“There just aren’t enough hours in the day” can you relate? My guest on this week’s episode of the Oh So Pinteresting Podcast is a busy businesswoman and she reveals how she’s generating traffic from Pinterest without spending hours a day or even in a week on the platform.
Lisa Irby describes her self as a “full-time affiliate marketer, blogger, YouTuber and resident gadget girl.” One of her sites, Napturally Curly, provides information and support for people with natural hair. She’s a busy lady! Her schedule leaves her a very limited amount of time for Pinterest, only 10 minutes per week. But, even with that limited amount of time she’s seeing some great returns.
In this week’s episode:
- Lisa’s approach to Pinterest
- The longevity of a pin’s potential for traffic generation
- Why her “tip-o-graphic” got her 12 thousand pins
- Her technique for growing her Pinterest following
Here’s a peek at Lisa’s “tip-o-graphic” that got her 12K pins. Visit her site to see the full image.
Are you measuring your Pinterest success?
Pinterest is great for sharing content and discover but Lisa and I both agree that it’s the traffic to our sites that we want. The best way that I have found to measure that traffic is through Google Analytics. If you don’t have a Google Analytics account yet, no worries Google will walk you through it step by step.
In Google Analytics, you can see how Pinterest ranks in comparison to other social networks for traffic referral. To see how much traffic is coming to your site for any given time period, click Aquisition from the menu on left had side of the page, then click Social, then Network Referrals.
After clicking on Network Referrals, a screen will appear that displays the different social networks that are sending you traffic. For me, Pinterest is the top referrer.
Clicking on Pinterest or any of the other social networks will show you which blog posts or pages are getting traffic from these sites. It will include information such as visits, pageviews and average visit duration.
Clicking on the URL will show me all of the pins from Pinterest that are bringing traffic to my site. I breaks down the visits, pageviews and average visit duration for each pin. This is a GREAT way to see who has pinned your content and how much traffic that pin is bringing to your site.
Copy and paste the pin’s URL into your browser to see who is bringing you all of this great traffic. I bet you’ll find some surprising results.
Here are some more ideas for how to get traffic from Pinterest to your website.
Connect with Lisa
On Twitter @2createawebsite
A BIG Announcement
I’m so excited to that the Oh So Pinteresting Pinterest for Business Online Workshop has officially launched! It’s a live, interactive weekly series of sessions beginning October 30, 2013. This workshop is going to be limited to 10 participants and to celebrate this first workshop series, I’m offering it at $47. Click here for more details.
Thanks for stopping by and listening to the podcast. Lisa is accomplishing a lot with the time she spends on Pinterest. Do you think there’s an optimal amount of time to spend on Pinterest? How much time do you dedicate to Pinterest each week?
Leave me a voicemail
If you have questions about this episode or have a tip that could be shared with the Oh So Pinteresting community, give me a call and leave me a voicemail. Be sure to speak clearly, leave your name, your site URL and your question or comment and it could be used in an upcoming episode. Simply dial 773-669-7461 and leave me your message.
Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn