How to Use Pinterest Board Sections5 min read


How to Use Pinterest Board SectionsPinterest board sections, a way for Pinners to organize Pins within Pinterest boards, were released to all of us in November. Those among us with a passion for sorting and filing jumped right on it. What better way to find exactly what you want when you want it than by dividing up a board with hundreds of Pins into logical sections?

For instance, my secret board with hair ideas (don’t judge) had ideas for products and styling, cuts, and color – all in one enormous board. When I go to my stylist, she really doesn’t want to watch me scroll through all those Pins to show her just the cut I want. So, I made board sections for each. Now when I want to remember which product I want to try next (I may have a slight addiction), or tell my stylist which impossible look I’d like her to deliver, it’s so easy to spot!

Pinterest marketers, well, we wanted to know – how can we use board sections to get more exposure on Pinterest? More in that in a minute. But first,

How to Use Pinterest Board Sections

Interested in using them for marketing? Skip to the next section!

Use board sections for yourself – to keep your Pins organized and easy to find when it’s time to use them! This is how Jeff Sieh of Manly Pinterest Tips plans to use them:

“I’ll break my recipes down into various subcategories. On my Wood carving board I’ll break them down into Santa carvings, chip carving, whittling, etc.”

To start using board sections, go to any board on your mobile app and tap “+Add section.”

Pinterest - how to add a section to a board

Name your section.

Pinterest - how to name a section to a board

Now you can tap any Pin in that board to move it to the board section, hit “Done” and you’re finished.

Pinterest - how to move a Pin to a section to a board

You can accomplish the same thing on desktop, but there doesn’t appear to be a way to select multiple Pins to add to a section. Instead, edit each Pin and assign it to a section.

As you are Pinning new Pins (on desktop or mobile) you can choose the board section (“writing” below), or create a new one on the fly.

Add a Pin to a board section
You can delete a board section by simply visiting that section and editing, but this will remove all your Pins in the section. Move them all out first if you want to keep those Pins.

Deleting Pinterest Board sections
Click on the pencil icon when you are in a Pinterest board section. Then click the “Delete section” button. Make sure you move all your Pins out first if you want to keep them!

Big thanks to Laura at thenopressurelife.com for these easy instructions for using board sections on desktop: “Go to the board you want to create a section for. Click “+Section” and name your section. Then within the larger board, click “Organize”. Click on all the pins you want to move to that new section, then select “Move” and choose the section from the drop-down menu that appears.”

Pinterest Board Sections – Is There a Marketing Use?

Likely every Pinterest marketer in the universe who heard the board section news immediately wondered, “How can I use board sections to increase my exposure in search on Pinterest?” The short answer is, you can’t!

Board sections have no impact on search at all. On a recent Pinterest Insiders webinar, I asked the presenter, “Do board sections impact search or discovery at all?” She answered:

“Currently, (using Pinterest board sections) does not (have an impact on search), it’s really a Pinner feature that we mainly did to help you guys organize your Pins. So this was us really wanting to put our Pinners first here, making it easier for you to use Pinterest and have a really great experience. But if something changes we’ll definitely keep you posted.”

You can hear this at about minute 27 of this webinar if you’re interested.

How Pinterest Marketers Are Using Board Sections

Knowing that board sections don’t impact search and are intended for the Pinner’s own benefit, I suspected most marketers weren’t doing much with them other than for boards of strictly personal interest.

But just to be sure, I asked some of our friends. Donna Leftwich Hull of My Itchy Travel Feet isn’t using them yet and said,

“I put my time and effort on tasks that bring a return. At this point, sections are more of a convenience. If I knew they would up my click-through rate, I’d be more eager to use them.”

Use Pinterest board sections for personal use

Jeff Sieh of Manly Pinterest Tips agreed, saying,

“I won’t use them at all for marketing, because they won’t help my Pins be found in search. I probably will use them on my personal and private boards.”

Pinterest board sections not for marketing

Right now, you’re much better off using niche boards titles to improve your Pinterest marketing. Rather than “Home Remodeling,” create and boards for “Bathroom Remodeling,” “Kitchen Remodeling Ideas,” etc.

Can I Schedule to Board Sections with Tailwind?

We have received some requests from members to add this functionality to Tailwind. We always want to help you market your business in the most effective way possible, and your feedback often helps us to do so. In this case, as it’s clear that board sections are for the benefit of the casual Pinner rather than marketers and business owners, we’ve chosen to focus on features and upgrades which will make a difference in your business.

However, we’ll be listening to see if Pinterest starts using board sections to impact search and discovery.

In Conclusion:

Innovative user features such as board lists which make saving (and finding) great ideas easier is good for everyone. This may cause people to take action on Pins they’ve saved even more frequently and it may even encourage people to stay on the platform longer. However, if you’re looking for a way to use board lists in your Pinterest marketing, you’re better off instead creating boards with niche titles.

