Who doesn’t love being popular? On Pinterest, being popular usually means you have a large number of followers that love to engage with your content. Of course, this sounds appealing to most companies, but there are some who have truly mastered the skill of Pinterest popularity while others may not know exactly how to go about it. If you are one of those who are unsure how to increase traffic to your brand’s Pinterest, no need to worry! Luckily, we are here to tell you how.
Have organized boards
Nobody enjoys sifting through unorganized things, so why would they enjoy unorganized Pinterest boards? Each board should feature different images pertaining to the theme of the board. It can be helpful to refine your boards as much as you can. For example, if you are a clothing company, you may have a board strictly for summer clothing. However, you could take that one board and divide it into different boards such as shorts, tanks, sandals, and swimsuits. You refine the original board so it becomes easier for your followers to find what they are looking for. By doing this, you will stand a better chance of being found and followed by your specific target audience.
Stay in the loop with trending topics
Trending topics are the word that are getting searched on the site, and if you have a pin in that category you will more than likely bring in more followers to your boards. According to reports, pins related to trending topics see an average 94 percent increase in click-throughs. This kind of traffic would be significant to obtaining followers on Pinterest, therefore, staying in the loop with what is trending is beneficial. So pay attention to what keywords are ranking on Google for your industry and what’s going on on other social networks.
Post frequently to your most followed board
You will want to post most frequently to those boards that you find to be most successful. Since more people are following these boards, your chances for repins will be higher, which will then also lead to more followers. Easily see which boards are producing the most buzz for your brand by looking at your board reports on your Tailwind dashboard.
Promote your Pinterest through social media
There are several ways to build your Pinterest followers through the use of social media. You can have your brand’s Twitter and/or Facebook account linked to your Pinterest so that way your followers on those social media networks can be directed to your Pinterest page. If they already follow you on other social media networks, chances are they will follow you on Pinterest as well.
Hopefully you find these tips useful while trying to increase traffic to your Pinterest page. Happy Pinning!