How to Create Beautiful Pins on Pinterest in 6 Steps


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If you’ve spent any time on Pinterest, you know that it’s all about beautiful Pinterest Pins. If you’re like many Pinners, you’ve spent more time looking than you have adding your own original content.

How to Create Beautiful Pinterest Pins

It has been reported that up to 80% of the pins you see on Pinterest are repins. Given all of the beautiful images and useful information that can be found on Pinterest its easy to see why the percentage is so high. This means that only 20% are new Pins which is a fabulous opportunity to grow your blog or business. Keep reading to learn how to make a pin on Pinterest that will wow pinners!

How to Make a Beautiful Pin on Pinterest

Why You Should Make Your Own Pinterest Pins

  • Build your brand – Set yourself apart from your competitors and communicate who you are.
  • Create resources for your community – Like an old-fashioned bulletin board of useful information.
  • Gain search traction on one of the biggest search engines on the planet – At last count Pinterest had 335 million users per month.
  • Grow traffic to your website or blog – Use compelling pins to advertise your core site or product.
  • Sell your products or services – People are on Pinterest to find what they’re looking for.

Want to skyrocket your website traffic? This simple guide is your passport to free traffic growth from Pinterest (even if you've never Pinned in your life.) Grab it now!

Two-thirds of all Pinned content is from a business’s website so make sure that you’re adding Pins to your website or blog to make your content shareable.

Two-thirds of all Pinned content is from a businesses website. Click to Tweet

Now that you’ve seen the value of original and carefully curated pins, here are six steps on how to create a pin on Pinterest that will earn shares and win over followers!

Step 1. Start With Our Basic Pinterest Pin Size Guide

Let’s start with the basic size dimensions for creating a pin.

Pinterest’s preferred image aspect ratio is 2:3 or 1:2:8. The minimum width of a pin is 600 pixels and the maximum is 735 pixels. I’ve tested 600 x 900 pixels or 735 x 1102 pixels which are both 2:3 ratio and work great.

Pinterest says, “Pins are organized into columns, so vertical Pins take up more space and tend to stand out more. Don’t make Pins too long or they will get cut off. The ideal aspect ratio for a Pin is 2:3.”

Tall, vertical images look best on Pinterest so choose one of those long pin sizes and be consistent. Collage images with multiple photos showing steps for a DIY how-to project or a recipe are helpful and people love to save them to their Pinterest boards.

This Pin is 564 x 1210 pixels. And it looks fantastic on desktop but the bottom of the image gets cut off on mobile.

Romantic Vacation pin examples

Here’s the mobile view with the bottom cut off while it isn’t essential for this Pinterest Pins, it could crop valuable branded information. Make informed decisions when you create your images to capture all your essential information.

Image cropped on mobile

This is what these Pins look like on Pinterest.

Pins on Pinterest

And below is a Tailwind blog image in 735 x 1102 pixels on mobile which shows all the information – on an IOS phone the image is 576 x 1024 pixels.

How to Create Beautiful Pinterest Pins

Step 2: Make Pins that Inspire Pinners

Pinterest is the ultimate wish list. People pin and repin things they like and want. So think of your Pinterest pins as your visual portfolio, and make your pins as appealing as possible. Remember that your goal is to be Pinned to someone’s hopes and dreams on their treasured Pinterest boards. It might seem like a tall order but with a few skills, you can create a Pinterest post that’s highly shareable.

A cautionary tale, in his former job at a marketing agency our director of Marketing once got hit with a $500 bill from Getty Images for inadvertently using one of their images on a blog post.

Make sure that you have permission to use any images that you find for your blog or your social media posts. If you can’t afford images, you can’t afford the fines that you could incur for using photos illegally. Luckily, there are many sites that you can find free images to use. Here are two of my favorite sites to use when creating a pin:

Librestock

Unsplash

Step 3: Create a Visual Style For Your Pins and Stick To It

Part of your master plan for creating beautiful pins is designing a brand that people love and gravitate towards. Be consistent with these things:

  • Add your logo and/branding to images so people can recognize your pins
  • Stick with a tight color palette with two or three main brand colors
  • Use the same fonts each time
  • Find a style of photos that fits your brand

And don’t forget to make your pins mobile-friendly!

Here’s what Pinterest has said about creating a pin that’s mobile-friendly, “People are spending more time on their mobile phones than ever before, and we’ve seen this shift at Pinterest, too. That’s why we think Pinterest is a great place to reach, inspire and convert people on mobile.” Make sure your images are mobile-friendly so people will be able to read the text on their phones. Pin your image and then check it on multiple devices to see if it’s looking good.

