How to Create Beautiful Pinterest Pins

If you’ve spent any time on Pinterest, you know that it’s all about beautiful Pinterest Pins. If you’re like many Pinners, you’ve spent more time looking than you have adding your own original content.

How to Create Beautiful Pinterest Pins

It has been reported that up to 80% of the pins you see on Pinterest are repins. Given all of the beautiful images and useful information that can be found on Pinterest its easy to see why the percentage is so high. This means that only 20% are new Pins which is a fabulous opportunity to grow your blog or business.

Why you should add your own Pinterest Pins:

  • Build your brand
  • Create resources for your community
  • Gain search traction on one of the biggest search engines on the planet
  • Grow traffic to your website or blog
  • Sell your products or services

Two-thirds of all Pinned content is from a businesses website so make sure that you’re adding Pins to your website or blog to make your content shareable.

Two-thirds of all Pinned content is from a businesses website. Click To Tweet

Let’s start with the basic parameters for Pinterest Pins:

Pinterest’s preferred image aspect ratio is 2:3 or 1:2:8. The minimum width of a pin is 600 pixels and the maximum is 735 pixels. I’ve tested 600 x 900 pixels or 735 x 1102 pixels which are both 2:3 ratio and work great.

Pinterest says, “Pins are organized into columns, so vertical Pins take up more space and tend to stand out more. Don’t make Pins too long or they will get cut off. The ideal aspect ratio for a Pin is 2:3.”

Tall, vertical images look best on Pinterest so choose one of those sizes and be consistent. Collage images with multiple photos showing steps for a DIY how-to project or a recipe are helpful and people love to save them to their Pinterest boards.

This Pin is 564 x 1210 pixels. And it looks fantastic on desktop but the bottom of the image gets cut off on mobile.

Romantic Vacation pin examples
Here’s the mobile view with the bottom cut off while it isn’t essential for this Pinterest Pins, it could crop valuable branded information. Make informed decisions when you create your images to capture all your essential information.
Image cropped on mobile

This is what these Pins look like on Pinterest.

Pins on Pinterest
And below is a Tailwind blog image in 735 x 1102 pixels on mobile which shows all the information – on an IOS phone the image is 576 x 1024 pixels.
How to Create Beautiful Pinterest Pins

Inspire Pinners with your Pins

Pinterest is the ultimate wish list. People pin and repin things they like and want. So think of your Pinterest pins as your visual portfolio, and make your pins as appealing as possible. Remember that your goal is to be Pinned to someone’s hopes and dreams on their treasured Pinterest boards. It might seem like a tall order but with a few skills, you can create highly pinnable content.

A cautionary tale, in his former job at a marketing agency our director of Marketing once got hit with a $500 bill from Getty Images for inadvertently using one of their images on a blog post.

Make sure that you have permission to use any images that you find for your blog or your social media posts. If you can’t afford images, you can’t afford the fines that you could incur for using photos illegally. Luckily, there are many sites that you can find free images to use. Here are a two of my favorites:

Librestock

Unsplash

Create a visual style for your Pins and stick to it

Part of your master plan for beautiful Pinterest images is designing a brand that people love and gravitate towards. Be consistent with these things:

  • Add your logo and/branding to images so people can recognize your Pins
  • Stick with a tight color palette with two or three main brand colors
  • Use the same fonts each time
  • Find a style of photos that fits your brand

From Pinterest, “75% of Pinterest usage takes place on a mobile device. Make sure that Pinning from your mobile site works well and that you have the Pin It button installed.” Make sure your images are mobile-friendly so people will be able to read the text on their phones. Pin your image and then check it on multiple devices to see if it’s looking good.

75% of Pinterest usage takes place on a mobile device.Click To Tweet

Optimize your images for search

Pinterest search covers your description and also your image. Make sure to name each image using keywords for your article as well as using images that match your content.

Pinterest’s new visual search scans the image and groups it with related images.

Add ALT text to each image on your blog for search

Examples of Beautiful Pinterest Pins

To create must-pin graphics, take some tips from these Pinterest visual ninjas. You’ll see from these Pinterest Pins examples, there’s no one right or wrong way. It’s all about creative expression and sharing your content in a way that fits what you’re talking about.

