Find, Save, and Organize the Best Hashtags For Instagram


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Find, Save, and Organize the Best Hashtags For Instagram

Looking for the best hashtags to use in your Instagram posts? Wish there was an easier way to find, save, and organize hashtags that matter most to your business?

Of course you do, and today we’re bringing a simple solution to you!

At Tailwind, we’re committed to making your social life as easy and productive as possible. You told us what a pain it is to search, save, and share the best hashtags on Instagram.

You also told us how important it is to use those hashtags consistently without wasting a ton of time.

That’s why we’re excited to announce 2 new Instagram hashtag features in the web app, iPhone app, and browser extension!

  1. Typeahead hashtags
  2. Contextual hashtag suggestions

Wondering how each one can help grow your following on Instagram?

Below is a break down of 4 simple ways you can find, save and organize your hashtags, along with easy tips to get those features into your daily workflow.

Want to 2.5x your Instagram likes & comments? Perfect your hashtag strategy with this free guide. Get it now!

Here’s The Feature Highlights:

  • As soon as you type your first letter after the # symbol, typeahead will offer your perfect hashtag suggestions.
  • More than that, typeahead shares similar contextual hashtags, exposing additional opportunities. PLUS, each hashtag is color-coded based on popularity to make choosing your best hashtags a piece of cake!

And now for the best part, using these two features with the ideas below will give you the competitive advantage! Pretty awesome, right?!

Start a Free Trial of Tailwind for Instagram!

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Why Use Hashtags on Instagram

Before we dive into how to best use hashtags on Instagram, here’s a few stats that stress the importance of an Instagram hashtag strategy.

  • Posts with at least one hashtag average 12.6% more engagement.
  • In a study by TrackMaven, posts with 9 to 12 hashtags received more engagement than posts with any other number of hashtags.
  • In a study of 100 top brands, the brands’ Instagram captions averaged 2.5 hashtags per post.

So what does that have to do with your use of hashtags on Instagram? A lot! While there’s much confusion around how many hashtags to use, which hashtags to use, and how to find them…

… The one thing everyone can agree on is that hashtags will increase your Instagram engagement.

In fact, our friends at Agorapulse ran their own test in the Social Media Lab. They found that Instagram posts with at least one hashtag got 70% more likes and 392% more comments than those without hashtags.

That speaks volumes to their effectiveness when used right. And that’s what we’re here to help you with today!

1. Find the Best Instagram Hashtags

Your first step is research. We know that for every great hashtag strategy, planning is at the heart of its success.

Here’s two elements you must include in your research.

– Market Research

Market research will involve identifying the terms that your audience or industry peers are using in their Instagram posts.

To do this, log into Instagram, go to search, and type in your first “seed” hashtag. These hashtags are the keywords (actual terms) your audience would use to search for your solution.

They become your starting point and create a foundation around your Instagram hashtag strategy.

The easiest way to do this is to create 5 hashtag lists around the topics you’re known for.

For example, if you’re a dog groomer, you might start with:

  • #Doggroomer
  • #Groomer
  • #Dogsalon
  • #Petgroomer
  • #Petstylist

What you’re looking for are hashtags that:

  • Provide a relevant resource of content your audience is actively engaging with
  • Serve up a stream of inspiration that you can use and model in your own posts
  • Give you an understanding into what type of content your audience is liking, commenting on, and regramming
  • Will help you land in the “Top Posts” section of that search

The downside to this method is the amount of time it takes to research. An easier solution is to use Tailwinds Typeahead Hashtags to quickly identify hashtags best suited for your industry or topic.

Upload your image or video and type the # symbol, then add your first letter like this: #r. This will bring up a series of results:

  • Recently used hashtags
  • Suggested hashtags
  • Search results

This means that for every seed hashtag you type, additional smart suggestions will appear.

You can save hours of research and quickly add these hashtags to a saved list so you can add them to your posts with ease.

Within Tailwind, you’ll find:

  • Intelligent hashtag recommendations unique to every post (color coded so you can easily identify your best hashtags)
  • New hashtags in seconds right before scheduling (use Typeahead to see all relevant hashtags)
  • An easy way to save top-performing hashtag lists so you can add fresh tags on-the-fly (add to your Saved Hashtag list so you never have to hunt for them again)

– Competitor Research

You can also focus exclusively on your competitors to see what hashtags they’re using. Come up with new terms or commonalities that will appeal to your target audience.

The key is to identify high-visibility and high-performing hashtags that can help increase your reach.

Hop over to Instagram, type in the name of your top competitor and review their posts. How many buckets of 30 Instagram hashtags are they using?

Is there a variety and does that mix make sense for your business? Copy and paste those hashtags into your own topic bucket and then drop those into your Tailwind account as a “Saved Hashtag List.”

2. Use a Branded Hashtag to Drive Awareness

Creating a branded hashtag will not only help you establish brand awareness, but it’s also an excellent way to help you track user-generated content other people are sharing about your brand.

This is a great way for you to consolidate your content and maintain a resource where anyone clicking through on that hashtag can see anything created around your brand.

It’s important to note that branded hashtags should always be unique to your campaign and relevant to your business. A branded hashtag could be your business name, name of a product or a tagline.

Take Disney’s #ShareYourEars as one of the cuter hashtag campaign examples. Not only did Disney tap into the passion of their audience, but they also put a purpose behind it.

For every image posted with that hashtag, Disney donated $5 to the Make-a-Wish foundation.

Remember, as you create your branded hashtags, make sure they’re easy to use and memorable.

3. Switch Up Your Hashtags

Mixing up your hashtags with the exception of the branded hashtag will help you keep things diverse.

As I mentioned above, treat your hashtags like keywords so that you can reach out to as many audience members as possible.

Use unique, but relevant hashtags for different types of posts so that they appear in a variety of searches.

Sticking with the Dog Groomer example above, break down your 5 most important topics, then add 30 keywords to that Saved List.

Here’s what that might look like after you do your seed hashtag (keyword) research.

4. Organize Your Best Instagram Hashtags

Now that you’ve found and saved the most relevant hashtags to your business, it’s important to get them organized.

This will save you loads of time, whether you’re posting on-the-go or looking to increase your daily productivity.

Here’s a few ways you can get organized and keep your hashtag strategy on point.

Day One

This is a daily journaling app that lets you attach images, notes, geotag location, your hashtags, and more.

As you find your hashtags, add them to your notes for posting at a later date.

Google Drive

Google syncs across all devices making it a good solution for saving and organize your visual content.

Set up folders to consolidate your content, making it easy to come back at a later date, grab your hashtags, add them to a visual and upload to Instagram.

Tailwind

Your easiest solution is to use Tailwind’s new features:

  1. Typeahead hashtags
  2. Contextual hashtag suggestions

Stop running around from app to app and instead find your best hashtags, save them to a list, grab them on-the-go, and quickly add them to any Instagram post.

So easy you’ll wonder how you lived without it!

Final Takeaways

As you create your Instagram hashtag strategy, don’t make the mistake of getting lured into high-performing, but non-relevant hashtags.

Stick with the hashtags that your audience is searching for and using. Adding irrelevant hashtags onto your Instagram posts is spammy behavior that will annoy your audience who are likely to block that hashtag.

They also lead you to build a group of followers that have zero interest in your business, product or service.

Hashtags should be used strategically which involves putting the most valuable hashtag first. Don’t overuse your hashtags as statistics show that using the right amount of hashtags per post will significantly increase user engagement.

As you can see, choosing the right Instagram hashtags is extremely important to your marketing strategy. When used correctly, they’ll increase exposure and drive your Instagram followers to take action.

What hashtags will you use in your next post? Tell me your fave’s!

Start a Free Trial of Tailwind for Instagram!

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7 thoughts on “Find, Save, and Organize the Best Hashtags For Instagram

  1. As a knitter and yarn lover, I use #knitknitknit, #yarnlover, #knittersofinstragram, #createeveryday, #knitastherapy

    1. That’s great, Wendy. Good to know your hashtags and create consistency around them.

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