This Is The EASIEST Way to Change Instagram Fonts!


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Do you feel like your Instagram captions lack a little something these days? ๐Ÿค”Wish there was a way to quickly grab your reader’s attention OR help them skim your caption copy for the main points? Great news – there is! The secret? Changing your Instagram fonts!

Let’s take a look at how some of our favorite Instagrammers are making the most of font formatting in their captions – and how you can put them to work for you as well!

How to Change Fonts on Instagram For More Engagement and Sales

Besides being totally cool, different Instagram text fonts serve a purpose in your Instagram strategy. In fact, when you couple font styles with caption formatting and line breaks, you create ultra-readable captions that boost engagement and help make your CTAs even more effective

Want to see how? Letโ€™s take a look:

Highlight Main Points with Instagram Fonts to Stop Skimmers Mid-Scroll 

When youโ€™re trying to catch attention from the Instagram feed, you might have some hefty competition. When users are scrolling mindlessly through Instagram, they have less inclination to stop and click on every caption to read it. After all, they know thereโ€™s another post coming up next!

In other words, you have to stop that thumb from swiping up mid-scroll by grabbing attention in just a few seconds or less! 

User @mollymarshallmarketing did this perfectly with the use of bold font at the very beginning of her post. Take a look below.

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๐——๐—ผ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ฟ๐˜‚๐—ฒ?โฃ โฃ Social media is 24/7 and you have a responsibility to your customers and supporters to be mostly available.โฃ โฃ I'm not 100% sure how I feel about this statement. I used to thing that being a good leader meant being very available to your audience… but in the last year or two, I've been exploring the idea of ๐—ฏ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฎ๐—ฟ๐—ถ๐—ฒ๐˜€ in all areas of my life. What do YOU think?โฃ .โฃ .โฃ .โฃ SIDENOTE… @tailwindapp now allows you to format your Instagram captions with fun things like ๐—ฏ๐—ผ๐—น๐—ฑ and ๐˜ช๐˜ต๐˜ข๐˜ญ๐˜ช๐˜ค๐˜ด. How amazing is that?! You can start your free trial of Tailwind at mollymarshallmarketing.com/tailwind (affiliate link)โฃ .โฃ .โฃ .โฃ โฃ #doitforthegram #lovelysquares #photosinbetween #oneofthebunch#theeverydayproject #postitfortheaesthetic#darlingmovement #flashesofdelight#pursuepretty #thehappynow#instagramsuccess #instagramtips#instagram101 #instagramstrategy#marketingtips #businesstips#marketingstrategy #socialmediatips#socialmediastrategy #smallbusiness#fempreneur #womeninbusiness#creativebusiness #beingboss#creativeentrepreneur

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A question for readers is presented in bold before diving into the rest of the comment – a trick that grabs focus and makes users ponder the answer to the question before they even click โ€œread moreโ€. 

And, another context clue is hidden in the third paragraph, to clue readers in on the topic: boundaries. 

The reason this works? Molly has placed a powerful call-to-action in eye-catching font exactly where itโ€™ll appear in the feed (only about 35 characters appear before someone has to click read more.). 

Then, sheโ€™s included a topic keyword in her long-from caption to snag interest again. This power move piques curiosity and encourages readers to go back to the beginning, read it all, and weigh in! 

Make This Bold Strategy Work For You ๐Ÿ˜:

Bold the first line of your caption with an eye-grabbing question or statement. Then bold select keywords throughout your copy to help skimmers get the gist quickly and decide to engage!

Amp Up Your Events By Highlighting Must-Know Information

Anxious to get attendees in the door of your latest event or promotion? Try bolding the most relevant information so it jumps out at casual browsers.

For example, @sewrendipity created a quick overview of her event with the text on her image, and then bolding dates and locations of the workshop!

