The world rejoiced when Pinterest launched secret boards. Finally, pinners had place to pin all of those pins that they wanted to keep private.
Secret boards quickly became a sacred place for brides to keep their wedding inspirations from prying eyes and for parents to plan family vacations.
For business owners, secret boards can serve many purposes:
- Collaborating with clients (Perfect for designers)
- Collaborating with co-workers or business partners
- They’re a great place to curate helpful business related information that could bore or distract Pinterest followers. (Think tax information or business tips)
- A place to collect all of those cute cat pictures 😉
Well, the WORLD might not have “rejoiced” at the announcement of secret boards but there was definitely a grumble when people found out that they could only have 3. Currently, it’s possible to have up to 350 public boards; a measly 3 private boards just didn’t seem like enough.
The way to more “Secret” boards
Notice I said “secret“? These boards aren’t visible to your followers but they aren’t 100% private either. These are private group boards. They’ll only be visible to you and the person or people invited to them.
The image below shows a row of secret boards on a Pinterest account. Notice how there’s more than 3? As with regular group boards the secret group board will be indicated by a silhouette of people in the top right hand corner.
Example: You have used all 3 of your secret boards and you need one more to pin ideas for an upcoming website redesign you’re planning. Find a business partner or a trusted friend who hasn’t used all 3 of their secret boards ask them if they would mind creating one and share it with you. It’s good to have friends you can share secrets with, right?
To do this, your friend or business partner will need to create a new secret board by scrolling down to the bottom of their account and clicking the box that says create a secret board. A pop-up box will appear that will ask for information about the board. The only required information is a board name.
After the board is created, your friend will need to invite you to the board. As with regular group boards, you must be following at least one of each other’s boards for your name to show up in in the who can pin box.
Once the invite button has been clicked, you’ll get an invitation to join the secret board. The invitation will appear in the notifications area of your Pinterest account. Accept the invitation and refresh your browser. Your new “secret” board will be sitting nicely next to the others ready for you to pin to.
This method works well if you regularly collaborate with clients on secret boards. If possible, ask them to create the board and invite you to it. This increases the number of clients you can collaborate with on Pinterest through secret boards.
Words of caution
Only collaborate on secret boards with people you trust. They can choose to delete, make that board public, or invite other people at any time.
Have any other ideas of how secret boards can be used? Share them in the comments below.
Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn