Instagram marketers using nine or more hashtags per post get more than 2.5x more engagement than those only using one hashtag. But, Instagram is pretty, and many Instagrammers would rather not muddy things up with lots of visible hashtags – even though they DO work.
But, what if there was a way to use hashtags effectively without detracting from the beauty of your feed?
Some Instagram marketers prefer to post to Instagram and then return to put hashtags into a comment on the post. This can work, and keeps your hashtags hidden. But, what if you’re out and about when it’s time to publish? What if you prefer to use auto post for Instagram? In either case you’ll have to go find your hashtag list or select hashtags on the fly, which doesn’t always lead to the best results. Most prefer to get it all scheduled at once – and you can!
Hiding Hashtags on Instagram – The Best of Both Worlds
There IS a way to put your hashtags in your caption while keeping your posts and feed looking good! Simply format your caption so that it adds line breaks, pushing your valuable hashtags into the “more” section of the caption where they still do their job of increasing reach and engagement, but aren’t easy to see!
Alas, typing your caption and forcing line breaks right in your Instagram caption on the app won’t do the trick. When published, all your formatting is wiped away. 😞
So, first compose your caption in Notes, Evernote, or even better- in Tailwind! Then just copy and paste in your caption and formatting, and then use Hashtag Finder to find the best hashtags for your Instagram post. One of my favorite Tailwind hacks makes this incredibly simple and quick:
Use Tailwind’s Instagram Hashtag Lists to Schedule Posts with Hashtags Hidden in the Caption
From Tailwind’s Instagram publisher, create a “Hashtag” list which in this case will actually store ONLY your formatting:
- In the Tailwind Instagram Publisher, click on the “#” button
- Now click the “+” button. I called mine, “formatting.”
- Add line breaks and characters, symbols, or emojis on each line. In this hashtag list, I included a camera emoji, and then double asterisks, each on their own lines. This will add a camera emoji to the end of my caption and then insert line breaks with asterisks on them to move my hashtags down and out of view.
The important thing to note is that you need to have SOMETHING on those lines in order to sustain the line break for publishing. You could use a dash, some ellipses, or an emoji, but make sure there is nothing else on that line (no spaces following the characters) or the line breaks will disappear when you post to Instagram, even if it looks fine in the scheduler.
Now you have a handy template which will save you time every time you schedule a post – AND keep those hashtags out of sight! Type your caption, add your “hashtag” list plus hashtag recommendations or your premade hashtag list and post!
If you’ve resisted adding hashtags to your Instagram caption for aesthetic reasons, would you try this method?
Alisa Meredith is the Content Marketing Manager at Tailwind. Pinterest marketing speaker and teacher (Social Media Marketing World, Agents of Change, etc.), other obsessions include her dogs, cats, and Wrightsville Beach near her home in Wilmington, North Carolina.