Using Pinterest to Keep the Client Bond OSP Episode: 049

Bridging the gap between online social media account and the real life connection business have with with their customers and clients can be quite a challenge for business owners. In this week’s episode of the podcast I chat with social media pro Danielle Lambert about ways that she has found to bridge that gap.

Using Pinterest to Keep the Client Bond

Danielle is a veterinary practice manager at Quinebaug Valley Veterinary Hospital and one of her many roles there is to manage their social media accounts. This entrepreneurial young lady saw the positive impact that social media could have on a veterinary practice and created her very own social media training business called Snout School.

Danielle has found that social media is most successful when it is done in house. It is much more difficult to really be social with your clients and customers if community management has been outsourced to 3rd parties that really aren’t connected with the business. In her practice, she has found a way to stay connected with clients through various social networks which has increased compliance and retention.

Danielle has even come up with a very innovate and creative way to bring Quinebaug Valley Veterinary Hospital’s Pinterest boards to life.  She created a real life version of the Pinterest account and placed it in the lobby of the hospital. Clients engage with the board regularly and the Pinterest following has increased. Brilliant Danielle!

Real Pinterest board in Quinebaug Valley Veterinary Hospital

Danielle is way ahead of the game. She has had this real life version of the Pinterest account up in the hospital for months. Just last week, Caribou Coffee, a retail coffee chain, announced that they would be bringing a real life 64 foot tall Pinterest board to Mall of America.

 

Caribou Coffee Pinterest board in Mall of America

A rendering of the Pinterest board by Caribou Coffee Co. that will be hung in Mall of America.
Caribou Coffee Co.

To keep up with the latest innovations that Danielle comes up be sure to connect with her.

Snout School

On Pinterest 

On Twitter @DanielleSNOUT

 

Workshop

I’m so excited! There’s just 1 week left until the Oh So Pinteresting Workshop series begins. At the time of publishing this post on January 22, 2014 there are only 6 spots left.  If you’d like to get more information about this live, interactive online workshop click here.

Pinterest for Business Online training workshop limited space

About ohsopinteresting

Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn

  • http://www.creativelittlereaders.com Lucy Jennings

    Hello Cynthia!
    I listened to this episode while riding my horse with my doggies, watching a beautiful Arizona sunset. all that cute talk about animals just made me warm inside. I’ll have to tell my veterinarian friend about snoutschool.com.

  • http://www.pinterest.com/vilghomestores/ Elizabeth

    Salutations! I just wanted to leave a quick comment on how inspiring this episode was! I work for a locally-owned Home Center and have been trying to come up with something to do that would be a fun way to interact with visitors to our Home Show booth this February. Listened to this episode and BLAMMO! I was instantly inspired to make a mock-pinboard of the kitchen display we will have at the show. Using Canva (thank you for that too by the way) I made a board and fake pins. Keep the great content coming, love the podcast. Adorable puppies for the win!

    • http://www.ohsopinteresting.com Cynthia Sanchez

      That’s great Elizabeth! Please let me know how it goes and send me pictures of that board 🙂