How to Get Verified on Instagram (Everything You Need to Know)5 min read

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It’s finally happening! No more waiting for the Instagram fairy to bless you with the Instagram verified badge.  No more secret black market for purchasing that little blue check (yes, people really did that!). For the first time ever, the social media platform is being completely transparent about how to get verified on Instagram.

The application will shortly be available to all, whether you’re using a personal or business Instagram account. In the name of research, I applied for Instagram verification myself  and I break down step- by- step (with screenshots!) exactly how to do it and what to expect.

Ready to take the leap and request your own blue badge? Let’s jump in!

Wait, What IS a Verified Badge?

You may have seen a little blue checkmark next to some of your favorite IG account names. This blue check means that the account is verified by Instagram. In other words, the person, brand or business behind this account is authentic.

Check out blogger Danielle Lucia Shaffer‘s pretty blue badge below!

So why is the blue badge so important? Generally, influential people and businesses on social media are subject to fake accounts, copycats and imposters being made with their likeness. Not cool!

The blue badge creates peace of mind for followers that the person or brand behind the account is real. 

While super important for authenticating Instagram accounts for followers, the verification badge has also turned into a symbol of posterity. Basically, if you’ve earned a blue badge you must be somebody, right?

If you’re wondering who exactly gets a verified profile on Instagram, the platform leaves the exact requirements a little vague. 

Who Gets a Verified Profile on Instagram?

Prior to the application becoming available, Instagram’s criteria for choosing who got verified was a mystery. One day, a blue check might appear next to your name (seemingly) out of thin air!

Instagram hints at their criteria for Instagram Verification in the new application process. 

“A verified badge is a check that appears next to an Instagram account’s name to indicate that the account is the authentic presence of a notable public figure, celebrity, global brand or entity in represents. “

With the new process, just about anyone can apply for verification from Instagram. That doesn’t mean we’ll all be verified, though. The exact definition of a notable public figure or celebrity isn’t clear – and it seems like internal Instagram moderators will be the judge. 

While there’s value to all of us in getting Instagram verified, those with the most followers and greatest reach do have the most to lose, so we can expect there to be some (unspecified) threshold of followers or reach required to be accepted. The rest of us should just keep on building our followers and reach until we qualify as well!

That said, there is no harm in applying – and a lot you could gain if you’re approved.

Screenshot of Instagram Verified Checkmark
The Checkmark with Benefits!

Why You’d Want to Be Verified on Instagram

Does the coveted blue badge really mean anything? It does! In order to be verified, you have to upload some personal information which identifies you as the REAL you. Additionally, you get some pretty cool benefits which can make a real difference in your Instagram marketing.

Get Verified on Instagram to Build Trust

If you’re the least bit Insta-famous, you’ve likely been impersonated on Instagram at least once. While you and your friends can (and should) report these hooligans, it’s frustrating, a waste of time, and can make people suspicious of even genuine accounts. Having that blue check is reassurance to your viewers and followers that you are the real deal. And trust is so important on social!

Get Instagram Links in Stories!

Verified accounts were the first to able to link their Instagram stories to blog posts, landing pages, product listings – just about anything! Now that you don’t necessarily have to have ten thousand followers to get verified, we can all expect to be able to generate a whole lot more traffic from Instagram!

Just make sure you use a trackable link so you can tell where those clicks are coming from (we like

How to Get Verified on Instagram

It’s simple! Just:

  1. Visit your Instagram profile.
  2. Click on the menu.
    Instagram profile menu
  3. Click on the “settings” gear.Instagram profile settings
  4. Find and click on “Request Verification.”
    Instagram request verification
  5. Enter your full name (your personal name). Notice the disclaimer: “Submitting a request for verification does not guarantee that your account will be verified.”
  6. Upload a photo of your ID. This could be any one of:
    1. Driver’s license (with name and D.O.B)
    2. Passport (with name and D.O.B)
    3. National ID Card (with name and D.O.B)
    4. Business tax filing
    5. Business utility bill
    6. Article of incorporation.

That’s it! Instagram will let you know once they’ve reviewed your request. I’ve just applied, so I’ll have to come back and update you with the reply and how long it takes – assuming they accept my application. I can imagine they are being inundated right now!

Update: I applied on August 28 and got this reply on September 1:

Instagram verification denied

Since I’m “Authentic,” “Unique,” and have a “Complete” profile, the issue seems to be that I’m not “Notable” enough. Oh well. It was worth a try!

In the meantime, keep on building your reach and growing your engaged followers to increase your chances of obtaining that Instagram verified badge!

