This is a guest post from Beck Beach of MomBeach.com.
Are you trying to grow your Shopify store and find it hard to keep up with the ever-increasing prices of ads? Then, I have a great solution for you – Pinterest. Coming to understand the benefits of Pinterest for business and how to tap into those for the good of my Shopify store, I have saved so much money on ads and increased my profits by 40%.
I chose Shopify because it’s a fast and easy way to sell drop-shipped goods. In learning to promote my Shopify store, all of the courses that I took said to use Facebook ads to bring in traffic, but that was getting expensive. This is where Pinterest came in – and I’m going to share with you how it can turn your Shopify store around using Pinterest, too!
My Introduction to Pinterest: My Free Wedding Planner
It was the Summer of 2015 when I first discovered Pinterest when my future sister-in-law told me how useful it is for wedding planning. I was getting married to a wonderful man and was extremely excited to have a DIY dream wedding. 🙂
Pinterest is filled with gorgeous wedding decorations and dresses so I quickly made a board called “Dream Wedding.” The theme I was going for was all sunflowers and butterflies – from the creation of the food to the flowers – and Pinterest had it all.
When I came across a stunning dress that was designed by Disney (an Ariel-inspired mermaid gown) I foamed at the mouth like a rabid dog (a cute cartoon one!)! I immediately planned to visit the merchant, Alfred Angelo, to schedule a fitting. I found my dress on Pinterest.
Using Pinterest as a consumer was an enjoyable (if expensive!) experience, but I hadn’t yet made the connection to its potential for my business.
Why Use Pinterest for a Shopify Store?
People – including me – purchase on Pinterest. I found almost everything for my wedding on Pinterest. It was like an online shopping bazaar – and I enjoyed every minute of it.
According to Sprout Social, people who use Pinterest are more likely to purchase items that they see advertised to them. Referring to Pinterest’s statement that 93% of Pinners make purchases because of what they see on the platform, they said,
“With 200 million monthly users, 93% is a lot of people who want to purchase something. It makes a good business case for advertising on Pinterest.” – Sprout Social
After seeing a Promoted Pin, 50% of people have made a purchase so using Pinterest for business is a smart choice. Facebook, on the other hand, reports that 26% of people make a purchase after seeing an ad. Each month, I spent more than $1,000 to run ads on Facebook for my Shopify store, but wasn’t seeing the return I would like. There was too much competition for my drop-shipped products.
Hmmm, that certainly makes Pinterest worth another look!
Giving Pinterest a Shot for My Shopify Store
With the aim of paying off the small debt I incurred from my wild Pinterest spending, I decided to get serious about using it to market my Shopify store. Hey, if Pinterest caused me to spend a crazy amount of money then shouldn’t it help me MAKE a crazy amount of money? Shouldn’t it help me grow my Shopify store? I think a million times “Yes”!
The first step was to convert my Pinterest account to a business account. I wanted those analytics – and it’s also required by Pinterest terms of service if you’re going to promote your Business on Pinterest.
Then I set up Rich Pins on my account so that my Pins would get more exposure in search. I also learned that Pinterest and Shopify had partnered up and you could now implement Buyable Pins. People could buy your products directly off of Pinterest. So cool!
Because of Pinterest and Shopify’s partnership, this meant that Buyable Pins were also enabled. I started running ads. As predicted, I began hearing more of the “cha-ching” sound from my Shopify iPhone app.
I started using Tailwind too, an app for Pinterest that lets you automatically schedule Pins. This helped quite a lot because I had been manually pinning and I could not save Pins during peak Pinterest hours due to my job.
It was thrilling to see the influx of new customers that Pinterest and Tailwind were bringing to my humble store, but that was going to slow soon.
Pinterest Changes the Game – and Other Challenges to My Shopify Store
Much to my dismay, Pinterest changed Buyable Pins to Product Pins. Now, rather than enabling a sale right ON Pinterest with Buyable Pins, Product Pins send Pinners to buy from your store’s checkout page. Would I still get the sales I needed?
Sadly, my sales DID decrease. And now, along with losing Buyable Pins there came an influx of drop-shipping businesses advertising on Pinterest. I guess the word got out to some degree that Pinterest for business was a viable option.
It’s Ok, Pinterest! I Got This. How I Started Growing My Shopify Store with Pinterest – AGAIN
This slowdown decreased when I began designing my own Pins instead of using just product images to advertise. I stuck with Pinterest’s recommended 2:3 ratio using 600 x 900 pixels:
My Pins now stood out on a user’s feed among a sea of plain-Jane product images from my competitors. Pinterest also enabled users to search for Product Pins so they can see what is for sale and filter out everything that’s not. Hooray!
I suppose that Product Pins are alright after all because then a customer is more likely to view and purchase your other items too. In the Shopify dashboard under Analytics, it tells you the online store sessions by social source. I had more sessions from Pinterest than any other social site!
Nichescraper allowed me to find “winning products” to feature on advertisements and drive customers to my store. I used Nichescraper by searching for my competitors to see what their best-selling products were and then seeing if they had a Pinterest or Facebook page.
What products were appearing in their ads? I could find that product, import it to my own store and run an ad. The competitor would not pay to run an ad that wasn’t doing well, right? I would make my ad better, of course, by using a designed Pin that attracted the eye and a keyword-rich description.
Shopify and Pinterest – A Match Made in Marketer Heaven
Every day, more and more people are finding out the benefits of using Pinterest for their business. It is an excellent choice for a Shopify store because Pinterest attracts more buyers and has made it easy to get started with Rich Pins and Product Pins.
It is certainly worth it to check out Pinterest in order to boost your own Shopify store’s growth. Not sure? Check out my recent sales from my side hustle on Shopify:
I grew my Shopify Store with Pinterest by:
- Converting to a business Pinterest account
- Setting up Rich Pins
- Creating unique images rather than relying on stock product images
- Using Tailwind to post when my followers are active
- Using Product Pins
- Promoting my Pins
With continued use of Pinterest, I expect my profits will skyrocket so I can eventually create my own products. Pinterest can make your dreams of owning a successful Shopify store possible!
Beck Beach has more than 17 years experience as a digital marketer and UX designer for Fortune 500 companies. She operates a Shopify store and a blog, MomBeach.com, as side hustles to supplement her family’s income. Beck is married and has an adorable 3-year-old son that keeps her busy.