How to Start, Grow, and Maintain an Active Tailwind Tribe10 min read


Image of three plants with the text: How to Start, Grow, and Maintain an Active Tailwind Tribe

Tailwind Tribes are made up of like-minded content creators who support each other and curate engaging Pinterest accounts by sharing each others content to Pinterest – right from inside Tailwind. Tribe owners and Tribemates alike love the way that Tribes save them so much time on their Pinterest marketing. And anyone can start a Tribe!

There are thousands of active Tailwind Tribes today, with between two and 2,800 (!!?!) members in each. They range in topic from Animals and Pets, to Books, Movies, Personal Finance, Teaching, Fashion, Organic Gardening, and so many more (find your Tribe here!).

While Tailwind Tribes have become an integral part of many Pinner’s marketing efforts, Tribe Owners sometimes ask – how can I keep my Tribe and all the Tribemates in it, active and thriving over time?

As successful Tribe Owners will tell you, it starts with the way you set up your Tribes.

Set Your Tailwind Tribe Up for Success

The way you create and present your Tribe has a lot to do with the Tribemates you’ll attract, so in all aspects of Tribe setup, think carefully about how to make choices which will draw in your ideal Tribemates.

Choose the Right Name and Topic for Your Tribe

Will you go broad or niche? While a broad topic can appeal to a large number of potential Tribemates, a narrow topic increases the likelihood that your Tribe will be full of content that’s relevant for all – making for happier Tribemates and a more active Tribe.

Nienke of The Travel Tester, is the owner of the Dream.Pin.Go. Tribe where she and her nearly 200 Tribemates have generated over 80 thousand shares to Pinterest. She suggests,

"... pick a topic that is niche, but not too narrow, so you can find enough people to join and share content. I had a Tribe just on the United Kingdom, but I couldn

Once you’ve determined the vision and focus for your Tribe, make sure your Tribe name and “About” section reflect it. The “About” section is also the place to set expectations for those who are not familiar with the collaborative nature Tribes.

If you’re open to new members joining automatically or by request, you’ll also want to use relevant keywords in your name and description to help people in your niche discover your Tribe. Choosing a relevant category and tags will also help the right people find you (you’ll set up tags after you create the Tribe).  Learn More

Setting Tribe Rules

Your Tribe is your Kingdom, so you make the rules! 👑 What kind of guidelines will make your Tribe a fantastic resource for you and your Tribemates?

Rules can cover everything from the subject of Pins allowed, whether or not product photos are allowed, the size of images allowed, the volume of submissions allowed, etc.. Learn More

Heather owns the join-by-request Tribe ‘Teacherpreneur preK-6 Evergreen,’ which stays active and relevant with over 200 Tribemates. Her Tribemates’ content has amassed 67 thousand shares and over 218 thousand Repins on Pinterest. She explains one of the secrets to her success,

“Yes, my rules are a bit tough - but I get a thank you at least once a week from tribe members … most are appreciative that they can find high quality content through the tribe without always having to click through to make sure the content is l egit and not in direct competition with them.”

Fill Up Your Tribe with Great Content

The first 20 Pins added to a new Tribe don’t count toward your limit for the month, so go ahead and fill it up! If you already have some invitees in mind, add in some of their content, so when they view your invite and preview your Tribe, they’ll see that some of their content is their already – and they’ll feel very welcome, indeed!

Grow Your New Tribe

startup tailwind tribe screenshot - free submissions availableOwners of brand new Tribes may feel at something of a disadvantage when it comes to attracting the best Tribemates. After all, how appealing is it to join a Tribe of one? But, we’re giving our start up Tribes a little boost by making the first 20 submissions to a brand new Tribe not count against a Tribemate’s allotted submissions for the month.

These new “Starting Up” Tribes are clearly marked to attract people who might otherwise overlook a brand new Tribe with only a few members. Of course, you don’t need to wait for people to come to you. In fact, it can be much faster and more effective to build your Tribe yourself!

Invite Trusted Collaborators

Do you have a mastermind group, some friends who create similar content to yours, or a Facebook group made up of people who are hap

py to share each other’s relevant content? Why not start your Tribe off this strong core of people whose content you already know and love and whom you are happy to support. You can post an invite to a group, in a direct message, in an email, or a blog post!

Alyssa Basinger owns the public Tribe, Bloggers & Creative Infopreneurs. Her nearly 1,000 Tribemates have generated over 45 thousand shares to Pinterest. About finding great Tribemates, she says,

"Leverage your community - that’s where you’ll find the right people for your Tribe. For example, I continually go into Facebook groups in my niche and invite people into the Tribe. It’s a great idea to email your list an invite too! I’ve gained several new Tribemates this way. Don’t just send a generic invite - Share the benefits of joining Tribes! People want to see results. This will encourage them to participate. I’ve shared case studies on my blog as well."

Invite Newer Bloggers to Join

Bloggers who are just starting out or who are new to Pinterest may have more incentive to stay active in a quality Tribe than those with established followings. While you can include well-known content creators in your Tribe, don’t leave out the newbies thinking that they

have less to contribute. Pinterest loves the new, fresh content beginning content creators create, and newer content creators may be more inclined to generously share Tribemate content, too.

Four Ways to Keep Your Tribe Active

Maintaining an active Tribe doesn’t have to be a full-time job. In fact, your Tribe will save you hours of time you’d otherwise spend searching for great content to Pin. And with your setup optimized, this part should be a piece of cake!

Here are four tasks you might want to include in your weekly Tribe maintenance:

Weekly Action Items for an Active Tribe:

    1. Lead by example
    2. Manage join requests – send welcome messages to new Tribemates
    3. Preserve the quality of your Tribe – review the content and sharing habits of Tribemates
    4. Encourage

1. Lead by Example

Set aside time once or twice a week to add your content and share out content from the Tribe. Set a calendar reminder if you’re afraid you’ll forget.

2. Manage Join Requests Thoughtfully

If your Tribe requires people to request to join (a good idea for screening potential Tribemates), you’ll see notifications in your dashboard when people ask to join. Potential Tribemates can add a personal message to the request or not, but you’ll always see which Tribe they want to join and you’ll be able click to view their Pinterest account and website (assuming they have them!).

The first thing I look at is their website. Do they have a blog? If so, would the topics of the posts fit well in my Tribe? Further, do the blog posts have great Pinnable images and do I think they’ll go over well in the Tribe? Look at the descriptions on Pins that lead to their website. Are they well written and appealing?

I’m very protective of my Tribes, and have no problem ruthlessly rejecting requests when I think either they or the Tribe as a whole will not benefit,

If anything looks amiss, you won’t be doing them any favors if you accept their request – and you could be damaging your Tribe. Protect the quality of your Tribe by only accepting good Tribemates.

Note: Sometimes people without a blog join a Tribe for the express purpose of sharing other people’s content. If they state that in their join request, I’m likely to let them in! Otherwise, if they have no blog and they don’t send a note, I don’t see much value for them or the other Tribemates in my accepting their request.

When you do approve a new Tribemate, make them feel wanted by sending a welcome chat! It can be particularly motivating and a great testimony to the collaborative nature of Tribes if, when they visit for the first time, they see that you have already added some of their content to the Tribe.

3. Preserve the Quality of your Tribe

Your Tribe is a place where Tribemates can find fresh, quality, relevant Pins to share with their audience. If ever it starts to feel like the quality of the content or the relevance of the Pins is slipping, that can quickly discourage your Tribemates from continuing to participate.

So, keep an eye on what’s in the Tribe. Remove content that isn’t relevant or otherwise breaks the rules. And send offenders a chat to remind them of the purpose of the Tribe and the rules. Make sure to emphasize that you’re happy to have them and you just want to make sure this remains a valuable resource for all Tribemates – including them!

Pamela Arsena owns the join-by-request Tribe ‘All Things Beautiful Home Decor & Art.’ Search for that Tribe by name in Find a Tribe if you’d like to join! She explains why she sometimes removes content from her Tribe.

"I clear out content that does not add value to the overall scope of the tribe in this case All things Beautiful is about art and home decor. Additionally it is important to keep tribe members happy this means keeping content that is relevant so they can quickly share relevant content ... I have found keeping Tribes and my business websites focused has increased my success."

Most of the time you’ll find that a Tribemate shared an irrelevant piece of content by mistake and they appreciate the reminder of the purpose of the Tribe. If one Tribemate continues to break the rules, you can always remove. Heather, quoted above, says, “I give people the boot if they don’t comply with the rules.”

Similarly with Tribemates who visit the Tribe to drop their content in and never share anyone else’s content. If they’re not finding content worth sharing, they may be better off in a different Tribe – but send them a chat first to ask them if that’s the case. They may just need a reminder to share…

Appoint Administrators to Help

As your Tribe starts to grow, you might want to enlist some help with maintenance. Consider appointing a Tribe Admin or two! Tribe Admins can edit Tribe info, accept or reject requests to join the Tribe, remove content from the Tribe, and invite or kick out members (except you – they can’t kick you out!). Learn More.

Reach out to Encourage More Activity

What if, despite the outstanding quality of your Tribe, the relevant content that flows in daily, and the reshare and repin numbers that grow all the time, you find that some Tribemates never quite get going. Or they might start out strong, and seem to lose steam? All is not lost.

Reactivate Lapsed Tribemates

screenshot of tailwind tribes chatIf you see that Tribemates have not started using the Tribe, or have slowed their activity, send them a message using Tribes chat to tell them you miss sharing their content, to make sure they understand how best to use Tribes, and why it’s so valuable. You could perhaps point to an example of their content that was particularly popular in the Tribe and let them know how many shares and saves it generated. Everyone likes to be missed!

It’s also possible, particularly if they never used your Tribe at all, that they do not understand how! You can send them to the Tribes explainer video or give them some of your own favorite tips.

Reward Stellar Tribemates

Most of us respond well to positive reinforcement – so use it for the good of your Tribe!

Is someone’s content doing really well in the Tribe? Send them a chat and let them know how happy you are to have them and how much you appreciate their amazing content.

Is someone a super sharer – scheduling out more than they add to the Tribe? Tell them thank you and give their content a few extra shares in return.

Finding it difficult to get Tribemates to respond to Tribe chat? It’s very possible they’re not seeing your messages. We are working on enhancements to the chat feature which will (very soon!) make them much more prominent to all Tribe users. In the meantime, you might find their email addresses from their websites and send messages there.

In Conclusion

We value all the hard work Tribe owners invest in keeping their Tribes active and we know your Tribemates do as well! With an intentional setup strategy, invite process, by sticking to a simple maintenance schedule, your Tribe can continue to serve your community for years to come.

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Image of three plants with the text: How to Start, Grow, and Maintain an Active Tailwind Tribe

Successful Tailwind Tribe owners share their tips and tricks for keeping a Tribe, and all the Tribemates in it, active and thriving! #pinterestmarketing #pinterestmarketingtips #pintereststrategy #marketingstrategy