The Meaning of Color in Marketing

We have a thing for color. Previously, we discussed the nature of the color blue and why it is such a popular color. Now we’re using an infographic and key points provided by Attwood Digital to illustrate the meaning of color in marketing.

Red

RedExamples of red app icons: Pinterest, Google+, YouTube
Evokes: “Action, adventure, fire, lust, anger, courage and rebellion.”

  • Red is best used for action orientated products and brands.
  • Red and orange are colors that boost appetite.
  • Red is one of the top two favorite colors of all people.
  • Red is the most popular color used on flags in the world.
  • Approximately 77% of all flags include red.
  • Red is the international color for stop.

Orange

OrangeExamples of orange app icons: Blogger, RSS feed, MozillaFirefox
Evokes: “Energy, vitality, cheer, excitement, adventure, warmth, and good health.”

  • Orange is a color that suggests value and discounts.
  • Orange is symbolic of autumn.
  • Children all over the world are drawn to orange.
  • Orange is the color of life rafts, hazard cones, and high visibility police vests.

Yellow

YellowExamples of yellow app icons: SnapChat, YellowPages, TimeHop
Evokes: “Happiness, optimism, enlightenment, creativity, sunshine, warmth, cheeriness and fun.”

  • Yellow is the color that captures our attention more than any other.
  • In almost every culture, yellow represents, sunshine, happiness and warmth.
  • Yellow is the color most often associated with the deity in many religions.
  • Yellow is the color of traffic lights and signs indicating caution all over the world.

Green

GreenExamples of green app icons: WhatsApp, Vine, Facetime
Evokes: “Growth, rebirth, freshness, revitalisation, and fertility.”

  • Green is now the symbol of ecology and has become a verb.
  • Green is universally associated with nature.
  • Green symbolizes ecology and the environment.
  • Green traffic lights symbolize “go” all over the world.

Blue

BlueExamples of blue app icons: Facebook, Twitter, LinkedIn
Evokes: “Dignity, intelligence, cleanliness, peace, security and calmness of mind.”

  • Blue is the #1 favorite color of all people.
  • However, blue can be over-used. Combining blue with another color creates a more creative effect.
  • 53% of the flags in the world contain blue.
  • Blue is the most commonly used color in corporate identity.

Purple

PurpleExamples of purple app icons: Viber, Yahoo!, Podcast
Evokes: “Nobility, wealth, magic, mystery, spirituality, creativity, dignity, and royalty.”

  • There’s a huge difference of opinion about purple. It all depends on age.
  • Purple tends to be a color that people either love or hate.
  • Purple is the color of mourning or death in many cultures.
  • Purple is not common flag color. Only two flags contain purple.

The Meaning Of Colour In Marketing

by AttwoodDigital.
Explore more visuals like this one on the web’s largest information design community – Visually.

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2 thoughts on “The Meaning of Color in Marketing

  1. Lovegurus
    July 23, 2016 at 8:10 am

    Differ color to join to show one (tailwind)
    Seem progress to internet , we grow when science grow
    Better to follow to use it in social drive .
    Now, we see world is in our hand to move big