Schedule and Post Directly to Instagram with Tailwind3 min read

Clock, Pencils, and Plant Flatlay with Text New! Schedule & Post Directly to InstagramImagine being able to schedule out a week or a month’s worth of Instagram content for yourself or your clients that would post automatically without you needing to post it. No need to check your phone for notifications. No missing ideal times. No interrupting your vacation or weekend…

Well, you’re in luck! On January 30, 2018, Instagram announced on their blog that it would allow scheduling directly to the platform for Instagrammers using a partner-approved Instagram scheduler (like Tailwind).

It’s here! Auto Post to Instagram with Tailwind – an approved partner tool.

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For years, marketers have been asking, wishing, begging, and sometimes resorting to unapproved schedulers (and sometimes losing their accounts in the process) to allow them to schedule posts directly to Instagram. And it’s finally a reality.

The Old Way We Scheduled and Posted to Instagram

Instagrammers have long counted on Tailwind’s SmartSchedule to choose the best time to post, and then send a text notification to their mobile devices to remind them to click, paste the caption, and post. While this is great for reminding us to be ready to respond quickly to engagement, some find the process a bit more manual than is convenient for today’s busy marketers.

Auto Post to Instagram with Tailwind

This announcement from Instagram opens the way for more efficient, hands-off planning and publishing of your Instagram marketing content. Set it up, let us post for you, and

You’ll Need an Instagram Business Account

If you were on the fence about making the change to a business account, and the improved analytics hadn’t convinced you – this will. True scheduling and posting to Instagram will only be available to business account holders. Convert your account now.

True Scheduling of Instagram Images Only – For Now

Some of the things not yet supported in direct scheduling and posting to Instagram include posting videos, using filters, and adding location data, shopping tags, multi-image posts, among other things. Even with some limitations, this is a huge change for Instagram marketers – and many of the features not (yet?) supported are most often used with in-the-moment posts.

Your Images on Instagram

Instagram is giving us quite a range! Keep them to a 4:5 to a 1.91:1 aspect ratio. So, if you’re posting square images, keep that up! The 4:5 ration looks like it’s about the same as a photo from your camera roll, but it’s just enough different that it won’t work. Make sure to crop before you schedule!

Instagram Image Ratios for Direct Scheduling

Make sure your images are fairly high-resolution, too – at least 150×150 to avoid distortion.

Scheduling and Posting Directly to Instagram with Tailwind – Now Available!

Instagram is making this new capability available only through partner tools like Tailwind. Native scheduling from the Instagram app is not available.

 Start a Free Trial of Tailwind for Instagram!

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Clock, Pencils, and Plant Flatlay with Text New! Schedule & Post Directly to Instagram

Marketers are thrilled at the news that we'll be able to schedule and post directly to Instagram - no device notifications needed! Get the scoop.  #instagrammarketing #instagrammarketingtips  #instagramstrategy #marketingstrategy

About Alisa Meredith

Alisa Meredith is the Content Marketing Manager at Tailwind. She is slightly obsessed with Pinterest, dogs, cats, and the beach near her home in Wilmington, North Carolina.

15 thoughts on “Schedule and Post Directly to Instagram with Tailwind3 min read

  1. February 1, 2018 at 1:10 pm

    Do you have an estimated time frame for when it will be available? I did the free trial and really liked it, but missed my posting time to often to justify the expense. This changes everything for me!

    1. Alisa Meredith
      February 1, 2018 at 1:21 pm

      Soon! I understand – it is so easy to miss notifications when you’re busy. This is a game changer for sure.

  2. February 1, 2018 at 1:18 pm

    When you change your Instagram account from a personal account to a business account, do you lose all your current pictures and followers?

    1. Alisa Meredith
      February 1, 2018 at 1:22 pm

      Hi Christie. Nope, you don’t lose anything!

  3. February 1, 2018 at 1:27 pm

    This is great! Does this bring back the debate on whether to post hashtags in the post or in the comments? I got into the habit of placing them in my scheduled post, then copy and pasting them into the first comment when I posted the image. How do you recommend adding the tags?

    1. Alisa Meredith
      February 1, 2018 at 1:36 pm

      I’m excited about it, too! Performance wise, it doesn’t seem to make any difference where you put your hashtags – it’s still a matter of personal preference. Any published limitations are due to the beta status of this new capability. Personally, I like to add them into the caption, but formatted. We had a friendly debate about this which you can check out here if you like. Thanks for stopping by!

  4. February 1, 2018 at 1:36 pm

    So excited! Do you mean 1500×1500 pixels in size? 150×150 is quite small.

    1. Alisa Meredith
      February 1, 2018 at 2:15 pm

      Me too, Jessica!! 150×150 is the minimum you can upload. It really is a bit smaller than would be ideal.

  5. Glenda
    February 1, 2018 at 2:23 pm

    Timeframe makes a difference to me. I prefer Tailwind over the competition but the time-to-market is the critical issue here. Weeks or months?

    1. Alisa Meredith
      February 2, 2018 at 9:47 am

      Soon, very soon. Definitely not months, Glenda!

  6. February 1, 2018 at 3:06 pm

    I have an Instagram account but don’t use it because it was hacked at the very beginning and I do NOT know what to do about it. I have a ton of people I am following that I did NOT add.I can not seem to be able to find a way to contact Instagram to get all these “follows” from my account. What do you recommend I do? I did change my password as soon as I noticed a large number of people that are under following. 7,275 following 🙁

    Thank you.

    1. Alisa Meredith
      February 2, 2018 at 10:00 am

      That sounds frustrating! I don’t know of any way to bulk unfollow, sorry.

  7. February 2, 2018 at 7:53 am

    Will this feature work from a laptop? Or do you have to do all the scheduling from a phone?

    1. Alisa Meredith
      February 2, 2018 at 9:30 am

      It will work from desktop, Charlotte!