Why Should I Convert My Instagram Account to a Business Profile?
One of the benefits of a business profile is the ability to add additional contact options. Regular accounts get just one link to their website. With a business account, you can add a phone number, an email address, and even your business’s physical location. These are not mere text fields, either – they’re functional buttons! Clicking the phone number allows people to call you in the moment. The email address, when clicked, pulls up a formatted email. Clicking on the address takes you right to the map with directions – a great idea for a brick and mortar business.
With a business account you can advertise on Instagram and even easily promote a post right within the Instagram App. Just tap the Promote button on your profile and follow the prompts. It doesn’t get any easier.
Every good marketer needs actionable analytics – and a business profile on Instagram delivers! With instagram analytics, you can see who your followers are, when they’re online, and more. Of course, with Tailwind’s SmartSchedule, we never have to worry about posting at the best time – it figures it out for us.
You might be surprised (as I was) to find out who your followers are. For example, Insights showed me that my followers are split pretty evenly between male and female and the majority are 25-34 years old and live in my home town. These are the kinds of things we all need to know in order to market more effectively.
In addition to overall account performance (pictured right), you can see insights on your individual posts and stories to see how people engage with them. Learn more about what works by finding common threads in the posts that generate the most engagement. You can get even more insights with Tailwind!
Fears that reach might be restricted after switching to a business account have kept some from taking the leap, but most agree that the benefits outweigh any possible risks. After all, 25 million businesses have made the change! Oh, and rest assured that the process of changing from a personal to business account will not cause you to lose any of your followers or posts.
But perhaps most compelling of all the reasons to switch to an Instagram business account is the newest…
Scheduling and Publishing Direct to Instagram Is Only Possible With a Business Account
When Instagram announced on January 30, 2018 that they would allow approve third-party software (like Tailwind) to enable true Instagram scheduling, the world rejoiced! No more device notifications! No more missed posting or interrupting your weekend to complete your Instagram post. No more resorting to shady tools to auto post to Instagram at the risk of losing your account. Not that you would, of course!
There are just a couple of conditions. One being that you MUST have an Instagram business account. So, if the contact options and analytics didn’t seal the deal for you, I bet this did!! If you’re ready to take the plunge and prepare for true Instagram scheduling, let’s do it!
How to Create an Instagram Business Profile:
- From your existing profile in the mobile app, tap on settings. (If you don’t have a profile yet, install Instagram on your device and follow the prompts to create a personal profile).
- Choose Switch to Business Profile.
- On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.
That’s it! You are the proud owner of a shiny new Instagram business account! And now you can use Tailwind to auto publish your scheduled posts! Get a free trial now (no credit card required).
What the Pros Say About Scheduling and Auto Posting to Instagram for Their Businesses
“Perfect timing – I just walked in the door from signing a new Instagram client!” Deb Mitchell, Be Social Marketing. Many a marketing consultant can relate. Juggling posting for multiple accounts could be tricky!
“I think this is such a smart move by Instagram. This will ensure that brands can remain active on the platform, even when the profile manager is busy! As someone working full time and getting an MBA part-time, this is going to be a complete game-changer for our Instagram presence!” Melissa Megginson, Tailwind.
“Lifechanging!” Zettist. This one sums it up for me. How about you?