Takeoff Awards – Honoring Massive Growth on Pinterest

tailwind-takeoff-awards-for-pinterest-success-and-growth

These visual marketers are getting RESULTS.  120k repins in 6 months.  80% of e-commerce traffic from Pinterest.  1.4M followers.  Here’s how they did it.

We love to see our members grow and succeed on social media, in fact Tailwind’s mission is to make world-class marketing easy for everyone.

That’s why we created the Takeoff Awards: annual awards that honor those who have achieved massive growth on Pinterest (next year we’ll include Instagram – did you know we’ll soon launch Tailwind for Instagram?)

To find our winners we dipped into the last 6 months of our data and uncovered 10 incredible success stories.  Some of these Pinners achieved growth in followers, some substantially grew their Repins, others increased their Repins per Pin, and many did all three!  These 10 success stories are the 2016 Tailwind Takeoff Award winners! ✈️

Congratulations to all of you!

Learn from their success

We interviewed each winner in-depth to unpack exactly what it is that they did to be so successful.  Winners include bloggers, businesses, media companies, marketing agencies, startups and solopreneurs; so collectively their insights are applicable to nearly everyone.

Below you will find:

  • 10 proven Pinterest strategies, dozens of tactics, hundreds of ideas
  • 10 PDF case studies (one-click download, no-email-required)
  • 5 video interviews with winners
  • Dozens of Pinnable and Tweetable quotes and an infographic

 

The Winners

Tailwind Takeoff Award Winner Pregnant Chicken Amy Morrison

How Humor Enabled Pregnant Chicken to Get 120,000+ Repins

"A beautiful Pin with a great Pin description usually leads to success." Advice on Pinterest marketing success through well-choosen words and aesthetics from Amy Morrison, founder of Pregnant Chicken, a Tailwind Takeoff Award WinnerWinner Pregnant Chicken, Amy Morrison (Site/Pinterest)

Category Maternity/Humor Website

Example Pins 1 / 2 / 3

Quote ‘We create a handful of new pins each month and Repin our old content daily.’

In-Brief By exploring the lighter side of pregnancy and being intentional about virality and consistent Pinning, Pregnant Chicken managed to climb into the top 1% of Tailwind users by total Repins.

 

Yay! @pregnantchicken congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 

 

Tailwind Takeoff Award Winner Wedding Favors Unlimited, David Sherni

Using Pinterest to Drive 80% of Ecommerce Traffic

"We talk to our customers. We hear a lot of what's important to them, what messages resonate with them." Advice on listening to your customers from David Sherni from Wedding Favors Unlimited, and Tailwind Takeoff Award winnerWinner Wedding Favors Unlimited, David Sherni (Site/Pinterest)

Category Ecommerce Business

Example Pins 1 / 2 / 3

Video Interview Details at the bottom of the page

Quote ‘Instagram and Facebook are great, but 80% of our traffic comes from Pinterest.’

In-Brief Pinterest is so popular with brides-to-be that Wedding Favors Unlimited has been able to grow their following by 65% in 6 months by Pinning three types of content: long-form Pins; Pinnable images pointing to blog posts; and gorgeous product photography.  Today Pinterest drives 80% of their website traffic.

read-the-case-study-1

 

Yay! @favorsunlimited congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 

Tailwind Takeoff Award Winner Jessica Doll, Hej Doll

Care and Consistency are the Secrets to +52% Repins for Hej Doll

"You really need to buckle down and find what defines you on Pinterest." Personal branding advice for Pinterest from Jessica Doll, Travel Blogger at Hej Doll and Tailwind Takeoff Award WinnerWinner Hej Doll, Jessica Doll (Site/Pinterest)

Category Travel and Lifestyle Blog

Example Pins 1 / 2

Video Interview Details at the bottom of the page

Quote ‘You need to be consistent on pinning. You need to be consistent with your content.’

