It’s finally happening! No more waiting for the Instagram fairy to bless you with the blue Instagram verified account check mark! No more market for purchasing verification (yes, people did that!). Now, you too can apply to be verified on Instagram.
The application will shortly be available to all, whether you’re using a personal or business Instagram account. That doesn’t mean we’ll all be verified, though. You’ll see in the screenshot below that this process is intended to verify accounts for a “notable public figure, celebrity, global brand or entity it represents.”
While there’s value to all of us in getting Instagram verified, those with the most followers and greatest reach do have the most to lose, so we can expect there to be some (unspecified) threshold of followers or reach required to be accepted. The rest of us should just keep on building our followers and reach until we qualify as well!
That said, there is no harm in applying – and a lot you could gain if you’re approved.
Why You’d Want to Be Verified on Instagram
Does the coveted blue badge really mean anything? It does! In order to be verified, you have to upload some personal information which identifies you as the REAL you. Additionally, you get some pretty cool benefits which can make a real difference in your Instagram marketing.
Get Verified on Instagram to Build Trust
If you’re the least bit Insta-famous, you’ve likely been impersonated on Instagram at least once. While you and your friends can (and should) report these hooligans, it’s frustrating, a waste of time, and can make people suspicious of even genuine accounts. Having that blue check is reassurance to your viewers and followers that you are the real deal. And trust is so important on social!
Get Instagram Links in Stories!
Verified accounts were the first to able to link their Instagram stories to blog posts, landing pages, product listings – just about anything! Now that you don’t necessarily have to have ten thousand followers to get verified, we can all expect to be able to generate a whole lot more traffic from Instagram!
Just make sure you use a trackable link so you can tell where those clicks are coming from (we like bit.ly)
How to Get Verified on Instagram
It’s simple! Just:
- Visit your Instagram profile.
- Click on the menu.
- Click on the “settings” gear.
- Find and click on “Request Verification.”
- Enter your full name (your personal name). Notice the disclaimer: “Submitting a request for verification does not guarantee that your account will be verified.”
- Upload a photo of your ID. This could be any one of:
- Driver’s license (with name and D.O.B)
- Passport (with name and D.O.B)
- National ID Card (with name and D.O.B)
- Business tax filing
- Business utility bill
- Article of incorporation.
That’s it! Instagram will let you know once they’ve reviewed your request. I’ve just applied, so I’ll have to come back and update you with the reply and how long it takes – assuming they accept my application. I can imagine they are being inundated right now!
Update: I applied on August 28 and got this reply on September 1:
Since I’m “Authentic,” “Unique,” and have a “Complete” profile, the issue seems to be that I’m not “Notable” enough. Oh well. It was worth a try!
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Will you request verification? Have you been verified? Let us know in the comments!
Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Spike (who only eats eggs and Spam), Pepe the couchpotato Cavapoo, and more cats than she’d like to admit to.