What to Pin in December (in the run up to Christmas and the New Year)

In this post we look at the Pinterest Pins that performed best last December to help you understand what you should be Pinning for Christmas and the New Year.

We analyzed all of the Pins from Tailwind members from December of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month.  Only the Pins on the board between the Pins that feature the text “What to Pin in December” and “What to Pin in November” relate to Pins that were popular last December.

What Tailwind’s “Trends” Boards Can Teach You

  • Perfect your seasonal timing so that you’re creating content at the right time of year
  • Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
  • Observe the color pallets that work in the different categories at different times of year
  • Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
  • Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic

Video Discussing Our Takeaways:

December Trends in the DIY and Crafts Category

Important Keywords: DIY, easy/simple, projects, inexpensive/free, gift, gift wrap, wood, printable, pattern, Christmas, ornament

Trending in the DIY and Crafts Category on Pinterest in December

December Trends in the Education Category

Important keyword: Crafts, kids, STEM/STEAM, Christmas, classroom, students, grade level, template, games

Trending in the Education Category on Pinterest in December

December Trends in the Food and Drink Category

Important Keywords: Easy/simple, fast, dietary needs (ex. gluten free, paleo), crockpot, breakfast, meal prep

Trending in the Food and Drink Category on Pinterest in December

December Trends in the Hair and Beauty Category

Important Keywords: Nails, smoky eye, braid, contour, rose, hairstyle, updo

Trending in the Hair and Beauty Category on Pinterest in December

December Trends in the Health and Fitness Category

Trending in the Health and Wellness Category on Pinterest in December

December Trends in the Holidays and Events Category

Important keywords: Christmas, ideas, decorating/decor, gift, party, showers

Trending in the Holiday and Event Category on Pinterest in December

December Trends in the Home Decor Category

Important keywords: Organization, wood, makeover, DIY, space, wall decor, kitchen, minimalistic

Trending in the Home Decor Category on Pinterest in December

December Trends in the Kids and Parenting Category

Important keywords: DIY, crafts, games, play, kids, activities

Trending in the Kids and Parenting Category on Pinterest in December

December Trends in the Travel Category

Important keywords: “things to do”, vacation, packing, location

Trending in the Travel Category on Pinterest in December

December Trends in the Wedding Category

Important keywords: Ideas, wedding, cheap, decoration, flowers, colors, theme

Trending in the Wedding Category on Pinterest in December

December Trends in the Women’s Fashion Category

Important keywords: sweaters, cardigans, workwear, style, spring

Trending in the Women's Fashion Category on Pinterest in December

Other “What to Pin” Posts

Check out other posts like this in our “What to Pin When” category.

Download our printable 2017 Pinterest and Instagram Content Calendars

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What to Pin in December in the run up to Christmas and Thanksgiving based on the most popular Pins from Tailwind members published last December across the 11 most popular Pinterest categories

Here’s a handy Pinnable image 😉

About David Christopher

David is Tailwind's Director of Marketing and Growth. He is a former journalist who wrote for The Times and The Financial Times, a marketing agency co-founder, founder of Confluence digital marketing conference, father of two, and early morning writer. He grew up on The Isle of Wight in England and lives in Oklahoma City.