How and Why to Post from Instagram to Pinterest3 min read


With all the work you put into Instagram – creating beautiful images with inspiring captions and useful hashtags, wouldn’t it be nice if you could suddenly double the impact of that work on your marketing?

What if every Instagram post could also draw in new, engaged followers on Pinterest, getting your content in front of more Pinners, AND bring in new Instagram followers in the process?

Sounds a little too good to be true, but with Tailwind for Instagram, you can do all of this while you schedule your posts – it just takes ONE little click.

Want to 2.5x your Instagram likes & comments? Perfect your hashtag strategy with this free guide. Get it now!

Why Auto Post from Instagram to Pinterest?

There are over 200 million People on Pinterest every month – each one of them actively looking for what to do, try, or buy next. 

Pinterest loves content creators who consistently add fresh, actionable, and inspiring content to their platform. They recommend these creators as someone to follow, and help surface their content to new followers.

Truth is though, consistently creating Pinterest-worthy content is tough for a lot of us. Writing a blog post, a how to, or crafting a new recipe takes time – something always in short supply!

But you’re likely already creating Instagram images all the time! Because Pinners love inspiring content, easily-digestible tips, and inspiring quotes, you’ll find that many of your Instagram posts are perfect for Pinterest, too.

Now that we can claim our Instagram (and Etsy and YouTube) accounts on Pinterest, the incentive to post your Instagram images to Pinterest just increased tremendously! Content Pinned from your claimed Instagram account is attributed to you as the creator, and shows you profile photo and a prominent “Follow” button on each Pin.Save your Instagram posts to Pinterest!

How do you decide which Instagram posts should go to Pinterest? If you have a beautiful image with a useful or inspiring text overlay or description, go for it! The more quality content you can share on Pinterest, the better your engagement and reach will become.

Screenshot of Instagram Marketing Pinterest Board
Try sprinkling in some relevant Instagram images on Pinterest to grow your reach and get more engaged followers!

Do remember though, that Instagram posts aren’t linkable, so to share something from Instagram to Pinterest with the aim of getting them to find something your site (such as a blog post or product listing) isn’t ideal.  Instead, share a Pinterest-specific image for your blog post which links right to the post.

Instagram is perfect for building personal connections with your followers. On Instagram, they want to see your company BBQ photos or your office dog hanging out on the couch – but they don’t want to see that on Pinterest. Only post from Instagram to Pinterest when you know it will be engaging to the audience on that platform. Likewise, a short-term sale is great subject matter for Instagram, but not for Pinterest, where Pins live forever.

How to Auto Post from Instagram to Pinterest

Tailwind makes this so easy! When scheduling an Instagram post, just click the “Amplify with Pinterest” box, choose a relevant Board (or choose a default board and never have to take that step again), and go!

gif of how to auto post to Pinterest from Instagram using Tailwind

What about all those wonderful Instagram images you may have posted in the past? Is it too late to put them to work on Pinterest ? No way! Just go to Tailwind on your Pinterest account, head over to Publisher > Pin from Instagram, and use the Tailwind button to schedule it to Pinterest!

Pin from Instagram screen in Tailwind

To get started, you need a Tailwind for Instagram account and a Tailwind for Pinterest account. Try a free trial of Tailwind for Instagram – no credit card required.

Auto Post from Instagram to Pinterest – In Conclusion:

Your consistency on Instagram can easily translate to you becoming a prolific content creator on Pinterest – something Pinterest loves and rewards with marketing success!

📌 Pin me:

Alisa Meredith is the Content Marketing Manager at Tailwind. Pinterest marketing speaker and teacher (Social Media Marketing World, Agents of Change, etc.), other obsessions include her dogs, cats, and Wrightsville Beach near her home in Wilmington, North Carolina.

What if your Instagram posts could also draw in new, engaged followers on Pinterest, getting your content in front of more Pinners, AND bring in new Instagram followers in the process? Good news - now they can! Learn how to easily amplify your Instagram posts on Pinterest in just one click. #instagrammarketing 
#instagrammarketingtips #instagramstrategy #pinterestmarketing #pinterestmarketingtips #pintereststrategy #marketingstrategy

4 thoughts on “How and Why to Post from Instagram to Pinterest3 min read

  1. Great article! I was wondering how to take advantage of this new feature and you really spelled it out. Thank you!

    Can you clarify one thing? I probably need another cup of coffee, but I couldn’t understand this: “Instagram posts aren’t linkable, so to share something from Instagram to Pinterest with the aim of getting them to find something your site (such as a blog post or product listing) isn’t ideal. Instead, share a Pinterest-specific image for your blog post which links right to the post.”

    Can you explain where, specifically, to “share a Pinterest-specific image” which links right to the post even though Instagram posts aren’t linkable? Thanks for all you do.

    1. I’m so glad this was helpful to you, Eliza. You know, I struggled with how to clarify that. I guess I didn’t quite do it! Sorry.

      OK, so an Instagram post isn’t linkable, so if you’re sharing an image that’s all about a new blog post, it doesn’t really make a lot of sense to save that image to Pinterest because it links back to that Instagram post. Now people who might really want to read that blog post aren’t going to be able to find it and will be frustrated.

      Any blog post is worth a Pinnable image that links people right back to that blog post. Save the Instagram posts you Pin for those that don’t require people to then go looking for a link. Does that help?

  2. Hi Alisa, I love this article and I love the idea of doing this, but can you confirm that the size of Instagram (square) posts are recommended for Pinterest engagement?

    1. Hello there, Jeanette! The recommended ratio is a bit taller, that’s true. But I would say it’s definitely worth a try. Depending on the content, it may well be very engaging even if it’s a tiny bit shorter than most.

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