Do you struggle to create engaging Instagram videos? Wonder how to easily post and schedule that content for maximum exposure? If so, you’re not alone. In a recent Tailwind customer survey, we found that knowing … Continue reading How to Create, Post and Easily Schedule Videos to Instagram [Strategy + Template]
If you had a nickel for every time you’ve heard that “Content is King,” you would probably be sitting on a beach right now sipping on a drink with an umbrella in it. 🍹 I … Continue reading The ONE Thing You Can Do to Increase Pinterest Traffic in 2019
Whether you are selling on Etsy, Amazon, or your own website, having amazing lifestyle product photography can mean the difference between getting an abundance of traffic and sales from Instagram or Pinterest and nothing at … Continue reading How to Create Gorgeous Lifestyle Photography
Are you selling products online with your Shopify store? Do you share those on Instagram and love the way it creates brand awareness and customer engagement? Would you like to turn that awareness and engagement … Continue reading How to Make Instagram Shoppable with Shopify
Instagram marketers using nine or more hashtags per post get more than 2.5x more engagement than those only using one hashtag. But, Instagram is pretty, and many Instagrammers would rather not muddy things up with lots … Continue reading How to Hide Hashtags on Instagram
With all the work you put into Instagram – creating beautiful images with inspiring captions and useful hashtags, wouldn’t it be nice if you could suddenly double the impact of that work on your marketing? … Continue reading How and Why to Post from Instagram to Pinterest
Instagram marketers have a secret weapon at our disposal every single time we post. What is this magical awareness, traffic, and sales-boosting weapon? Hashtags! And not just any old hashtags, but top trending Instagram hashtags! … Continue reading 5 Top Instagram Hashtag Tools for Finding Popular and Trending Tags
Instagram geotags add location information to your Instagram posts, allowing people to see where your photo or video was taken. If you’re a brick-and-mortar business looking to attract local patrons, or if you’re a global … Continue reading How to Instagram Geopost Posts and Stories
Let me guess… You’ve started to suspect the only way to grow a massive Instagram following is to spend countless hours every week brainstorming post ideas, staging photos, or faking an “Instagram-worthy” life just to … Continue reading Never Run Out of Instagram Images with These 15 Handy Resources
This is a guest post from Nicole Saunders of Saunders Says. Would you like to understand who is seeing or engaging with your Pins across Pinterest? Yes? I thought so! Welcome to the new Pinterest … Continue reading Pinterest Audience Insights – What Are They and How Can I Use Them?
This is a guest post from Holly Cardew, founder of Pixc. Increasingly, people make purchasing decisions based in large part on images they see online. So, if you’re looking to sell products on Pinterest, you’ll … Continue reading How to Create Pinterest Product Images that Drive Traffic and Sales
Auto Posting to Instagram took us all by surprise in early 2018. No more waiting for a smartphone notification to tell you to post to Instagram. No more missing your notifications and having the best … Continue reading How to Schedule Instagram Stories and Still Auto Post
This is a guest post from Kayla Marie Butler of Ivorymix.com. E-commerce businesses can sink or swim based on product photography. And while lifestyle photos tend to dominate e-commerce photography on Pinterest, gorgeous flat lay … Continue reading Flat Lay Images for Pinterest: 7 Tips E-Commerce Sellers Must Know
Using Instagram for more product sales goes beyond uploading a great photo or video. Your caption is just as important as your Instagram photo or video itself! With over 72% of Instagram users reporting that they … Continue reading How to Write Instagram Captions That Sell
Sharing and resharing content is part of what makes social media a truly interactive experience. Social media platforms like Twitter and Facebook make it easy to share other people’s content with retweets and shares. Instagram, … Continue reading How to Repost to Instagram: Your Step-by-Step Guide to Resharing Great Content
Tailwind Tribes are made up of like-minded content creators who support each other and curate engaging Pinterest accounts by sharing each others content to Pinterest – right from inside Tailwind. Tribe owners and Tribemates alike … Continue reading How to Start, Grow, and Maintain an Active Tailwind Tribe
People come to Pinterest actively looking for ideas to try and buy. And the best ideas come from content Creators like you – bloggers, entrepreneurs, publishers, artists, and more. To make it even easier for … Continue reading New Ways to Get Discovered on Pinterest
For years, I’ve answered the question, “How can I get more followers on Pinterest?” with reassurances not to worry about it – you don’t need a lot of followers to get great results from Pinterest. … Continue reading How to Get Followers on Pinterest – The Latest Best Practices
You probably already know how important it is to review your Pinterest analytics and to use what you learn to improve and adjust your Pinning strategy for the success of your Pinterest marketing. What you … Continue reading The Ultimate Guide to Pinterest Analytics and How to Use Them
Has this ever happened to you? It’s the weekend, and you’re curled up on the couch, completely engrossed in a good book – and suddenly your phone interrupts with a notification that it’s time to … Continue reading Auto Post to Instagram with Tailwind – An Official Partner Tool!
Why Should I Convert My Instagram Account to a Business Profile? One of the benefits of a business profile is the ability to add additional contact options. Regular accounts get just one link to their website. … Continue reading How to Create an Instagram Business Account and Why You’d Want To
Imagine being able to schedule out a week or a month’s worth of Instagram content for yourself or your clients that would post automatically without you needing to post it. No need to check your … Continue reading Schedule and Post Directly to Instagram with Tailwind
This is a guest post from Dana Nicole of Dana Nicole Designs. What if your Pinterest marketing is sending Google the wrong signals? Pinterest is a great source of traffic for so many bloggers … Continue reading Why You Should Stop Using Alt Tags For Pinterest Pin Descriptions
Cath, a content creator, left her full-time job as a marketer and grew her monthly Pinterest viewers from 7K to 100K in just two months. Her success on Pinterest increased her blog traffic 191% in ONE month. … Continue reading Pinterest Marketing Strategy Insider Secrets Revealed
This is a guest post from Aby Moore of You Baby Me Mummy. Instagram can inspire us. Its visual impact transports us to far-flung places. We can escape the rain on the school run, to feel … Continue reading 5 Ways to Develop a Killer Community on Instagram
Now that Instagrammers can follow hashtags the same way they follow people, it’s easier than ever for them to see all the people, posts, and videos related to what matters to them right in their Instagram … Continue reading How to Reach a New Audience with Instagram “Follow Hashtags”
As you set your 2018 marketing goals, have you figured out where Instagram fits in? A well-defined goal on Instagram is much more than “Post something often enough that my IRL friends know I’m alive … Continue reading The Ultimate Instagram Planner Is Here!
Pinterest board sections, a way for Pinners to organize Pins within Pinterest boards, were released to all of us in November. Those among us with a passion for sorting and filing jumped right on it. … Continue reading How to Use Pinterest Board Sections
Successful, profitable Pinterest marketing rarely happens by accident. Having a strategy, tools to optimize your time, and following a consistent routine are all vital to getting started, but over time, life tends to get in … Continue reading The Ultimate Pinterest Planner – Make This Your BEST Year on Pinterest
Big brands like Wayfair or Target use massive budgets to drive incredible amounts of Pinterest activity and sales without creating much content. Some of your competitors may as well. So what can a regular business … Continue reading Blogging – The Foundation for Pinterest Marketing Success
Ever noticed that there are some accounts on Instagram you just HAVE to follow? I mean, even if you’re not into cats on Roombas (who isn’t, though?), there is SOMETHING about the account’s profile that … Continue reading 8 Instagram Profile Ideas for an Attractive Profile that Pops
In an interview with Fortune magazine, Pinterest co-founder Ben Silbermann said of the platform, “I think that’s a very different thing than a social network. The objectives of the two are different. On a social … Continue reading Pinterest is NOT a Social Network [Why it Matters to Marketers]
Tailwind Tribes enables you to grow with other bloggers and marketers like you, while solving two key challenges that you face every day: Finding a steady supply of high-quality content to share, and Getting your … Continue reading Introducing Tailwind Tribes – Work Faster, Grow Faster Together
Instagram Stories – little photo or video snippets of your life that disappear in 24 hours are perfect for sharing behind-the-scenes looks into your business or products. Now, Instagram Story Polls make it even easier … Continue reading How to Use Instagram Story Polls for Fun, Engagement, and Marketing
It wasn’t long ago that the answer to “How do I use hashtags on Pinterest?” was, “Don’t!” Pinterest told us that hashtags didn’t work the way people expected, they could be confusing, and using them … Continue reading How to Use Hashtags on Pinterest
It’s no wonder brands and influencers are interested in getting more Instagram followers. Instagram recently reached 800 million active monthly users – and the last 100 million were added in under six months! What are the 500 … Continue reading 11 Ways to Get More Instagram Followers
Want to turn your passion for all things Pinterest into a money maker, or even a full-time business? There are several legitimate ways to do so from the comfort of your own home – or … Continue reading 6 Ways to Make Money on Pinterest
Has your Instagram engagement dropped recently? If so, you are not alone! Even some Instagram experts have noticed a huge decrease in likes and comments on their Instagram posts. And since we know it’s not … Continue reading Creating Real Instagram Engagement For Growth
Do you want people to find your blog, read it, love it, and share it? Of course you do! Well, then, you need to be using Pinterest to promote it. But, wait! “I don’t have … Continue reading How to Use Pinterest for Your Blog
It’s a fact – posting to Instagram every day is good for growth. According to a Tailwind original study, those who post to Instagram every day not only see 13 times as many likes, they … Continue reading What to Post on Instagram – Jumpstart Challenge
Where would we be without our tools? No can openers or hair brushes, no WordPress or Tailwind? Lost. We’d be lost. Fact is though, as handy as can openers are, you wouldn’t use one to … Continue reading Why The Tools You Use on Pinterest Matter
Should I be using hashtags on Pinterest? For years, the answer was a resounding, “NO!” The explanation from Pinterest being that they don’t work the way people expect, are confusing, and could actually work against … Continue reading Now You Can Use Hashtags on Pinterest!
Timing matters when it comes to comedy, cooking, and gardening, but what about Pinterest? And why do we ask? You see, when Smart Feed took over and changed Pinterest from a “show every Pin in the … Continue reading Does it Matter When I Pin to Pinterest?
This is a guest post from Kevin Espiritu of Supreme Strategies. I’ve got a confession that I suspect many of you might relate to. For years, I thought Pinterest was stupid. It’s probably no surprise … Continue reading Pinterest Marketing for Skeptics
Yes – We are going there. It’s time to discuss … the Instagram Shadow Ban!!! Cue ominous music and announcer… “Ever since I started using (insert tool here), I’ve been Shadow Banned!” “Help! My engagement … Continue reading The Truth About the Instagram Shadow Ban – with Jenn Herman
I’m so glad you asked! Pinterest works as a giant Pin board (think old-timey cork board with push pins) for all the ideas and products people like to save. Although it is often referred to … Continue reading How Does Pinterest Work? A Pinterest 101
Using the right hashtags is the easiest way to increase the organic reach of your Instagram posts. Every time you add a hashtag to the caption of your post it appears in the feed of that … Continue reading Instagram Hashtag Research: How to Find Great Hashtags Fast
Hashtags are a powerful tool for getting your content and business discovered on Instagram. Still, when we analyzed Tailwind member activity, we found that 27% are using two or fewer hashtags when various studies that show using nine or … Continue reading How and Where to Add Instagram Hashtags (Before or After Posting)
It’s wedding season – hurrah! But even as you scramble to play your part in someone’s “best day ever,” in the back of your mind is that nagging thought that you should be booking even more … Continue reading How to Book More Weddings with Pinterest
What is Pinterest Lens? Pinterest Lens is a visual search tool! If your iPhone or Android Pinterest app is set to English, you have it! “Lens” anything and get an array of suggested pins at your … Continue reading Pinterest Lens Gets a ‘Fashionable’ Update
In this post, we look at the Pinterest Pins that performed best last July to help you understand what you should be Pinning this month. We analyzed all of the Pins from Tailwind members from July … Continue reading What to Pin to Pinterest in July
Promoted Pins are Pinterest ads, which allow you to pay to have your Pin seen by more Pinners. They often perform better than organic Pins, bringing in more clicks, saves, leads, and sales. With new … Continue reading Want Pinterest Ads Results? 8 Things You Need to Know Now!
Imagine Instagram as a huge hotel full of guests. Your Instagram profile is just one of millions of rooms somewhere up on the twenty thousandth floor. Sure, your friends may stop in from time to … Continue reading The One Instagram Hashtag Strategy That Works for Anyone
Do you want to increase your blog’s social media traffic? Would you like to learn how to drive traffic to your long form content with Pinterest? More and more people are creating long form content. … Continue reading How to Drive Traffic to Long Form Content with Pinterest
Instagram Hashtags are undoubtably one of the most effective ways to get more likes on Instagram. Hashtags help your posts get found by those who aren’t already following you, enabling you to expand your reach faster … Continue reading Find The Best Instagram Hashtags with Tailwind’s Hashtag Finder
According to Instagram’s latest statistics, there are 400 million people using Instagram every day. That’s a lot of eyeballs. So how are you supposed to stand out in that kind of crowd? Our #FeedGoals Instagram … Continue reading #FeedGoals Instagram Challenge: Go from Zero to Instagram Hero in 31 Days
As a talented Etsy maker it’s time to embrace the powerful allure that Pinterest has for your customers. We’ve all hopped on Pinterest to quickly look something up only to lose hours in a blink … Continue reading How to Promote Your Etsy Shop on Pinterest
In our original study “How Often Should I Post to Instagram?” we discovered that accounts that increase the number of times they post to Instagram get significantly more likes and comments, more engagement per post, … Continue reading The Simple Secret to Faster Growth on Instagram
For this original study by Tailwind we took over 100,000 Instagram posts from a three month period and analyzed them to uncover how successful different accounts were when they changed the number of times they post to … Continue reading How Often Should I Post to Instagram? Our Study Says Every Day
What’s a feature account, you ask? An Instagram feature account is a grass-roots community term used by Instagrammers for accounts that are created by sourcing content using a hashtag. Successful feature accounts are carefully curated … Continue reading How to Create a Powerful Instagram Feature Account
Do you have a problem keeping your digital assets organized to post on Instagram? Have you wondered why similar accounts have grown and your posts seem to be lacking similar engagement? This is why you … Continue reading How to Create and Use Hashtag Lists for Instagram
How much time do you spend searching for the right hashtags for your Instagram posts and tapping them, one-by-one, into your phone screen? Smart Instagram marketers already save time by copying and pasting lists of … Continue reading How to Use Hashtag Lists in Tailwind for Instagram
If you’ve spent any time on Pinterest, you know that it’s all about beautiful Pinterest Pins. If you’re like many Pinners, you’ve spent more time looking than you have adding your own original content. It … Continue reading How to Create Beautiful Pinterest Pins
Boom! Instagram update shocker today as Instagram added the ability to add multiple images and videos into one Instagram post. Wow! Instagram didn’t give these new posts a name in the Instagram update – they … Continue reading Instagram Update! Multiple Images Now Possible on One Instagram Post
Hashtags on Instagram? Use them or bag it? That’s the question that Instagrammers face each time they post a photo on Instagram. Maybe you want to use hashtags on Instagram but you’re not sure why or … Continue reading How to Use Hashtags on Instagram
In this original study compiled by Tailwind for Instagram we analyzed over 60,000 Instagram posts and discovered all kinds of new statistics that will help you to hold successful Instagram contests that get more likes and … Continue reading Instagram Contest Ideas That Will Grow Your Followers 70% Faster
Are you posting on a regular basis on Instagram? Sharing interesting, fun content but wanting to really get to the next level with your Instagram account? The next step is to plan your Instagram feed … Continue reading How to Plan Your Instagram Feed to Rock the Grid
I’ve made my fair share of hiring mistakes over the years. In past jobs I’ve hired (and eventually had to fire) incompetents, slackers, and one seething gentleman whose eye twitched whenever he got angry. I’ve … Continue reading Don’t Compromise on Talent, Pull These Recruitment Levers Instead
In this post, we look at the Pinterest Pins that performed best last February to help you understand what you should be Pinning this month. We analyzed all of the Pins from Tailwind members from February … Continue reading What to Pin to Pinterest In February
Some small businesses explode on Instagram, packing on followers by the thousand. In this blog post we look at some of the fastest growing accounts from Tailwind’s 100,000 members on the hunt for tips to … Continue reading How to Grow Instagram Followers for Small Businesses
More Engagement on Instagram With Less Effort Posting to Instagram consistently can be a real headache. As we researched how bloggers and marketers are going about managing their Instagram accounts today we discovered some startling inefficiencies … Continue reading Introducing Tailwind for Instagram Scheduling & Analytics
In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year. We analyzed all of the Pins from Tailwind members … Continue reading What to Pin in January – Start 2017 Off Right
Social media marketing is only getting more important for modern marketers and bloggers. But how do you wrangle it into something manageable, cut through all the chaos and create a little order? Enter Tailwind’s 2017 … Continue reading 2017 Pinterest and Instagram Content Calendars – FREE Printables
Jillian Leslie loves her job, she comes alive when she talks about it. In one sense her job is one long party: every day her website CatchMyParty.com is the destination for thousands of people sharing and … Continue reading How I Attracted 195,000 More Followers to My Pinterest Party in 6 Months
Professional Instagram marketers will tell you that they can usually tell in the first five minutes whether an Instagram post will perform well or not – whether that post will fly, or die. The … Continue reading How to Get More Instagram Likes – The Dos and Don’ts
Yesterday I was talking to a friend who is considering applying for a job here at Tailwind. He asked me why I took the job of Director of Marketing and Growth back in July, and … Continue reading Listen to Your Customers, They’ll Guide What You Should Build
In this post we look at the Pinterest Pins that performed best last December to help you understand what you should be Pinning for Christmas and the New Year. We analyzed all of the Pins from … Continue reading What to Pin in December (in the run up to Christmas and the New Year)
It’s no secret that Pinterest is one of the biggest sources of referral traffic on the Internet. While increased traffic can help bloggers and media companies to sell more advertising, many businesses (especially e-commerce) use … Continue reading Pinterest Business Tips: Drive Awareness and Sales
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs. It can send a truckload of referral traffic. In fact, it’s one … Continue reading How to Get Traffic From Pinterest to Your Website or Blog
Wouldn’t it be great to see your Instagram posts light up with comments after you post them? Instagram comments can be powerful. They are the only two-way interaction you can have on a post. It … Continue reading How to Get More Instagram Comments – 10 Inventive Ways
With more than 500 million active monthly users and counting, every blogger and business owner wants to get traffic from Instagram to their website. But despite posting regularly and growing our like counts, actually getting … Continue reading How To Get Traffic From Instagram: The Complete Guide
Instagram has long been a haven for showing off products. Whether it’s the glamorous new bag from Kate Spade or the high-horsepower new car from Chevy, fans have spent 6 years double tapping on products without … Continue reading Shoppable Brings Instagram a Step Closer to E-Commerce
With Fall well under way, Thanksgiving imminent and Christmas just around the corner, we help guide your Pinning for the month ahead by showing you what Pins performed best last November We analyzed all of the … Continue reading What to Pin in November
Verifying your site on Pinterest. Sounds like an overly-complicated, code heavy process and who really needs that, right? Well Pinterest site verification has many amazing benefits and doesn’t have to be hard at all! Adding your account … Continue reading Pinterest Site Verification: Easy Step-by-Step Guide
For many Tailwind members Pinterest is their largest, or second largest, source of traffic. Did you know that clicks from Pinterest often generate more dollars than clicks from Google organic search? We all know someone … Continue reading 7 Yuuuge Pinterest Tips in 7 Minutes
How far in advance should I Pin my fall content to Pinterest? In the springtime we Repin easter eggs, in the summertime we Repin swimsuits, and in the fall we Repin everything orange-colored and pumpkin-flavored. You’d think … Continue reading What to Pin in October
Today, we are announcing the acquisition of two early thought leaders in the Pinterest marketing space. These sites grew to serve tens of thousands of monthly visitors seeking to improve their marketing efforts on Pinterest. We’re honored … Continue reading Tailwind Acquires PinAlerts and Oh So Pinteresting Blog
We just welcomed our 100,000th member to the Tailwind family! Thank you Seat Hoody (makers of sweat-resistant seat covers) for being the 100,000th, and to every one of our members who made this insanely wonderful … Continue reading We’ve Grown to 100,000 Members! Gift $30 of Free Tailwind, Get $30
We analyzed every post to Instagram from Tailwind members in the past month and uncovered the five posts with the highest engagement rates. We discussed these five posts with special guest Avery Oden, a Gold Addy … Continue reading Consistency Key to Higher Engagement on Instagram – What’s Working on Instagram Ep2
If you’ve been on Pinterest recently, you might have noticed something a little different about your account: You’re getting a lot more messages. This is due to a change in how Pinterest alerts users to new … Continue reading What’s Up With Pinterest’s New Group Board Messages?
