Pinterest is on a roll! Over the past couple of weeks they have made some really big changes including website verification and secret boards. This week, they’ve added business accounts.
Pinterest is embracing their business users and has created distinct accounts for them. Cat Lee, Product Manager at Pinterest, wrote on the Pinterest blog “We want to help more businesses provide great content on Pinterest.” Lee also wrote “…we’d like to get to know you better so that we can provide the right tools and support to help you inspire people on Pinterest.”
If you have a Pinterest account already for your blog or business, you have the option of converting it to a business account from the Pinterest Business page. When you click the option to convert your account, you’ll have some options that aren’t available to personal accounts including selecting a business type and contact name.
In personal accounts, there are boxes for first and last names. Now, in business accounts there is only a single box for your business’s or blog’s name. As you can see below, the name can be one word or several words.
Showcase your Pinterest Account on your Site
New buttons and widgets are available to download for blogs and website.
The “Follow me on Pinterest” button for personal accounts can now be customized for business accounts. Click here to get yours.
Also available, are widgets to install on your site that display 30 of your latest pins or 30 pins from a specific board. Click here to get yours.
Lee also stated in the blog post that Pinterest will notify business account holders of “…future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.” Hmm, I wonder if this means advertising and analytic options?
The New Rules
With the new business accounts, Pinterest also released new terms of service for both personal accounts and business accounts. The personal terms of service include some pretty funny translations from legalese to plain english so be sure to check them out.
The new business terms of service appear to be pretty much the same as the ones for personal accounts except that there is a section called Tools for Site Owners. It describes the acceptable use for the buttons and widgets that can be installed onto your site as well as the rights you grant to Pinterest by installing them.
The new logos, trademarks and marketing guidelines can also be found on Pinterest’s business site. It breaks down exactly how Pinterest does and doesn’t want their name and logo to be used. If you make any graphics with the Pinterest logos that are available for download from Pinterest, I highly recommend you take a look at the guidelines.
Here are a just a few of them:
- Maintain empty space equal to at least half the height of the logo on all sides
- Use the red logo on light backgrounds
- Use the white logo on dark backgrounds
- Don’t alter their proportions or colors
Contests on Pinterest have become very popular this past year and are a great way to bring attention to accounts. The new guidelines for them are given in this section too.
If you’re creating a business based on Pinterest, there is a guideline as how to name it. The guideline states “If you’re creating an app, website, or other service designed to be used with Pinterest, give it a distinctive name. It’s ok to say the product is for use with Pinterest as long as you pick a distinct brand for your product.”
Now, it says “If you’re creating” that sounds like something that is in process or in the future, not something that is already done. It is not clear if these guidelines will apply to already established business and websites, or only to those that are established after these guidelines have been released.
All of the changes to Pinterest lately sure have kept things pinteresting! Ha ha! Are you going to open a business account? What changes would you like to see Pinterest make?
Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn