to pin to Pinterest, but does timing really matter? Yes and no. Today we’ll dive into the best time to pin to Pinterest.

Is there a best time to Pin to Pinterest?

As with other things in life, it depends on your unique situation what is best. For example, the best car for me might not be the same car for you. The best computer to buy for me, might not be the best for you. My needs and expectations are different than yours.

The top review websites and experts can look at all of the specifications and data and rank specific cars and computers based on the data. The results will let me know what is best based on the data but not what is best for my situation.

When it comes to Pinterest for businesses, the needs or goals of the business vary as well and can impact what is the best for them to use Pinterest. Most of the time I’m asked about this it is in regards to increasing the exposure of pins to maximize the potential for repins and traffic to websites.

I’ve seen infographics and have read articles that recommend pinning in the late afternoon and from 8pm to 1am. I’ve also read that overall the best days are Thursdays and Saturdays.  But as Lucy Jennings pointed out in a recent call to the Oh So Pinteresting Podcast, her audience lives across several time zones. I know I have Pinterest followers in Australia so my Friday is their Saturday. Confusing, huh? 

 

Testing

I’ve done a bit of unscientific testing and have tried to pin according to what was recommended by the experts with the infogrpahics. I didn’t see any consistent results. Sometimes their recommended times did result in more repins but at other times, not so much.

What I have noticed is that content really matters. Business related pins get more repins during the week and during workday hours across the US for me. Lifestyle pins such as recipes and travel do better in the evening and weekends.

Speaking of weekends, this summer when I pin on Saturdays I hardly see any activity on my account, very few repins or new followers. Maybe it’s because more people are traveling and enjoying the great outdoors away form their computers. Fall and winter might bring different results.

These are my results from my followers which tend to be mostly business owners, bloggers and others in social media. Your followers might not fit these same categories so your experience might vary.

 

So when should you pin? 

The best time for you to pin is really going to take some time to evaluate the patterns of your followers. As your account grows from tens to hundreds to thousands of followers, your ideal time could change. Seasons and holidays can have an impact too.

To monitor what’s going on with your account there are 2 key areas to keep an eye on.

In the top right hand corner of any page on Pinterest, you’ll see a little red speech box with a number in it. This number reflects the notifications your account is receiving. Notifications of:

  • Repins
  • Comments
  • New followers
  • Invitations to group board

 

Pinterest notifications counter

 

Keep an eye on this number and you’ll notice that there are certain times of day that the number changes faster than others. Sometimes during the day I’ll see the number increase at a snail’s pace. Other times, I see it rise quickly. It’s at those fast times that I like to jump in. There’s a party going on, people are interacting with my pins and I want to be there.

Another place to watch is the top of your home feed page. This is where you see the stream of pins of the accounts you follow. At the very top of the page, just under the Pinterest logo, you’ll see a tab appear with a changing number in it. This number increases as new pins are pinned to the accounts and boards you follow.

Pinterest pins counter

 

As you watch it, you’ll see that there are times when it increases quickly and other times it barely moves. When it’s moving fast jump in and pin more content, join the Pinterest party!

So is there a perfect time to pin to Pinterest? Not really. There are too many factors to consider, time zones, follower numbers and seasons. Heck, bad weather or a nice sunny day half a world away could impact my account. The best advice I have for you is to monitor the trends of your account and trickle your pinning. Don’t pin lots of pins at one time. Space them out throughout the day and week.

All this guesswork stopped when I started using Tailwind to help me find the best time to Pin to Pinterest.

Tailwind’s Smart Queue helps you pin at the best times, so your audience gets content when they’re looking for it.

  • Get recommended times to publish when Pinners are most engaged
  • Automatically optimize your pinning schedule over time to maximize your reach
  • Schedule Pins faster by adding pins to an automatically optimized queue, manually choose custom dates & times, or spread Pins out using intervals
  • Unlimited recurring time slots help keep you on track to ensure you’re always pinning at the best times

Pin at optimal times with Tailwind

In short, Tailwind’s smart queue stopped all my guesswork and I started pinning at optimal times.

I can even add posts to my optimized queue, choose specific times to publish, or spread posts out using intervals so they reach different boards spread out at times that I choose.

How to get rid of the guesswork and pin to Pinterest at the best timeClick To Tweet

Have your tried using Tailwind’s weekly Pinterest schedule? How did it change your pinning and planning? We’d love to hear your success story in the comments below!

Signup for Tailwind

Tailwind’s intuitive dashboard and clever browser extension help you to schedule a week of social posts in under an hour, at your convenience. To top it off our smart schedule makes sure that all of those posts go out when your audience are most likely to engage with them.

Tailwind members grow engagement on their post 2.5x faster than non-members on average!

start-tailwind-free-button

About ohsopinteresting

Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn

13 thoughts on “Is There a Best Time to Pin to Pinterest?

  1. August 17, 2013 at 3:01 am

    That’s a good point about joining the pin party when lots of new activity is happening right then and there! Thanks Cynthia!

    1. August 19, 2013 at 3:07 pm

      Thanks for the feedback Ahslyn!

  2. August 17, 2013 at 7:11 pm

    Thank you Cynthia. I am in Australia and so yes, time zones play an important part – so true….. And trends are sometimes really difficult to pinpoint. As usual your insights are very helpful. Annemaree

    1. August 19, 2013 at 3:08 pm

      Annemaree,

      So glad to hear you found this post helpful. Thanks so much for taking time out of your day to comment 🙂

  3. August 18, 2013 at 10:40 am

    i’ve noticed that i got the most activity on Sundays. and as for myself – i’m the exact opposite and tend to find myself on Pinterest more during the week in the evenings. i love how you make it a point to remind us that we can study trends and stats all day long, but it all boils down to what works best for our own individual situations/outcomes. thank you!

    1. August 19, 2013 at 3:10 pm

      My pleasure Miss Donna! Thank you so much for jumping in the conversation here in the comments, I really appreciate it 🙂

  4. Karen Goodman
    September 3, 2013 at 3:05 pm

    I think one thing that is often forgotten is that people who follow a smaller number of pinners will see you content when they log in regardless of when you pinned.

    I follow a fair number of people, but I can quickly scroll down and see all of the pins since I last checked in.

    Of course, people who are following thousands of people will miss your pins, but these are the least likely people to reprint it anyway.

    1. September 3, 2013 at 3:16 pm

      Karen, you bring up a good point. It is a tricky thing to manage. Thanks for your input.

  5. October 23, 2013 at 7:18 am

    My pleasure, Jenn! Thanks for stopping by 🙂

  6. November 3, 2013 at 10:26 pm

    Great article. Why didn’t I see this post yesterday when I’ve over 50 visitors from one of my pin yesterday ))

    1. November 4, 2013 at 12:52 pm

      Rita, it’s great to hear Pinterest is sending traffic your way. Thanks for you comment.

      1. November 4, 2013 at 3:20 pm

        )) Yes I was a bit surprised to see it.. This pin was pinned like months ago. http://www.pinterest.com/pin/287597126175611093/ )) I guess to more interesting and informative pin the better is back result we can get )