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Really exciting news to share with you all! I have been talking about my hand-made trainers for a while now. I made mine back in May and completely fell in love with the process. โฃ So I've reached out to @sneakerkit to see if I can organise some workshops myself. โฃ ๐—ง๐—›๐—œ๐—ฆ ๐—œ๐—ฆ ๐—›๐—”๐—ฃ๐—ฃ๐—˜๐—ก๐—œ๐—ก๐—š, ๐—ฃ๐—˜๐—ข๐—ฃ๐—Ÿ๐—˜!โฃ Two dates now available to book:โฃ ๐Ÿฎ๐Ÿด๐˜๐—ต ๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—ถ๐—ป ๐—›๐—ฎ๐—บ๐—ฝ๐˜€๐—ต๐—ถ๐—ฟ๐—ฒ @๐—ท๐—ผ๐˜†๐˜๐—ผ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ถ๐—ป ๐—›๐—ฎ๐—บ๐—ฝ๐˜€๐—ต๐—ถ๐—ฟ๐—ฒโฃ ๐Ÿญ9๐˜๐—ต ๐—ข๐—ฐ๐˜๐—ผ๐—ฏ๐—ฒ๐—ฟ @๐˜ƒ๐—ถ๐—น๐—น๐—ฎ๐—ด๐—ฒ๐—ต๐—ฎ๐—ฏ๐—ฒ๐—ฟ๐—ฑ๐—ฎ๐˜€๐—ต๐—ฒ๐—ฟ๐˜† ๐—ถ๐—ป ๐—Ÿ๐—ผ๐—ป๐—ฑ๐—ผ๐—ปโฃ Direct booking links in profile!โฃ All tools, materials and equipment provided. Open for complete beginners, no sewing experience required and no sewing machines involved. Vegan options available, sizes UK 4-13.โฃ Happy to answer any questions on IG and email.โฃ Hope to see you then!โฃ โฃ #makeyourownshoes #maketrainers #sewingclass #sewing #londonsews #diystyle #isew #diystyle #diyshoes #sneakerkit #makeyourownsneakers #handmadesneakers #handsewn #customshoes #sewingcommunity #sewinglove #iwearwhatisew #sewcialist #sewista

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Even though thereโ€™s a ton of information packed into this caption about the event, that doesnโ€™t guarantee that users will always stop scrolling to take the time to read it. 

However, by bolding the who, when and whereโ€™s, your readers are more likely to check their mental calendars and figure out if they can attend the event. If they can, theyโ€™ve already achieved that โ€œmental buy-inโ€ theyโ€™ll need to keep reading and sign up! 

If they canโ€™t, youโ€™ll save yourself that disappointment that could damage your follower relationship by making them jump through hoops only to find out they canโ€™t attend the event. 

Make This Bold Strategy Work For You ๐Ÿ˜:

Go through your caption and bold ultra-important details, like dates, times and cost if applicable! This removes potential barriers to entry (or confirms them!) early on for your followers, which keeps your relationship positive.

Ideas for Using Different Fonts in Your Instagram Captions

Need some additional inspo on how to use different fonts in your captions? Here are our very favorite uses:

  • Bold keywords and phrases that trigger strong reactions from followers (example: Flash Sale!)
  • Use cursive text to make short captions pretty! 
  • Highlight your CTA in different fonts to help it stand out in your caption (example: Download Now! Ask Me Anything! Get Your Tickets Now!)

Bold Categories to help your followers skim for items theyโ€™re looking for (example: bolding Top, Bottoms, Shoes like @sewrendipity did below!)

Before now, using different fonts for Instagram was kind of a headache. ๐Ÿค• Any time you longed to format Instagram copy with bolds, italics or that awesome fancy cursive, youโ€™d have to use copy and paste fonts from web browser generators. 

While these font generators arenโ€™t hard to use, itโ€™s just one more step to include in your Instagram planning…and who needs ANOTHER step?

Hint: Not you, thatโ€™s who!

