Do you use Pinterest group Boards in your marketing strategy? While they don’t work the same way they used to, there are still plenty of ways to use Group Boards for your business – AND there’s a new way to get many of the benefits you used to get from Group Boards.
Group, or collaborative Boards, are owned by one Pinner who has given one or more other Pinners permission to add Pins to the Board.
Group Board members can invite others to the board, though the rules set by the owner of the Board may prohibit this.
Interestingly, when you follow a Pinner, you only follow non-Group Boards and the Group Boards they own. By default, you don’t follow group Board they belong to, but you can visit their profile and follow them one by one if you’d like.
I followed this Pinner, but this doesn’t mean I follow any Group Boards she belongs to but doesn’t own.
Pinterest Group Boards were created to help Pinners collaborate with people they know. In the past, people used Group Boards to increase the distribution of their Pins, as people following any of the members of your Group Board would be more likely to see your Pins in their feed. Since that was not the intention of Group Boards, Pinterest as started limiting the distribution of Pins in Group Boards to the members of that Board only – encouraging true collaboration.
- In trip planning – invite your traveling companions to submit ideas for things to see and places to visit. Comment and “like” ideas that appeal to you.
- Party planning – share themes, games, and decor ideas and get feedback.
- House hunting – share homes, styles, decor with your real estate agent.
- Support group – going through something tough? Enjoy finding and sharing uplifting content? Start a Group Board.
- Brainstorming ANYTHING – asynchronously share ideas for a work project.
You get the idea!
When you look at Pins in a Group Board on mobile, the option to comment is front and center in a way you won’t see on Pins from non-Group Boards:
And your comments are only visible to other members of the Board.
When it comes to Pins on non-Group Boards, you can comment or upload photos, but the option is not as prominent, and any comments and photos uploaded are public.
Pinterest is adding reactions to Pins in Group Boards to make it easy to give, receive, and even SORT feedback on ideas.
Choose from a heart, clap, lightbulb, question mark or thumbs down to give your feedback in an instant!
Then click on the heart drop down (if you have it) to sort Pins in the Board by things like recency, most reactions, most comments, and custom. Way to get a quick look at how your ideas are being received!
Looks like there will also be a chat function in Group Boards coming soon as well!
If you’re in a group Board where all the members share only quality content that is relevant to the theme of the group Board (no weight loss Pins in the “How to start a blog” Board, please!), you can find content you can Save (repin) or schedule for later. You’ll always want to check the links before sharing to make sure it goes to the right place.
Want to collaborate with even more Pinners? Make it easy for people to join your Board by adding a “request to join” button!
- Go to a Group Board that you own
- Click Invite next to your profile picture
- Click the hexagonal symbol next to “Invite group members”
- Turn on Group requests
- Click Done.
When someone wants to join you’ll get an email and push notification. You can accept or decline each request.
While Pinterest has indicated that Group Boards are not meant to aid in content distribution, some Pinners find they still bring in traffic. This may be the case when the Board has a tightly-focused niche where people are interested in the content and tend to reshare to their own Boards.
Find out for yourself if your Group Boards are still working well by going to your Pin inspector and filter by Board. Not yet using Tailwind? Sign up with Pinterest.
No hard feelings if it’s just not working for you anymore! Simply click on the image of the group member on the Group Board, find your name and click the “Leave” button.
You can search Pinterest for the subjects relevant to your account and then refine the results to look at Boards only.
The only way to currently tell which of these boards are group boards is to look for a circle on the Board with multiple profile images.
Try looking at other Pinterest profiles in your industry to see which group Boards your competitors are contributing to (group Boards are easy to spot – the little profile circle will be split into sections as in the example below). You can also check out a number of Facebook groups full of people who are looking for group Board contributors.
An easier way still is to use Pingroupie.com. If I want to look for marketing Boards to join, I type in “Marketing” and scroll through the results. The “Score” (out of 100) is based on things such as repin rate, number of collaborators, follower growth, etc.
I’ll look for a board without too many collaborators, but lots of followers. Remember, you’ll still need to take a look at each to check for quality. And you’ll still want to check your Tailwind Pin Inspector after joining to make sure your Pins are doing well here.
There are also a number of blog posts with lists of group Boards. Check out some from this Pinterest search.
Look for Boards with the “Request to join” button. Those are the ones most open to new members. Some Group Boards may also have instructions for joining in the Board description.
Try Tailwind Tribes! Tribes allow you to collaborate with others in your niche. Not only will your content be shared to their followers, but you’ll save tons of time curating great content. Tribes are currently free to use, even for those without a Tailwind account.
Tribes user and owner of Life Wise Lady, Jen Monks, says:
It’s easy and convenient to choose all I want from my fellow tribe members. They, in turn, share my posts.
This tool saves you time and maximizes your reach so you can become one of the most successful women in business.Tailwind Tribes save you time and maximize your reach on Pinterest. - @lifewiselady
Get all the benefits of Pinterest group Boards with the added advantage of accountability! Tribe Owners and Admins can ensure that everyone is sharing out each others’ Pins. If someone doesn’t hold up their end of the bargain, Owners and Admins can remind them of the rules and/or kick them out.
Simply add your Pins to Tribes, and add others’ Pins to your queue and off you go! Find your first Tribe now.
Tailwind Tribes don’t replace Pinterest group Boards – they both have a place in your marketing! Each can help you find and collaborate with content creators, business partners, and more.
Are you finding success with group Boards? How are you using them in your business? Have you tried Tailwind Tribes? Let us know in the comments!
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Alisa Meredith is Pinterest Product Specialist at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.