If you’re just getting started on Pinterest or you’ve been pinning for a while, creating new boards for your account can attract new followers to your account and business. But what should your boards be about?
When using Pinterest for your business keep in mind that your boards are there to serve your customers or clients, not you. When creating your boards keep the following in mind.
•Your boards should be easy to find Use, searchable non-technical keywords in board names and descriptions. (Don’t use hashtags in board titles, they don’t work here)
•Your boards should be relevant and have a purpose. If you’re a food blogger, most of your boards should mostly be about food and cooking. However that doesn’t mean you have to be trapped by your niche. If you want to pin about a topic you’re interested in such as rock climbing, you can. This is a great way to show more about you and your personality. Give the board meaning and relevance by explaining that it is an interest of yours in the title or the description.
•Your boards should have at least 5 pieces of content pinned to them. The content can be repins or come from your site. If you don’t have 5 pins in a board the board will have blank spots could and give your account a neglected look. Try to find another board to pin them to or, pin them to a secret board until you’ve accumulated enough content.
So now that you know what a board should have, where can you find ideas for board topics?
1. Start at the end
As businesses owners, we want people to discover our images and click through to our sites where they can consume content or purchase products. Look at your menu bar or your blog categories for board inspiration.
Do you have menus that help visitors find specific categories of content. Each one could be a Pinterest board. For example, each one of the categories from the drop-down menu on iTrainelite’s fitness site could be a Pinterest board.
If you blog on WordPress, your post tags could also be another source of inspiration.
2. Look at your existing boards
Do you have a board that you pin to frequently that’s getting a little crowded? Some of your best content might be buried a the bottom of a board with thousands of pins. It might be time to create a spin-off board.
For example, when I launched my account, I created an overall social media board. As my account evolved, I noticed that the content I was pinning to it could be used to create other boards. Sticking with a theme of social media marketing that is focused on images like Pinterest, I created Instagram and YouTube boards.
3. Use Pinterest
Pinterest is an amazing tool for inspiration. Check out what kinds of boards your ideal customer or client has already created.
To find boards, use the Pinterest search feature. As you type, a drop-down list will appear that can give you ideas for board titles.
4. Look at a similar business or your competition
Take a look at boards on other accounts that are similar to yours. Do they have one that has a large following? Creating one on a similar topic could bring attention to your account. ***Bonus tip*** This is also a good way to look for inspiration for blog post topics.
Pinterest is great for people to discover new things and to find more about what interests them. Keep this in mind when creating your boards and you’ll be on the right track to becoming a resource for your followers instead of just an advertiser. Also, be sure to choose great board cover images and to keep them organized.
Will you be adding more boards to your account? How do you decide what your next board should be about?
Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn