New Layout Test Puts Pinterest Search “Front & Center”

Pinterest is testing it’s new layout, and it makes one thing very clear: they are getting serious about search.

Pinterest Search

With each change, Pinterest hints at the direction they plan on going. Rich pins suggested that Pinterest was starting to think about monitization, Places pins suggested that they are hoping to break into the travel market, and now their new layout shows that Pinterest wants to be thought of as a search engine – leaning heavily on the interest graph.

Now when you login, you will no longer find your newsfeed link in the center of the top bar – it’s now to the right and called “Home”:

Home Button

You will also notice that your profile link has been pushed to the left, and now just has your first name:

Name Button

One big change Pinterest made this time around, is the chance “explore” your “interests”:

Explore Interests

Pinterest uses the “Explore Interests” option to collect information from what you pin about to make collections of pins you would be interested in. For example, Pinterest can tell that I pin about my job as a marketer, ideas for creating my friends wedding invitations and cats quite often, so they created large collections of pins for me to check out:

Melissa Interests

The biggest change this time around is putting the Pinterest search bar front and center:

Pinterest Search Bar

As we’ve talked about on the blog before, Pinterest is becoming the ultimate visual search. By promoting their search bar, Pinterest is not only helping undiscovered pins become discovered, they’re also creating an interest graph based on what you’re actively looking for and pinning about. We can speculate all we want about where Pinterest is going with this (will they develop an “adwords” type of platform? Will their API lead to Pinterest based online advertising?) but for now, we just have to sit and wait for time to tell us.

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About Melissa Megginson

Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.

14 thoughts on “New Layout Test Puts Pinterest Search “Front & Center”

  1. February 11, 2014 at 9:48 pm

    Hello, I had been hearing some changes were coming. I am seein the ‘Explore Interest’, that is a nice feature. I am excited to see how Pinterest keeps developing.

    1. Melissa Megginson
      February 13, 2014 at 5:16 pm

      I can’t wait to see how Pinterest continues to develop the “Explore” function, too! I think with the proliferation of the “interest graph”, there’s a lot that can be done to make Pinterest the ultimate visual discovery platform.

  2. Carole@RusticArtistry.com
    February 13, 2014 at 4:39 pm

    They must be rolling this out because I still have the previous format.

    1. Melissa Megginson
      February 13, 2014 at 5:09 pm

      They actually switched me back to the old style shortly after I wrote this :-/ I loved the new layout while I had it – I hope they bring it back soon!

  3. Lindsey Hunter
    March 3, 2014 at 10:19 am

    here’s my problem: i use pinterest to find NEW things. with this format (which i’ve been switched to) all i get is pins exactly like what ive already pinned. i apparently pinned a heath bar cake once and now its the top board on my page. i preferred the old categorization for browsing which i guess isnt gone if i search it but the new change is silly.

  4. March 24, 2014 at 12:00 pm

    I’m in the UK and haven’t got the new look yet 🙁

  5. March 27, 2014 at 11:11 am

    I like the new look. I’ve seen other accounts with it and really hope they roll it out to more people.

  6. Leah (Nashville, TN)
    November 7, 2014 at 9:39 am

    Question: Why are the boards and pins “cloudy”? The only way to make them clear is to click on it. I do NOT like this part of the new design. I can’t see the pictures! (the vibrant pictures is what I like about Pinterest) Is there a way to undo this feature?

    1. Melissa Megginson
      November 7, 2014 at 10:38 am

      This is something I haven’t run into before, but I’m curious to see what’s going on! Could you shoot me an email at melissa(at)tailwindapp.com? I’m not certain I can fix the problem, but maybe we can figure out something with your browser.