Do you feel like your Instagram captions lack a little something these days? 🤔Wish there was a way to quickly grab your reader’s attention OR help them skim your caption copy for the main points? Great news – there is! The secret? Changing your Instagram fonts!
Let’s take a look at how some of our favorite Instagrammers are making the most of font formatting in their captions – and how you can put them to work for you as well!
How to Change Fonts on Instagram For More Engagement and Sales
Besides being totally cool, different Instagram text fonts serve a purpose in your Instagram strategy. In fact, when you couple font styles with caption formatting and line breaks, you create ultra-readable captions that boost engagement and help make your CTAs even more effective!
Want to see how? Let’s take a look:
Highlight Main Points with Instagram Fonts to Stop Skimmers Mid-Scroll
When you’re trying to catch attention from the Instagram feed, you might have some hefty competition. When users are scrolling mindlessly through Instagram, they have less inclination to stop and click on every caption to read it. After all, they know there’s another post coming up next!
In other words, you have to stop that thumb from swiping up mid-scroll by grabbing attention in just a few seconds or less!
User @mollymarshallmarketing did this perfectly with the use of bold font at the very beginning of her post. Take a look below.
A question for readers is presented in bold before diving into the rest of the comment – a trick that grabs focus and makes users ponder the answer to the question before they even click “read more”.
And, another context clue is hidden in the third paragraph, to clue readers in on the topic: boundaries.
The reason this works? Molly has placed a powerful call-to-action in eye-catching font exactly where it’ll appear in the feed (only about 35 characters appear before someone has to click read more.).
Then, she’s included a topic keyword in her long-from caption to snag interest again. This power move piques curiosity and encourages readers to go back to the beginning, read it all, and weigh in!
Make This Bold Strategy Work For You 😏:
Bold the first line of your caption with an eye-grabbing question or statement. Then bold select keywords throughout your copy to help skimmers get the gist quickly and decide to engage!
Amp Up Your Events By Highlighting Must-Know Information
Anxious to get attendees in the door of your latest event or promotion? Try bolding the most relevant information so it jumps out at casual browsers.
For example, @sewrendipity created a quick overview of her event with the text on her image, and then bolding dates and locations of the workshop!
Even though there’s a ton of information packed into this caption about the event, that doesn’t guarantee that users will always stop scrolling to take the time to read it.
However, by bolding the who, when and where’s, your readers are more likely to check their mental calendars and figure out if they can attend the event. If they can, they’ve already achieved that “mental buy-in” they’ll need to keep reading and sign up!
If they can’t, you’ll save yourself that disappointment that could damage your follower relationship by making them jump through hoops only to find out they can’t attend the event.
Make This Bold Strategy Work For You 😏:
Go through your caption and bold ultra-important details, like dates, times and cost if applicable! This removes potential barriers to entry (or confirms them!) early on for your followers, which keeps your relationship positive.
Ideas for Using Different Fonts in Your Instagram Captions
Need some additional inspo on how to use different fonts in your captions? Here are our very favorite uses:
- Bold keywords and phrases that trigger strong reactions from followers (example: Flash Sale!)
- Use cursive text to make short captions pretty!
- Highlight your CTA in different fonts to help it stand out in your caption (example: Download Now! Ask Me Anything! Get Your Tickets Now!)
Bold Categories to help your followers skim for items they’re looking for (example: bolding Top, Bottoms, Shoes like @sewrendipity did below!)
Before now, using different fonts for Instagram was kind of a headache. 🤕 Any time you longed to format Instagram copy with bolds, italics or that awesome fancy cursive, you’d have to use copy and paste fonts from web browser generators.
While these font generators aren’t hard to use, it’s just one more step to include in your Instagram planning…and who needs ANOTHER step?
Hint: Not you, that’s who!
That’s why we’re so excited to introduce Tailwind’s newest feature – built-in caption font formatting! 🤩
With our latest feature, you can quickly customize your Instagram caption fonts – as It’s officially the easiest way to change Instagram fonts, and isn’t available anywhere else!
Let’s take a look at how it works, and all the ways you can use it to boost engagement and support your sales efforts!
How Do You Get Different Fonts On Instagram?
Using our Instagram caption font formatting tool is SO easy, it’ll become a natural part of your caption creation in no time.
Here’s how to quickly get different fonts on Instagram:
1. Log in to Tailwind for Instagram on your desktop
2. Upload your post photo, OR select an existing photo you want to edit!
3. Begin typing your caption
4. You’ll see the different fonts for Instagram available in a little pop-up (pictured above). Just select the option you want to use! Here are the available options:
- Times New Roman
You can also combine some styles together, such as Bold and Italic, Bold and Cursive, and even Bold, Italic and Times New Roman!
You’re not limited to one style for your entire caption, either! You can use any style in any part of your caption except Hashtags. Just click the different fonts you’d like to use as you’re typing!
See? We told you it was the easiest way to change fonts on Instagram!
Excited to get into the Tailwind dashboard and start using our Caption Formatting Tool yourself? We don’t blame you! Here’s a quick recap of the main points of this article if you’ve been skimming up until this point!
- Format your caption fonts using bold text on the first line of your caption with an eye-grabbing question or statement.
- Bold select keywords throughout your copy to help skimmers get the gist quickly engage!
- Format ultra-important details like dates, times, and cost.
- Tailwind’s exclusive font formatting tool currently supports Cursive, Bold, Italic, and Times New Roman. Mix and match for eye-catching results!
- Strategically formatting your caption font can help increase engagement and sales.
What are you waiting for? Get in there and start formatting! And if you’ve never used Tailwind for Instagram before, click the box below for a free 30-post trial – no credit card required! 💳
Start a Free Trial of Tailwind for Instagram!
- Schedule photos and videos directly to your Instagram feed with Auto Post.
- Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
- Automatically hide your post’s hashtags in the first comment to keep your caption clean & clutter-free.
- Make your posts more discoverable with user tagging & location tagging.
- Analyze what's working across every post and profile with smart analytics.
Kristen Dahlin is a Content Marketer at Tailwind — a Pinterest and Instagram scheduler and analytics platform. A recent graduate of OU, Kristen lived several different lives as a hotel manager, wedding planner and actress before discovering her love of content writing. When she’s not finding new ways to work finger guns into a conversation, she’s living in rural Guthrie Oklahoma with her husband Kyle, daughter Sophie, terrier Kerouac and a very temperamental flower garden.