Instagram Hashtags are undoubtably one of the most effective ways to get more likes on Instagram. Hashtags help your posts get found by those who aren’t already following you, enabling you to expand your reach faster over time.
If you aren’t using hashtags today then you aren’t getting as much engagement on your posts as you could be. According to our data, 9% of Instagram marketers use no hashtags and 27% use less than 3 hashtags per post. It’s clear that marketers struggle to find the right hashtags, or as professional blogger and Instagram Influencer Jennifer Haber Fishkind put it –
“Hashtags are my achilles heel, my nemesis, the bain of my existence!”
If you struggle finding the right hashtags too, read on.
Finding The Best Instagram Hashtags Just Became Easy
With the launch of our new Instagram Hashtag Finder, Tailwind is the first Instagram scheduler that suggests the best hashtags for your posts.
Simply type a hashtag into the caption of a draft post and the Tailwind Hashtag Finder will suggest other related hashtags for you to choose from. With one click, you can add any of these suggested hashtag into your caption and the Instagram Hashtag Finder will immediately update your suggested hashtags accordingly, like magic.So cool! @TailwindApp Instagram scheduler now suggests the best hashtags for your posts as you write themClick To Tweet
Our clever color-coding system makes it possible for Instagram marketers to make quick and informed choices between different hashtags. The colors guide you towards using the “Good” and “Best” hashtags where your post is most likely to be competitive, whilst alerting you to “Niche” hashtags that don’t get much usage, and “Competitive” tags where your post may get buried.
In this extensive post on Instagram hashtag research we recommend that you use a variety of hashtags: one or two “Competitive” ones, some highly-targeted “Niche” ones (if they exist) and a fair number of “Good” and “Best” ones. Just make sure all the hashtags you use are relevant to your post.
Our handy hashtag counter even counts up how many hashtags are on your post so that you don’t accidentally exceed Instagram’s 30 tag limit. If you’re curious about how many hashtags you should be using per post, and how to brainstorm and deploy them, this Instagram hashtag strategy works for anyone
See just how intuitive Tailwind’s Instagram Hashtag Finder is in this short demo video.
To date Tailwind for Instagram members have been growing their Likes per Post five time faster than non-members. Our Smart Schedule is unique among Instagram tools, it harnesses the power of intelligent recommendations to guide you to post when your followers are most engaged. Intelligent hashtag recommendations are the next logical step. Together it’s a double-whammy that will really help our members to maximize their organic exposure.
Hashtag Shuffle Feature on the Mobile App
On the mobile app our “Hashtag Shuffle” feature gives you access to every hashtag suggestion we have and updates those suggestions as you add more hashtags, so you’ll really be spoilt for choice!
According to a study by Track Maven, accounts that use 9 hashtags per post get more than 2.5x as much engagement per post as accounts that only use only one, so get tagging!
Save Even More Time With Hashtag Lists
The fun doesn’t stop there either. Our Hashtag Lists feature is the perfect complement to Hashtag Finder. Once you’ve found the right blend of tags you can copy them into a hashtag list, save it with a distinctive name, and add those tags onto any future post with just a few clicks.
Tailwind Hashtag Lists are already saving marketers hours. Now, stale hashtag lists can be refreshed with new tags in moments. Just add an existing hashtag list to your caption and explore the recommendations automatically generated by Hashtag Finder!
With more features being added all the time, Tailwind for Instagram is fast becoming an indispensable tool for marketers who want to grow their Instagram presence.
* As an official Instagram Partner, we focus on building a product that promotes strategies proven to impact long-term success. We comply with Instagram’s Terms of Service to keep your accounts and your personal information safe.
David is Tailwind’s Director of Marketing and Growth. He is a former journalist who wrote for The Times and The Financial Times, a marketing agency co-founder, founder of Confluence digital marketing conference, father of two, and early morning writer. He grew up on The Isle of Wight in England and lives in Oklahoma City.