In business, success often comes down to the bottom line. What do the numbers say? But should this concept also be applied to determining a Pinterest account’s success? How much does the number of Pinterest followers you have really matter?
In this week’s episode of the podcast I speak with wedding photographer and videographer, Chip Dizard, about the success he’s found with his Pinterest account. Since joining Pinterest he has been able to increase his business in multiple ways. His photography schedule is nearly completely booked for 2015 and he’s attracting business from other vendors.
Most people assume you need to have Pinterest followers in the tens or hundreds of thousands before any kind of significant impact can be seen in their business. This hasn’t been the case for Chip. Currently as of December 4, 2014 chip has 256 Pinterest followers. And those followers have made a significant impact on his business.
Chip hasn’t worked to just attract followers for the sake of increasing his Pinterest follower number. He’s built it and uses it to attract the right followers, the ones who are most likely to become customers. He approaches Pinterest in a very targeted way.
In this episode:
In our conversation here are a few of the topics we discuss:
- Niching down on Pinterest
- Building your Pinterest account to be a resource for your ideal customer
- The importance of paying it forward
- Using private boards to nurture warm leads (this could be his secret weapon)
What I found most important to take away from my conversation with Chip is that what really matters is attracting the right Pinterest followers. He isn’t going out of his way to create an over the top Pinterest account with hundreds of boards about weddings. In fact, only a few of his boards are dedicated to weddings or photography the rest are focused on him and his interests. The other boards help to establish his credibility and let people see a little of his personality. Both of these go a long way in helping his clients get to know a little about him and establish trust with him.
Sure, the more followers you have the more visibility your pins will have. But, more followers don’t always lead to more business.What can you do with you Pinterest account to attract a more targeted following?
Connect with Chip Dizard
Chip creates some really neat movie poster style images for the couples he works with that have been popular on Pinterest.
Coming up in 2015
2014 is quickly coming to an end and my speaking schedule for 2015 is getting set. Below are just a few of the places I’ll be next year.
If your planning on being there, let me know. I’d love to meet you!
Brand Aid Social Media and Marketing Conference January 21 & 22, 2015 Arlington, Texas
We All Grow Summit February 26-28, 2015 Los Angeles, California
Social Media Marketing World March , 2015 San Diego, California (Affiliate Link)