Have you started using board sections? Let us know!

? Pin me:

Pinterest board sections - a great NEW way to organize your Pins so you can find what you want when you want it! Find out how to use them and explore whether there is a marketing use for them. #pinterestmarketing #pinterestmarketingtips #pintereststrategy #marketingstrategy

Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Spike (who only eats eggs and Spam), Pepe the couchpotato Cavapoo, and more cats than she’d like to admit to.

22 thoughts on “How to Use Pinterest Board Sections5 min read

  1. I just created a board section in Pinterest desktop. To do it, go to the board you want to create a section for. Click “+Section” and name your section. Then within the larger board, click “Organize”. Click on all the pins you want to move to that new section, then select “Move” and choose the section from the drop-down menu that appears. Hope this helps!

    1. Perfect! Thanks, Laura, I didn’t think of using the “Organize” button (SMH!). I’m going to add that in. ~ Alisa

  2. Saw this last week and started making sections for some of my boards. As a fine artist, I like the idea for easy organization, because I can have all my series under one board instead of 100s of boards for all my different series. Now they are there under “My Paintings”

  3. I’m using sections for my boards with over 1000 pins. For marketing it’s not ideal but, my followers might like the ease of going to one section to find what she’s looking for instead of scrolling through the whole board.

    1. Interestingly, the way people use Pinterest now, most action takes place via search rather than looking through profiles or boards for the reasons you stated – 1,000 Pins is a lot to look through! Thanks for your comment, Marcia! ~ Alisa

  4. When saving new pins I send them to my secret board for editing and SEO tweaking. Now my secret board has a section for each of my most active boards. This way I can make further edits and schedule the pins for each public board. It’s a neat organizing tool.

  5. Hi. Thanks so much for this article and for clarifying a few queries I had. I have only used the Board Section on my website board at this stage as I have noticed that as soon as you move a pin from the main board into a section it no longer shows you how many repins you have and the only way to find out is to click on the pin and select the graph option at the top to see. I find this quite frustrating and time consuming so have rather opted to increase the number of board that I have. Thanks again. Michelle

  6. What about creating sections with keyword rich titles? And do you think that Pinterest is going the Facebook route of rewarding people who use their new features? I’ve heen using them because I am anticipating them being of use in the future but would love to hear your thoughts!

    1. Hi, Lyndsey! Nope, keyword-rich titles won’t matter here. At least for now. I do think Pinterest likes us to use the platform natively, but they called this feature out as expressly for user convenience, so I would say no. If they’re helpful to you (as they are to me on my private boards), keep at it – but not for marketing purposes. Thanks for stopping by! ~ Alisa

  7. i’ve just started using sections, it’s a feature i’ve wanted forever! when i’m pinning, it is hard to scroll through so many pins (like mentioned above!) but i feel if other pinners use sections i can go through each section that i’m interested in, rather than scrolling for miles for something I might like (i enjoy getting lost on pin adventures, regularly)

      1. I would like to know how to delete a section? I have already moved all pins out of the sections I wish to delete. But there is not an option to delete the section under edit. Has anyone successfully deleted a section?! Thanks for any help!!

        1. Hmmm, when I go to edit a section, I do get a delete option. I click on the pencil and an edit section box pops up with a button in the bottom left to delete the section. You don’t get that?

    1. You can! When you are in the section, click on the pencil and an edit section box pops up with a button in the bottom left to delete the section.

  8. I haven’t figured out how to DELETE a section. And in trying to empty a section, hoping it might autodelete, I lost all the pins :(Can anyone tell the noob how to delete a section pretty-please.

    1. Hey Shawn, you can edit the section and delete it, but that will delete all the Pins in section as well. Sounds like not everyone was seeing that option to delete, though!

  9. Thanks for this post, I’ve been interested to see what the consensus is about using the new sections.

    I’m using sections on my “podcast” board. Since the topics of the episodes vary, I think this will make it easier for someone who comes across the board to zero in on their interest. (Section examples: “Universal Orlando”, “Disney World”, etc.) I’m also pinning everything to the general section of the board for anyone who just wants to see all my episode images.

    Even though Pinterest says it doesn’t affect search, I have to think it’ll have an impact. An image that’s pinned to a board called “Go Informed Podcast” AND in the sub-category “Universal Orlando” seems like it would be more likely to come up in a search for Universal Orlando than one that’s just pinned under “Go Informed Podcast”. That said, I’m not going back through all my boards and doing this. I already get pretty granular with many of my board topics so I don’t think it’s necessary to break everything up into small categories.

    1. That’s a great use for the sections!

      Well, that’s why I asked, because it seemed like board section titles could be a logical SEO signal if they wanted to use it for that – but they have chosen not to. It’s just for users to make things easier to find on their own accounts, which is a cool feature!

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