In-Brief The Hej Doll travel and lifestyle blog relies heavily on Pinterest traffic.  That’s why a 23% jump in followers and a 52% jump in Repins over the past 6 months has been huge for Jessica.  She puts her success on Pinterest down to quality photography and design, an all-day presence, consistency and testing.

read-the-case-study-1

 

Yay! @hejdoll congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 

 

Tailwind Takeoff Award Winner Gabrielle Orcutt Photography, Gabby Orcutt

Group Boards & Cross-Promotion Aid Growth to 1.4M Followers

"Be your unique, weird self. That's what makes you different from everyone else in the crowd. Don't just Pin what you think people will like." Advice on how to stand out on Pinterest from Gabby Orcutt of Monroe Files and Tailwind Takeoff Award winnerWinner Gabrielle Orcutt Photography (Site/Pinterest)

Category Photography Boutique, Small Business

Example Pins 1 / 2

Video Interview Details at the bottom of the page

Quote ‘Followers, engagement and Repins all play hand in hand on Pinterest.’

In-Brief This Pinterest Influencer has grown her follower base by 43% in the past six months by focusing on details like seeding board descriptions with keywords, providing mini profiles of her photography subjects in her Pin descriptions, and utilizing group boards.

read-the-case-study-1

 

 

 

 

Tailwind Takeoff Award Winner, Brown Bag Teacher, Catherine Reed

Teacher Grows Dormant Pinterest Account by +206% Followers

"Pinterest seems like a non-negotiable part of my business plan." Social media and business advice from solopreneur and founder of The Brown Bag Teacher, Catherine Reed. Catherine is also a Tailwind Takeoff Award winner.Winner Brown Bag Teacher, Catherine Reed (Site/Pinterest)

Category Education Blog / Solopreneur

Example Pins 1 / 2

Quote ‘Facebook is my jam, but Pinterest is a non-negotiable part of my business plan.’

In-Brief Pinterest isn’t Cathrine’s social network of choice, but by using Tailwind for her scheduling she managed to create 948 Pins in the past 6 months, almost doubling her all-time Pin count.  By engaging promoted Pins she’s seen a further 23% increase in traffic to her site.

read-the-case-study-1

Yay! @brownbagteacher congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 

 

Patience the Key to Cooking, and to Growing a Pinterest Following

"Create Long Pin-friendly images, join group boards and Repin archived content." Pinterest tactical tips from Melanie Gunnel founder of Mels Kitchen Cafe and Tailwind Takeoff Award winnerWinner Mel’s Kitchen Cafe, Mel Gunnel (Site/Pinterest)

Category Food Blog

Successful Pins 1 / 2 / 3

Quote ‘Facebook is my jam, but Pinterest is a non-negotiable part of my business plan.’

In-Brief Mel grew her Pinterest following by a massive 72% over 6 months by pinning 5-10 times a day alongside a steady diet of group boards, long pin-friendly images, and repining archived content.  Just as impressive she saw an 85% increase in Repins.

read-the-case-study-1

Yay! @melskitchencafe congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 

 

Tailwind Takeoff Award Winner Proper Post, Rebecca Bradley

Pinterest Core to Building Startup’s Brand from Scratch

"Think about your Pinterest account and what you want to achieve. Build yoru account around that aim and tailoe images and content to fit that theme" Pinterest branding advice from Rebecca Bradley, founder of Proper Post and Tailwind Takeoff Award winnerWinner Proper Post, Rebecca Bradley (Site/Pinterest)

Category Online Startup Business

Successful Pins 1 / 2

Video Interview Details at the bottom of the page

Quote ‘Every time you Pin things that are optimized, you’re cutting out effort down the line.’

In-Brief In the four months since opening a Pinterest account for her greeting card startup, Rebecca has attracted 2,356 followers and inspired 1,748 Repins.  Proper Post have put in the work upfront to research their target market and have aligned their Pinterest strategy with their brand strategy with impressive results.

read-the-case-study-1

Yay! @pin_right congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 

 

Tailwind Takeoff Award Winner, One Good Thing, Jill Nystul & Kate Ahl

Create Great Pins, Drive Traffic, Get E-mail Addresses

"Be authentic in what you are doing... Be consistent. Be sound. When you stay that course, you really shine and people recognize that." Advice on how to be authentic on Pinterest from Kate Ahl, Founder of Simple Pin Media and Tailwind Takeoff Award winnerWinner One Good Thing, Jill Nystul & Kate Ahl (Site/Pinterest)

Category Life Hacks Blog

Successful Pins 1 / 2 / 3

Video Interview Details at the bottom of the page

Quote ‘Be authentic in what you are doing.’

