One of the most important things you can do in social media is foster strong connections with those who love your brand the most. They’re the people who vocally celebrate your successes, refer business your way, purchase your products, and defend your brand in the face of criticism. Your Fans & Influencers tab will help you identify and reach out to those Pinterest fans who love you the most.
Most Influential Followers
Find the big voices from your Pinterest fans that can help you reach masses of dedicated followers, sprout new relationships, and build brand awareness organically with those already primed and interested in your message.
Top Brand Pinners
Your Top Brand Pinners list will show you who has been pinning from your site the most.
You’ll also see which pinners are already following you (hooray!), and which ones are new Pinterest fans ripe to engage and turn into your newest followers!
Show Gratitude to Your Biggest Supporters
Top Brand Advocates are your biggest supporters. They are your most influential followers who also happen to be pinning a lot about your brand.
Easily connect with each of your Top Brand Advocates via Pinterest, Twitter, Facebook, or even their personal website to thank them for having your back.
Top Money Makers
Once you integrate your Google Analytics the Fans & Influencers tab will allow you to see the Pinterest fans who make you money and just how much they’ve helped you make.
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.