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Now that you’re intimate with your own viral content, it’s time to broaden the scope and figure out what’s trending across your industry and what to pin. By tracking competitors you can:
- See what boards are most popular with competitors fans,
- Check out competitors top pins by repins, likes and comments, and
- View pages on competitors’ websites from which the top pins originated
Competition on the Board
From the Profile Growth tab under Competitors, you can spy on what boards are most successful by repins, likes, and comments. Click on any board name and see what makes your comeptitors boards (not-so) special for yourself.
Brand Mention Competition
Just like from your own Brand Mention tab, the Competitor Brand Mentions tab allows you to view repins, likes and comments on your competitors’ most viral pins helping you to figure out what to pin. Curious to see their most popular pin? Just click on “See pin” to view it on Pinterest, or click on the link to see the original page!
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.