In-Brief Jill hit a nerve in the blogosphere with clever, tried and true tips and with the help of Kate Ahl she grew her already large Pinterest following by 37% in just 6 months.  Continually recycling Pins of blog posts to relevant boards helped created an engine that continually drives traffic.

read-the-case-study-1

Yay! @simplepinmedia congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 

 

Tailwind Takeoff Award Winner Cafe Mom

Ranking High in Pinterest Search Aids +51% Follower Growth

Winner CafeMom (Site/Pinterest)

Category Media Website for Moms

Successful Pins 1 / 2 / 3

Quote ‘We consider ourselves successful when our Pins are at the top of Pinterest search results’

In-Brief CafeMom are strategic and deliberate with their Pinterest presence, using every trick in the book to get exposure on the network.  They constantly Pin new content, repin old content and prepare seasonal content ahead of the upcoming season.  Nearly every board and every Pin has a search engine optimized description, and they leverage their sister websites to further their success.

read-the-case-study-1

Yay! @cafemom congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 

 

Tailwind Takeoff Award Winner Project Nursery, Lauren Benson

Using Pinterest to Drive Sales via 2M+ Repins

"Our strategy depends on consistency... The more you put in, the more you get out." Advice on being consistent on Pinterest from Lauren Benson, Social Media Manager of Project Nursery and Tailwind Takeoff Award winnerWinner Project Nursery, Lauren Benson (Site/Pinterest)

Category Baby Blog and Nursery Ecommerce Store

Successful Pins 1 / 2 / 3

Quote ‘Because Pinterest changes it’s important to stay flexible and test new strategies’

In-Brief Lauren believes in testing.  “Test, test, test, then evaluate,” she says.  And with 20,196 Pins and counting posted to-date she has plenty of tests under her belt.  She inspects every Pin and watches what works and what falls flat and in this way Project Nursery’s Pinterest account continually improves as a content source for its audience.

read-the-case-study-1

Yay! @projectnursery congrats on winning a Takeoff Award for Pinterest growth #TailwindFamilyClick To Tweet

 


Tailwind Launchpad Logo - Master Visual Marketing

Hear it from our winners, in their own words, on Launchpad

Half of our winners were available to share the tips that helped make them successful in on-camera interviews.  Access all of these videos alongside the 10 PDFs available above in our Takeoff Awards Launchpad course.

Launchpad is a collection of free online courses brought to you by Tailwind that can help anyone master visual marketing.

Launchpad is part of your Tailwind membership, so if you’re already a Tailwind member click here to access the course.  If you’re not a Tailwind member you can still access Launchpad for free by clicking here.

Tailwind Takeoff Awards Course Winners on Launchpad Videos

World-class courses on Tailwind’s free and easy-to-use learning platform – Launchpad

All of the winners in one infographic

Quotes on how to grow your Pinterest following, Repins and Repin Rate from the Tailwind Takeoff Award Winners

Feel free to embed this infographic with the following code

Tailwind’s intuitive dashboard and clever browser extension help you to schedule a week of social posts in under an hour, at your convenience. To top it off our smart schedule makes sure that all of those posts go out when your audience are most likely to engage with them.

Tailwind members grow engagement on their post 2.5x faster than non-members on average!

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About David Christopher

David is Tailwind's Director of Marketing and Growth. He is a former journalist who wrote for The Times and The Financial Times, a marketing agency co-founder, founder of Confluence digital marketing conference, father of two, and early morning writer. He grew up on The Isle of Wight in England and lives in Oklahoma City.

One thought on “Takeoff Awards – Honoring Massive Growth on Pinterest

  1. September 24, 2016 at 6:41 pm

    Nice to see Jessica Doll on this list. I will have to study the master processes and implement. Thank you.