How to Hide Hashtags on Instagram3 min read


Instagram marketers using nine or more hashtags per post get more than 2.5x more engagement than those only using one hashtag. But, Instagram is pretty, and many Instagrammers would rather not muddy things up with lots of visible hashtags – even though they DO work.

But, what if there was a way to use hashtags effectively without detracting from the beauty of your feed?

Some Instagram marketers prefer to post to Instagram and then return to put hashtags into a comment on the post. This can work, and keeps your hashtags hidden. But, what if you’re out and about when it’s time to publish? What if you prefer to use auto post for Instagram? In either case you’ll have to go find your hashtag list or select hashtags on the fly, which doesn’t always lead to the best results. Most prefer to get it all scheduled at once – and you can!

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Hiding Hashtags on Instagram – The Best of Both Worlds

There IS a way to put your hashtags in your caption while keeping your posts and feed looking good! Simply format your caption so that it adds line breaks, pushing your valuable hashtags into the “more” section of the caption where they still do their job of increasing reach and engagement, but aren’t easy to see!

This Instagram post from @harpermaven is too pretty be covered in hashtags! See how her formatting moves them out of view?

Alas, typing your caption and forcing line breaks right in your Instagram caption on the app won’t do the trick. When published, all your formatting is wiped away. 😞

So, first compose your caption in Notes, Evernote, or even better- in Tailwind! Then just copy and paste in your caption and formatting, and then use Hashtag Finder to find the best hashtags for your Instagram post.  One of my favorite Tailwind hacks makes this incredibly simple and quick:

Use Tailwind’s Instagram Hashtag Lists to Schedule Posts with Hashtags Hidden in the Caption

From Tailwind’s Instagram publisher, create a “Hashtag” list which in this case will actually store ONLY your formatting:

  1. In the Tailwind Instagram Publisher, click on the “#” button
  2. Now click the  “+” button. I called mine, “formatting.”
  3. Add line breaks and characters, symbols, or emojis on each line. In this hashtag list, I included a camera emoji, and then double asterisks, each on their own lines. This will add a camera emoji to the end of my caption and then insert line breaks with asterisks on them to move my hashtags down and out of view.

The important thing to note is that you need to have SOMETHING on those lines in order to sustain the line break for publishing. You could use a dash, some ellipses, or an emoji, but make sure there is nothing else on that line (no spaces following the characters) or the line breaks will disappear when you post to Instagram, even if it looks fine in the scheduler.

Now you have a handy template which will save you time every time you schedule a post – AND keep those hashtags out of sight! Type your caption, add your “hashtag” list plus hashtag recommendations or your premade hashtag list and post!

Want to 2.5x your Instagram likes & comments? Perfect your hashtag strategy with this free guide. Get it now!

Your Turn:

If you’ve resisted adding hashtags to your Instagram caption for aesthetic reasons, would you try this method?

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Alisa Meredith is the Content Marketing Manager at Tailwind. Pinterest marketing speaker and teacher (Social Media Marketing World, Agents of Change, etc.), other obsessions include her dogs, cats, and Wrightsville Beach near her home in Wilmington, North Carolina.

What if there was a way to use hashtags effectively without detracting from the beauty of your feed? Good news - there is and we'll show you how to do it without spending extra time posting hashtags into a comment. #hashtags #instagrammarketing #instagramtools

14 thoughts on “How to Hide Hashtags on Instagram3 min read

  1. Hello Alisa Meredith,

    Nice Article, I was always curious how to hide Hashtags on Instagram. Your article has cleared many doubts and clears the picture.

    Thanks for sharing such a nice article.

    1. Hi Nicole. Yes, it seems so. The only thing I’ve heard is a bad idea is to edit your caption to add hashtags. Anecdotally I have heard that it pretty much ends engagement. Can’t say for sure though!

  2. Hi Alisa,
    Do you know if there is a “magic” number of hashtags — a number that will increase visibility and engagement but isn’t considered by Instagram to be “spammy”? I’ve read that Instagram frowns on using 20 or more and it will actually cause your posts to not show up as frequently due to the algorithm. Thoughts?

      1. Oh so now we should only use 9 hashtags? I thought the rule of thumb was to max out at 30, take advantage of as many as possible. I guess that’s changed now?
        BTW-love the formatting hack you gave in this article. so Brilliant!

        1. I’ve seen several studies on the topic and none have shown that 30 generated the best results. Not to say there isn’t one out there that does. 😉

          I’m so glad you liked it, Shana!

    1. You’d have to set up the formatting on desktop – on app, you can’t add line breaks (at least I couldn’t). But on the app, you can use hashtag lists or even create new ones, just can’t create new formatting lists.Thanks for stopping by, Deanna!

  3. Thanks for the helpful article. It was so easy to configure in Tailwind. My posts already look better.

  4. So is it the double asterisks that constitute the code for a “line break”? And how many line breaks do you need before you start adding your hashtags?

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