Thatโ€™s why weโ€™re so excited to introduce Tailwindโ€™s newest feature – built-in caption font formatting! ๐Ÿคฉ

With our latest feature, you can quickly customize your Instagram caption fonts – as  Itโ€™s officially the easiest way to change Instagram fonts, and isnโ€™t available anywhere else!

Letโ€™s take a look at how it works, and all the ways you can use it to boost engagement and support your sales efforts! 

How Do You Get Different Fonts On Instagram? 

Using our Instagram caption font formatting tool is SO easy, itโ€™ll become a natural part of your caption creation in no time. 

Hereโ€™s how to quickly get different fonts on Instagram:

1. Log in to Tailwind for Instagram on your desktop 

2. Upload your post photo, OR select an existing photo you want to edit!

3. Begin typing your caption

4. Youโ€™ll see the different fonts for Instagram available in a little pop-up (pictured above). Just select the option you want to use! Here are the available options:

  • Times New Roman
  • Cursive
  • Bold
  • Italic

You can also combine some styles together, such as Bold and Italic, Bold and Cursive, and even Bold, Italic and Times New Roman!

Youโ€™re not limited to one style for your entire caption, either! You can use any style in any part of your caption except Hashtags. Just click the different fonts youโ€™d like to use as youโ€™re typing!

See? We told you it was the easiest way to change fonts on Instagram! 

Main Takeaways

Excited to get into the Tailwind dashboard and start using our Caption Formatting Tool yourself? We donโ€™t blame you! Hereโ€™s a quick recap of the main points of this article if youโ€™ve been skimming up until this point!

  • Format your caption fonts using bold text on the first line of your caption with an eye-grabbing question or statement.
  • Bold select keywords throughout your copy to help skimmers get the gist quickly engage!
  • Format ultra-important details like dates, times, and cost.
  • Tailwind’s exclusive font formatting tool currently supports Cursive, Bold, Italic, and Times New Roman. Mix and match for eye-catching results!
  • Strategically formatting your caption font can help increase engagement and sales.

What are you waiting for? Get in there and start formatting! And if youโ€™ve never used Tailwind for Instagram before, click the box below for a free 30-post trial – no credit card required! ๐Ÿ’ณ

Start a Free Trial of Tailwind for Instagram!

Sign up with Instagram

Kristen Dahlin is a Content Marketer at Tailwind — a Pinterest and Instagram scheduler and analytics platform. A recent graduate of OU with a degree in Entrepreneurship and Venture Management, Kristen is living in rural Oklahoma with her husband Kyle, daughter Sophie, terrier Kerouac, and a very temperamental flower garden.

6 thoughts on “This Is The EASIEST Way to Change Instagram Fonts!

  1. Wanted to add that I have a android/Huawei phone that’s 1.5 years old, and it does not support the different fonts – meaning the text shows up as boxes with an X in. Just something to keep in mind before formatting all the important information, as it means a % of your audience will not be able to read it ๐Ÿ˜Š

    1. Hi Anne!

      That’s a REALLY good insight, thanks for letting us know! Sounds like we could create an FAQ to clue users in on this! -Kristen

  2. Ok Tailwind, you just keep upping your game! I’ve just started using different fonts for IG and FB using a third party site, copying and pasting, and I love it! And now I can do this FROM TW? It’s those little things that you do that make my social media game a little easier…in so many ways.

    1. Hi Brittany!

      Awww, I’m so happy to hear that this feature is so exciting to you! We hope it saves you a little more time and helps up your social media game. Thanks for sharing your thoughts! -Kristen

  3. I tried this on one post. I was able to create the post and format the text Bold in Tailwind but when it uploaded to IG it was just regular font, no bold. What could have gone wrong?

    I am using the free version since I am still testing various platforms to see what works best for me. This feature would be a plus.

    1. Hi Dani,

      Hmmm… that’s strange! Can you contact Customer Success so they can look into this more and figure out what the cause might be? We’d love to know more! -Kristen

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