75% of Pinterest usage takes place on a mobile device.Click to Tweet

Step 4. Optimize Your Images For Search

Don’t forget that Pinterest has its own search algorithm! When you create a pin on Pinterest, do not hold back on your descriptions. Pinterest search covers your description and also your image. Make sure to name each image using keywords for your article as well as using images that match your content.

Pinterest’s new visual search scans the image and groups it with related images.

Add ALT text to each image on your blog for search

Step 5: Don’t be Afraid to Highlight Your Brand

Pins stand out when they’re inspirational and “on brand”. Here are a few more ideas about how to create content for Pinterest that makes the most of your brand.

Put your product or service front and center in the image. Don’t make pinners guess what a pin is about. Depending on your aesthetic, include your logo as a prominent feature, or use subtle branding, to build awareness and trust.

The goal of optimizing your pins is to help people discover what you offer so don’t be afraid to highlight the benefits of your brand or product. Words like “homemade,” “easy,” and “sustainable” make it clear what you are offering.

If possible, show your product or idea in action. And don’t hesitate to include a call to action on the pin (“shop now,” “discover your look,” etc.) where appropriate.

Want some help bringing this all together? We have a Pinterest Templates Toolkit to help you create the perfect pin for your brand!

16 free templates to get you started!

Step 6: Make the Most of Your Smartphone

The professional quality images we find on stock photography sites like Unsplash can be a very handy resource for pinners, especially for those jaw-dropping inspirational pins. But Pinterest’s algorithm favors new content and fresh images. Stock images can be used by multiple pinners which means less original content.

If you want to create images for Pinterest but you’re not a professional photographer and you don’t have a fancy camera, don’t worry. 

Smartphones have come a long way and are one of the most easily available and powerful tools at your disposal to create beautiful pins.

Here are a few ideas that are easy to implement on a smartphone that will help you create original and beautiful images.

  1. Pay close attention to the light, diffused light like that of an overcast day will minimize shadows.
  2. Try a black and white edit of your photo. These can really stand out against color-saturated pins.
  3. Play around with cropping to highlight a part of your image or to create more white space. 

For more ideas see this post for taking better pinterest photos with your smartphone.

Examples of Beautiful Pinterest Pins

To create a Pinterest post that Pinners cannot resist, take some tips from these Pinterest visual ninjas. You’ll see from these Pinterest Pins examples, there’s no one right or wrong way. It’s all about creative expression and sharing your content in a way that fits what you’re talking about.

The Hej Doll travel and lifestyle blog, one of our Tailwind Takeoff Award winners, relies heavily on Pinterest traffic.  That’s why a 23% jump in followers and a 52% jump in Repins over the past 6 months has been huge for Jessica.  She puts her success on Pinterest down to quality photography and design, an all-day presence, consistency and testing.

This beautiful Pinterest Pin features a stunning photo with what to pack on a trip which is valuable information for her readers and highly pinnable.

Hej Doll travel and lifestyle blog - beautiful Pinterest Pin

Sarah Morgan of XOSarah.com creates bright, easy-to-read and always on-brand Pinterest images.

Xo Sarah Pinterest images

This gorgeous Pin has been repinned over 8,000 times on Pinterest! You can tell this Pin is from Rebekah Radice with her signature orange branding. This article is from 2014 and it’s still getting repins today!

As a tip on how to create a pin on Pinterest that captivates Pinners, Rebekah says, ” A Pinterest image that gets shared is captivating, straightforward, and high-value.”

Rebekah Radice Beautiful Pinterest Pins

Even manly Pinterest Pins can be beautiful as shown by Jeff Sieh of the Manly Pinterest Tips podcast. Jeff uses a retro cool style to his Pins and they stand out in the smart feed garnering plenty of repins.

Jeff Sieh Manly Pinterest Tips - Beautiful Pinterest Pins

Ben Uyeda is another guy that’s creating fantastic Pins. Ben designs and builds gorgeous things on his blog Homemade Modern, His Pin design is uncluttered, how-to photos that people love! Ben was one of the Pinners chosen as an official Pinterest Ambassador.

Ben Eyeda Homemade Modern - Beautiful Pinterest Pins

I hope this inspires you to create your own beautiful Pinterest pins and get more traffic for your blog. We’ve created a checklist for Pinterest success below. Feel free to repin it! Questions? Love to hear them in the comments below!

Learn How To Market Your Gorgeous Pins

Creating gorgeous pins has never been easier! So many resources, tools, and strategies are available to help you create content for Pinterest.

Pinterest marketing should be an important part of your marketing plan. If you are a business owner looking to gain more visibility for your pins check out our Pinterest for Business webinar. And for a simple guide to substantial sales growth from Pinterest see Grow Your Online Sales with Pinterest.

How to Create Beautiful Pinterest Pins

Start a Free Trial of Tailwind for Pinterest!

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Peg is the Director of Content Strategy and Social Media with Tailwind. An avid Pinner and Instagrammer, Peg co-wrote The Art of Social Media: Power Tips for Power Users with Guy Kawasaski.

24 thoughts on “How to Create Beautiful Pins on Pinterest in 6 Steps

  1. I often post original images with a helpful message related to healthy aging but have not written anything on our website that includes the image. How can we get the maximum benefit including driving traffic to our site?

  2. I’ve been trying to get Pinterest to remove a Getty attrition from one of my pins for close to a month. The photo is mine, I took it (my kitchen island is there for anyone to identify), and I never assigned the rights to anyone. I can’t find my image on Getty, reverse search image did not find it, and Pixsy could not find it either.

    Any ideas on how to get Pinterest to respond to the incorrect attrition (they were obtuse to begin with, then went silent)? Should I just DMCA it and resign myself to that blog post (which drives considerable traffic to my blog) being removed from Pinterest?

      1. Thanks for commenting and offering help, Louise!

        Did you ever get things straightened out with those stfe.re pins in question? I’ve been seeing a lot of them now and it looks like we’ll have to get an iframe blocker or something.

  3. Attribution (not attrition… darned autocorrect)

    It is from Pinterest, Peg. A weird Getty attribution suddenly appeared on my pin about 5-6 weeks ago. I cannot find the image on Getty, neither can Pixsy, and a reverse image look-up also yields no results. Nothing from Getty (at least then I could solve it as I have the original).

    This was part of the last response to me from Pinterest (from the help desk):

    “This is happening because Getty Images is one of our attribution partners. This means that whenever Pinterest detects an image that’s also found on Getty Images, Pinterest automatically attributes this image to its source on Getty Images. In this case, we’re automatically attributing your image to its Getty image source because someone else has uploaded your image to their Getty page.”

    Looks like a DMCA it is. Thank you for your input. I appreciate it.

    1. So sorry that’s happened to you. DCMA is the way to go then. I’ve had great luck with Googe DCMA and also with Pinterest filing a claim for an image. When you fill out the form, you can share the image from your website and maybe with fresh eyes on the problem it will get resolved for you.

  4. peg that unsplash is the awsome one to download the stock images. I was searching a website like this for a long day. Now only by your blog i found that.

    Thanks,
    Arun

  5. I love the unicorn pin. I just want to pin it on all my boards because it is beautiful. Nicely done.

    Just a heads up though, last summer when Pinterest changed the visual look of pins they also adjusted the maximum recommended height ratio. The cut off is happening a lot shorter now, the ratio is now 1:2.8 and not 1:3.5.

    Thanks for the great tips. I always need help improving my visuals (so not my strength).

    1. Hey Kristie!

      Where did you see the ratio change? I got my information from Pinterest’s website. Do you have a link to the updated info? Thanks for the heads up!

      Also thanks for reading and commenting and liking our unicorn pin.

      1. Hi! Their curent Pinterest best practice guides,

        “Vertically-oriented Pins look better on mobile screens. (The maximum aspect ratio is 1:2.8)”

        “Before they get clicked, Pins need to get noticed and taller Pins take up more space in feeds. Design Pins with a vertical image aspect ratio of 2:3 to 1:2.8 and a minimum width of 600px.”

        https://business.pinterest.com/en/pinterest-guides

        And
        “Vertically-oriented Pins look best on mobile screens, so make yours stand up nice and tall, with a maximum vertical aspect ratio of 1:2.8.” https://business.pinterest.com/en/blog/3-ways-create-better-pins

        Hope that helps! I know a lot of food bloggers were making theirs the 1: 3.5 ratio and they were bummed when they gor cut off this past summer when Pinterest made the switch. I’d hate for people to be designing pins thinking they’d show the whole thing.

  6. Fantastic article!
    I personally think that more people should join Pinterest because it got so much to give. Especially if you are able to create some amazing conent on there. I will definitely try and make use of some of the tips in this article.
    Cheers
    Jaylene

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