Pinterest’s new “place pins” feature allows you to create maps with your boards, giving the travel industry an even bigger incentive to get involved with this platform. I think it’s genius, but I haven’t seen tons of businesses or even individuals make use of this feature yet. While it has its limitations (namely, it’s tied to Foursquare, so all of your pins come from there), if you’re not using the place pins feature yet, you’re missing out!
Let’s take a look at 10 creative ways to use this new type of board:
1. Support Other Local Businesses
If you have a brick-and-mortar business, the place pins feature gives you a unique opportunity to support other local business owners – and building relationships with those in your community means that they’ll turn around and support you as well. Make a list of your favorite local businesses, and make sure to tag them in the description if they’re on Pinterest as well so they are notified of your support.
2. Your Business Locations
Have multiple locations? Create a board for them! This is a really simple way to allow people to find where you’re located. You can even use the description to include each location’s hours, phone number, and other information. A great example of this in the University of Michigan, which created a “Tour #UMich” board featuring places around campus and Ann Arbor locations relevant to the school, such as the Michigan Theater, where you can get a discount with your student ID.
3. Employee Hometowns
Whenever you feature the people behind your company, it makes you feel more like a trusted friend instead of “the man.” People like to buy from friends! So, feature your employees. Use the place pins feature to tell others where they are from. Because we’re currently limited to pinning foursquare locations, rather than placing more generalized pins, a great way to do this would be to ask everyone “Where is the one place you HAVE to go whenever you’re visiting your hometown?”
4. Beautiful Locations Relating to Your Industry
There are gorgeous locations around the world that are just begging to be pinned. Think about a topic related to your industry and come up with a theme that makes sense. For example, Burberry (a clothing company most commonly known for their outerwear) has a “Burberry Weather” board where they pin images of rainy days from locations in London. If you’re a restaurant owner, create a board for scenic places to take your food for a picnic. If you’re a wedding planner, create board for places that are perfect ceremony locations. Get creative, no matter what your industry, and share the natural beauty in your neighborhood.
5. Conferences Relating to Your Industry
In every industry, there are conferences and events that you can attend (like NMX of course in the media industry, where Oh So Pinteresting’s very own Cynthia Sanchez will be speaking). Create a board for them! Pinterest is all about curating relevant information for your audience, so even if you can’t attend them all, use Pinterest to keep a running list of the events in your industry, especially if you’ll have a booth there.
6. Locations that Complement your Business
No business can do everything. Help people find other businesses or locations that complement your products or services. For example, when I’m not working for NMX, I have a food blog, and we’ve created a places board called “Eat Around the World” where we pin our favorite restaurants. Hey, nobody cooks at home EVERY night! So, for those nights when you’re not interested in finding that perfect recipe from our blog, you can instead find the perfect place to grab some grub.
7. Your Travel Schedule
If your business isn’t tied to a single location (i.e. you have an e-commerce component or sell your products and services completely online), you probably have customers around the world. Consider announcing where you’ll be traveling so you can plan to meet with fans. Of course, there are privacy concerns to consider, but if you can do so safely, make time to have coffee or lunch with some of your biggest fans – and track it all on Pinterest. You’ll have a customer for life if you take the time to meet people in person.
8. Your Competitors
Wait…what? Why would you want to pin your competitors? Won’t that hurt your business rather than help it? No – not if you do it right! This obviously doesn’t work for every business, but it sometimes helps everyone get more business when you promote one another. A great example of businesses working together is the local wineries in my areas, who have banded together to create a “wine trail” where they encourage people to visit one another, traveling from one end of the trail to the other. So, consider making a group board with your competitors, if it works for your business.
9. Information About Where Your Supplies Come From
People are more and more interested in make smart buying choices, including learning where their favorite products are made. Consider pinning your sources. Where do you get the coffee beans you use at your coffee shop? People want to know!
10. Places that Inspire You
Every entrepreneur has moments of inspiration. Where were you inspired? Tell people where you were when you came up with the title for your new book. Pin the location you were when you quit your job to start a new business. Share the place you go when you need a quiet place to make business decisions. Again, sharing some personal details to introduce your customers to the people behind the brand is a great way to instill trust in your company. Pinterest is the perfect platform to do that, and the place pins feature makes is that much easier.
Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn