Pinterest board sections, a way for Pinners to organize Pins within Pinterest boards, were released to all of us in November. Those among us with a passion for sorting and filing jumped right on it. What better way to find exactly what you want when you want it than by dividing up a board with hundreds of Pins into logical sections?
For instance, my secret board with hair ideas (don’t judge) had ideas for products and styling, cuts, and color – all in one enormous board. When I go to my stylist, she really doesn’t want to watch me scroll through all those Pins to show her just the cut I want. So, I made board sections for each. Now when I want to remember which product I want to try next (I may have a slight addiction), or tell my stylist which impossible look I’d like her to deliver, it’s so easy to spot!
Pinterest marketers, well, we wanted to know – how can we use board sections to get more exposure on Pinterest? More in that in a minute. But first,
How to Use Pinterest Board Sections
Interested in using them for marketing? Skip to the next section!
Use board sections for yourself – to keep your Pins organized and easy to find when it’s time to use them! This is how Jeff Sieh of Manly Pinterest Tips plans to use them:
“I’ll break my recipes down into various subcategories. On my Wood carving board I’ll break them down into Santa carvings, chip carving, whittling, etc.”
To start using board sections, go to any board on your mobile app and tap “+Add section.”
Name your section.
Now you can tap any Pin in that board to move it to the board section, hit “Done” and you’re finished.
You can accomplish the same thing on desktop, but there doesn’t appear to be a way to select multiple Pins to add to a section. Instead, edit each Pin and assign it to a section.
As you are Pinning new Pins (on desktop or mobile) you can choose the board section (“writing” below), or create a new one on the fly.
You can delete a board section by simply visiting that section and editing, but this will remove all your Pins in the section. Move them all out first if you want to keep those Pins.
Big thanks to Laura at thenopressurelife.com for these easy instructions for using board sections on desktop: “Go to the board you want to create a section for. Click “+Section” and name your section. Then within the larger board, click “Organize”. Click on all the pins you want to move to that new section, then select “Move” and choose the section from the drop-down menu that appears.”
Pinterest Board Sections – Is There a Marketing Use?
Likely every Pinterest marketer in the universe who heard the board section news immediately wondered, “How can I use board sections to increase my exposure in search on Pinterest?” The short answer is, you can’t!
Board sections have no impact on search at all. On a recent Pinterest Insiders webinar, I asked the presenter, “Do board sections impact search or discovery at all?” She answered:
“Currently, (using Pinterest board sections) does not (have an impact on search), it’s really a Pinner feature that we mainly did to help you guys organize your Pins. So this was us really wanting to put our Pinners first here, making it easier for you to use Pinterest and have a really great experience. But if something changes we’ll definitely keep you posted.”
You can hear this at about minute 27 of this webinar if you’re interested.
How Pinterest Marketers Are Using Board Sections
Knowing that board sections don’t impact search and are intended for the Pinner’s own benefit, I suspected most marketers weren’t doing much with them other than for boards of strictly personal interest.
But just to be sure, I asked some of our friends. Donna Leftwich Hull of My Itchy Travel Feet isn’t using them yet and said,
“I put my time and effort on tasks that bring a return. At this point, sections are more of a convenience. If I knew they would up my click-through rate, I’d be more eager to use them.”
Jeff Sieh of Manly Pinterest Tips agreed, saying,
“I won’t use them at all for marketing, because they won’t help my Pins be found in search. I probably will use them on my personal and private boards.”
Right now, you’re much better off using niche boards titles to improve your Pinterest marketing. Rather than “Home Remodeling,” create and boards for “Bathroom Remodeling,” “Kitchen Remodeling Ideas,” etc.
Can I Schedule to Board Sections with Tailwind?
We have received some requests from members to add this functionality to Tailwind. We always want to help you market your business in the most effective way possible, and your feedback often helps us to do so. In this case, as it’s clear that board sections are for the benefit of the casual Pinner rather than marketers and business owners, we’ve chosen to focus on features and upgrades which will make a difference in your business.
However, we’ll be listening to see if Pinterest starts using board sections to impact search and discovery.
Innovative user features such as board lists which make saving (and finding) great ideas easier is good for everyone. This may cause people to take action on Pins they’ve saved even more frequently and it may even encourage people to stay on the platform longer. However, if you’re looking for a way to use board lists in your Pinterest marketing, you’re better off instead creating boards with niche titles.
Have you started using board sections? Let us know!
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Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.