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Will you request verification? Have you been verified? Let us know in the comments!

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66 thoughts on “How to Get Verified on Instagram (Everything You Need to Know)5 min read

  1. Thanks for this! Question – if you’re trying to verify a business account / brand, will they change it to your Full Name given that’s what is being “verified” ? Or is that simply for verification purposes?

    1. I don’t believe they will change anything at all. This is just for verification. You’re welcome, Erica!

    2. Hi Meredith! I am managing an account for a small company and am not sure if I can just submit my ID in order to get the account verified or it has to be only a registration/tax document of the company.

      1. Hi, Nihadica, Not sure, really, but probably would be more likely to have success with a document belonging to the company. ~ Alisa

    1. Should be available shortly – for personal and business. No guarantee that we’ll get approved – still waiting on my answer!

  2. Hi. If I go by The Oily Analyst, will they still accept my personal form of identification? I don’t want to change my IG name to my real name. Thanks!

    1. They haven’t specified, but it should be OK to use personal ID. To avoid that issue, you could always upload one of the business documents listed as an option.

  3. When we are a brand how do they “verify” that I as a person am linked to that brand or that I one of the owners of that brand? They ask for a name and photo id – so only if they go to our website or look us up through our LLC how will they process that link to us?

    1. Hi Robin, they haven’t shared how they will do that exactly. Probably safest to provide business documentation (tax return, etc) for a business, but they didn’t say.

  4. I sent all my info for verification but never received anything from IG to say it was received…my screen on the app didn’t even change so it looked like nothing happened. Is this normal or should I try again (for the 4th time)?

    1. You should definitely get a screen that confirms your information was accepted. That said, I did get that screen, but I can still apply again right now if I want to. Something fishy…..

    1. I was wondering if that was it, Tim! Thanks for sharing. They didn’t mention it would ONLY be iOS, so probably our Android friends won’t have long to wait.

    1. Hmm, I got a “We’ll let you know once we’ve reviewed your request for a verified badge.” message. I’d say if you didn’t get one, it didn’t go through. They may be a bit overwhelmed at the moment! I haven’t had a reply yet, but a friend of mine who applied after me did – and he was rejected. 🙁 You’re welcome!

  5. For some reason when i hit send nothing happens it looks like it’s loading but then it doesn’t go past go to that page

    1. Hearing this from several people. I could believe that they are just completely inundated with requests today!

  6. Thanks for sharing. I just did. I own registered mark on my brand. Hopefully I get verified badge soon. Some members in our community just got it like that without having tons of followers or doing anything.

    Hopefully we all legit people have it soon.

  7. Do you think they will accept a driver’s license with the ID number blacked out? As long as I leave the name and DOB alone?

    1. Hmmm, not sure. You could try. You can try again in a month if you get rejected the first time.

  8. I’m using Apple Phone and when I hit submit the 1st time nothing happened. I had to press the button 3 more times before it said thank you we’ve received your request.

  9. Does this only work once for linked accounts? I applied for my personal account first, which is fine bc I don’t use the other that much. But I thought I’d be able to apply for the biz one as well since the username matches my website. It was grayed out and showed my main account name in the username box.

    I do have more followers on the biz one, so should be interesting to see what happens.

      1. I was able to apply for the other via a different device. Both were turned down in about 2 days. Apparently there’s a long list of criteria that you don’t see until you’re rejected! I don’t think I meet ANY of them!

  10. I have the option, but it defaults to my personal profile username (even though I’m logged into my business account) and I can’t seem to change it. Also, I’ve hit “send” a few times with no confirmation. So, its either not going through or they’ve received half a dozen requests from me 🙂

  11. Oooh, thanks for sharing this. Exciting! I’m on Android and don’t see the option yet, so I’ll wait patiently until it does show up. It would be great to be able to use links in stories before hitting 10k!

    1. You’re welcome, Caroline! I’m still waiting for an answer – not really expecting to be approved, but we will see!

    1. Are you on an Android device, Louise? That seems to be a common thread among those not yet seeing the option. It should be rolling out to everyone soon.

    1. Are you on an Android device, Jenny? That seems to be a common thread among those not yet seeing the option.

  12. My main concern how they will be dealing with and storing all that personal info. With so many fraud cases lately and my bank account being hacked in twice already, I am pretty worried to provide my ID cards to verify my social media account.

  13. This isn’t showing up on mine 😞

    I’d definitely request it once it’s available. For some reason that blue tick really helps with getting opportunities and brand sponsorships.

    Laura ☆

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