Lately, especially since the explosion of sites like Pinterest and Instagram, the web has become more and more focused on images. For content to go “viral” on Pinterest or pretty much on any other social network, images are usually involved. But, are those pinnable images hurting the performance and in-turn your site’s ranking on Google? Could those images be causing you to lose readers or potential customers?
I have mad skills in the kitchen but when it comes to the really complex backend stuff of WordPress or coding, not so much. I thought it would be best to get guidance from an expert on this topic. In the episode of the podcast, I chat with Dustin Hartzler from YourWebsiteEngineer.com about the things we can do to keep our beautiful, pinnable images, but at the same time keep them from hurting our site and possibly our ranking.
Dustin is a really awesome guy who knows his stuff. He was kind enough to give us this summary about the things we should keep in mind when using images on our sites as well as links to helpful plug-ins and resources.
Reasons for optimizing your web images:
- Bandwidth and throughput: We all know that bandwidth has been a buzzword for many years now, and getting your web documents to render as fast as possible in users’ browsers means keeping your graphic and image file size to a minimum. The challenge becomes maintaining a high quality graphic while keeping a lean file size; the balance of these two elements is key to optimizing your web images.
- Data storage and space: While data storage space and servers become less expensive every year, it is still prudent to limit your image size.
- Reduced costs: Optimized images add up to less server and storage space requirements, less bandwidth and throughput requirements, and therefore reduced hosting costs
- User experience: The visitor enjoys a better experience when page load times are minimal.
What to consider to when you’re using images
- Right size the images
- Crop the image to make it the right size
- Save it at 72 dpi
- WordPress Tip: If you are in a pinch, you can go and change the settings inside your WordPress media area
- Editing Software: gimp.org (free Photoshop like program)
- Cynthia’s favorite: PicMonkey
Plugins to best help our sites display images
Be sure to check out podcast episode 121 about places to find images to use on your sites.
Find Dustin here:
Thanks so much for stopping by. I really hope you’re enjoying the podcast. If you have a moment, it would be a BIG help if you could click here and leave a rating in iTunes.
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Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn