Brand values matter to your Instagram followers. Don’t believe me? Just look at the data. 94% of consumers say they’re likely to be loyal to a brand that offers complete transparency, including what matters most. … Continue reading Why Your Brand Values Matter to Your Instagram Followers – More Than Ever!
I’ve made my fair share of hiring mistakes over the years. In past jobs I’ve hired (and eventually had to fire) incompetents, slackers, and one seething gentleman whose eye twitched whenever he got angry. I’ve … Continue reading Don’t Compromise on Talent, Pull These Recruitment Levers Instead
Yesterday I was talking to a friend who is considering applying for a job here at Tailwind. He asked me why I took the job of Director of Marketing and Growth back in July, and … Continue reading Listen to Your Customers, They’ll Guide What You Should Build