The Hej Doll travel and lifestyle blog, one of our Tailwind Takeoff Award winners, relies heavily on Pinterest traffic.  That’s why a 23% jump in followers and a 52% jump in Repins over the past 6 months has been huge for Jessica.  She puts her success on Pinterest down to quality photography and design, an all-day presence, consistency and testing.

This beautiful Pinterest Pin features a stunning photo with what to pack on a trip which is valuable information for her readers and highly pinnable.

Hej Doll travel and lifestyle blog - beautiful Pinterest Pin

Sarah Morgan of XOSarah.com creates bright, easy-to-read and always on-brand Pinterest images.

Xo Sarah Pinterest images

This gorgeous Pin has been repinned over 8,000 times on Pinterest! You can tell this Pin is from Rebekah Radice with her signature orange branding. This article is from 2014 and it’s still getting repins today!

Rebekah says, ” A Pinterest image that gets shared is captivating, straightforward, and high-value.”

Rebekah Radice Beautiful Pinterest Pins

Even manly Pinterest Pins can be beautiful as shown by Jeff Sieh of the Manly Pinterest Tips podcast. Jeff uses a retro cool style to his Pins and they stand out in the smart feed garnering plenty of repins.

Jeff Sieh Manly Pinterest Tips - Beautiful Pinterest Pins

Ben Uyeda is another guy that’s creating fantastic Pins. Ben designs and builds gorgeous things on his blog Homemade Modern, His Pin design is uncluttered, how-to photos that people love! Ben was one of the Pinners chosen as an official Pinterest Ambassador.

Ben Eyeda Homemade Modern - Beautiful Pinterest Pins

I hope this inspires you to create your own beautiful Pinterest Pins and get more traffic for your blog. We’ve created a checklist for Pinterest success below – please repin or embed on your blog to create your own article. Questions? Love to hear them in the comments below!

How to Create Beautiful Pinterest Pins

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About Peg Fitzpatrick

Peg is the Director of Content Strategy and Social Media with Tailwind. An avid Pinner and Instagrammer, Peg co-wrote The Art of Social Media: Power Tips for Power Users with Guy Kawasaski.

24 thoughts on “How to Create Beautiful Pinterest Pins

  1. Jon
    February 23, 2017 at 12:16 pm

    ben’s last name is misspelled- it’s Uyeda not Eyeda

    1. February 23, 2017 at 12:45 pm

      Thanks Jon!

  2. February 23, 2017 at 12:18 pm

    Thank you, this is very helpful!

    1. February 23, 2017 at 1:06 pm

      You’re welcome, Jenny! Thank you for reading and commenting.

  3. February 23, 2017 at 12:40 pm

    I often post original images with a helpful message related to healthy aging but have not written anything on our website that includes the image. How can we get the maximum benefit including driving traffic to our site?

    1. February 23, 2017 at 12:50 pm

      Hello John!

      You should definitely add images to your website so that people can pin your articles to Pinterest. This article might help with more on that: How to Use Pinterest to Dramatically Boost Blog Referral Traffic http://socialmouths.com/2015/01/06/pinterest-referral-traffic/

      Thanks for reading and commenting!

  4. Ann
    February 23, 2017 at 1:40 pm

    I’ve been trying to get Pinterest to remove a Getty attrition from one of my pins for close to a month. The photo is mine, I took it (my kitchen island is there for anyone to identify), and I never assigned the rights to anyone. I can’t find my image on Getty, reverse search image did not find it, and Pixsy could not find it either.

    Any ideas on how to get Pinterest to respond to the incorrect attrition (they were obtuse to begin with, then went silent)? Should I just DMCA it and resign myself to that blog post (which drives considerable traffic to my blog) being removed from Pinterest?

    1. February 24, 2017 at 3:31 pm

      Hi Ann, I’ve recently done a series of DMCAs with Pinterest! What do you mean, “remove a Getty attrition”?I would be glad to look at the pin in question.

      1. February 25, 2017 at 8:10 pm

        Thanks for commenting and offering help, Louise!

        Did you ever get things straightened out with those stfe.re pins in question? I’ve been seeing a lot of them now and it looks like we’ll have to get an iframe blocker or something.

  5. February 23, 2017 at 2:29 pm

    “so people will be able to read the test on their phones”
    A small typo here.

  6. February 23, 2017 at 5:24 pm

    Thanks! This is great! 🙂

  7. February 23, 2017 at 5:42 pm

    Hello Ann,

    I’m sorry you’re having this problem. What notification did you get from Pinterest? Or is it from Getty? You can send a message to Pinterest Help here: https://help.pinterest.com/en/articles/copyright-faq You can file a claim that you own the photo and that Getty is falsely claiming that the photo is theirs.

  8. Ann
    February 23, 2017 at 6:26 pm

    Attribution (not attrition… darned autocorrect)

    It is from Pinterest, Peg. A weird Getty attribution suddenly appeared on my pin about 5-6 weeks ago. I cannot find the image on Getty, neither can Pixsy, and a reverse image look-up also yields no results. Nothing from Getty (at least then I could solve it as I have the original).

    This was part of the last response to me from Pinterest (from the help desk):

    “This is happening because Getty Images is one of our attribution partners. This means that whenever Pinterest detects an image that’s also found on Getty Images, Pinterest automatically attributes this image to its source on Getty Images. In this case, we’re automatically attributing your image to its Getty image source because someone else has uploaded your image to their Getty page.”

    Looks like a DMCA it is. Thank you for your input. I appreciate it.

    1. Peg
      February 24, 2017 at 1:48 am

      So sorry that’s happened to you. DCMA is the way to go then. I’ve had great luck with Googe DCMA and also with Pinterest filing a claim for an image. When you fill out the form, you can share the image from your website and maybe with fresh eyes on the problem it will get resolved for you.

  9. February 24, 2017 at 7:26 am

    peg that unsplash is the awsome one to download the stock images. I was searching a website like this for a long day. Now only by your blog i found that.

    Thanks,
    Arun

    1. February 24, 2017 at 9:34 am

      Glad you liked it! Unsplash is one of my faves.

  10. February 24, 2017 at 9:22 am

    I love the unicorn pin. I just want to pin it on all my boards because it is beautiful. Nicely done.

    Just a heads up though, last summer when Pinterest changed the visual look of pins they also adjusted the maximum recommended height ratio. The cut off is happening a lot shorter now, the ratio is now 1:2.8 and not 1:3.5.

    Thanks for the great tips. I always need help improving my visuals (so not my strength).

    1. February 24, 2017 at 9:32 am

      Hey Kristie!

      Where did you see the ratio change? I got my information from Pinterest’s website. Do you have a link to the updated info? Thanks for the heads up!

      Also thanks for reading and commenting and liking our unicorn pin.

      1. February 24, 2017 at 3:39 pm

        Hi Peg, 2.8 is correct for mobile, though I don’t have a link. It’s been so long… unless they changed it back!

        1. February 25, 2017 at 8:25 pm

          Thanks Louise 🙂

      2. February 24, 2017 at 11:57 pm

        Hi! Their curent Pinterest best practice guides,

        “Vertically-oriented Pins look better on mobile screens. (The maximum aspect ratio is 1:2.8)”

        “Before they get clicked, Pins need to get noticed and taller Pins take up more space in feeds. Design Pins with a vertical image aspect ratio of 2:3 to 1:2.8 and a minimum width of 600px.”

        https://business.pinterest.com/en/pinterest-guides

        And
        “Vertically-oriented Pins look best on mobile screens, so make yours stand up nice and tall, with a maximum vertical aspect ratio of 1:2.8.” https://business.pinterest.com/en/blog/3-ways-create-better-pins

        Hope that helps! I know a lot of food bloggers were making theirs the 1: 3.5 ratio and they were bummed when they gor cut off this past summer when Pinterest made the switch. I’d hate for people to be designing pins thinking they’d show the whole thing.

        1. February 25, 2017 at 8:25 pm

          Hey Kristie,

          The Pinterest Best Pins Guide says 2:3 ratio – that’s what I referenced and that’s what I use for my pins. It’s dated 9-14-2016.
          https://business.pinterest.com/sites/business/files/how-to-make-great-pins-guide-en.pdf

          The Best Practice Guide is dated 6-20-16. I’ll see if I can check with someone at Pinterest to see what they recommend. I’m sure you tested 1:2:8 on desktop and mobile.

          Thanks for sharing!

  11. March 3, 2017 at 5:30 pm

    Fantastic article!
    I personally think that more people should join Pinterest because it got so much to give. Especially if you are able to create some amazing conent on there. I will definitely try and make use of some of the tips in this article.
    Cheers
    Jaylene