It’s not enough anymore to post a photo of your finished product on social media. Sure, audiences appreciate a pretty picture (who doesn’t?), but with the rise of in-the-moment platforms like Instagram and Snapchat, followers … Continue reading How to Use Instagram Stories to Share your Creative Process
These visual marketers are getting RESULTS. 120k repins in 6 months. 80% of e-commerce traffic from Pinterest. 1.4M followers. Here’s how they did it. We love to see our members grow and succeed on social … Continue reading Takeoff Awards – Honoring Massive Growth on Pinterest
Posting to Instagram from your phone can be really inconvenient. Instagram claims it doesn’t allow you to post content from your desktop computer, but there are work-arounds that could save you hours of time and … Continue reading How To Upload Posts To Instagram From Your Desktop Computer
This guide surfaces the best performing Instagram posts from the Tailwind community, based on the engagement rate of the posts. By focusing on engagement rate, rather than simply volume of likes, our goal is … Continue reading Instagram’s Most Liked Photos – Updated Monthly
Do you remember the cover art of the records that your father owned? How about the pattern on your grandmother’s linoleum floor? If you do, how useful are these things to your work today? To … Continue reading The Curator’s Instinct for Pinterest: How Eric Kass Blew Up
The Etsy community boasts some of the most creative entrepreneurs in the world. They’re craftsmen and women, their work is beautiful, and quite honestly, so is some of their social media marketing. The Tailwind team … Continue reading Etsy Social Media Marketing Tips from the Etsy Up Conference
“Tactics without strategy is the noise before defeat.” That quote is so good that it’s often misattributed to Sun Tzu, military philosopher and writer of The Art of War. It tells us two important things. … Continue reading Plan the Ultimate Pinterest & Instagram Visual Marketing Strategy
This post is based on a Facebook Live event I did with my co-worker, Madison, based on different Pinterest rumors we were hearing. Watch the first 10 minutes below and the full video for free on … Continue reading 11 Pinterest Myths Debunked
This post is based on a live video I recorded with our CEO about Instagram Marketing. Watch the first 10 minutes below and the full video for free on our education platform, Launchpad. Yes, you read … Continue reading Instagram Marketing: How to Grow Your Community
This post is based on a Facebook Live Q&A about Pinterest advertising and Promoted Pins. Watch the first 10 minutes below or check out Launchpad for the FREE full video: Tired of hearing all the hype … Continue reading Pinterest Advertising: Make the Most of Your Promoted Pins Campaign
What’s the cornerstone of any great Pinterest strategy effort? Great Pins. However, there’s more to a great Pin than you may realize, and an effective, engaging Pin doesn’t happen by accident. In this post, I’ll … Continue reading Pin Curation: The Cornerstone of a Strong Pinterest Strategy
Have you noticed anything weird with your Pinterest account lately? No descriptions? Pins that suddenly have 1,000s of repins? You’re not alone and don’t worry – there isn’t anything wrong with your account. Pinterest is … Continue reading What You Need To Know About Pinterest’s Activity Changes
Did you know that about 80% of Pinterest’s daily traffic comes from mobile devices? With the smartphone revolution going on, it’s not a surprise that a lot of people like to use their Pinterest app on … Continue reading How to Optimize Your Pins for the Pinterest App
What are Pinterest boards? Most people will tell you that Pinterest boards are simply groups of Pins arranged by a topic. That’s true, but boards can also be so much more. Boards allow you to … Continue reading Creating Pinterest Boards: Your Complete Guide (+ a FREE Worksheet)
We’ll admit it: Search Engine Optimization (SEO) isn’t the friendliest phrase in the marketing world. Somehow it doesn’t quite roll off the tongue as well as other terms, say for example “Pinterest”, or “avatar”, or … Continue reading The Ins and Outs of Pinterest SEO: How To Build a Strong Foundation
Today, we are pleased to announce that Tailwind now let’s you create, edit and schedule pins on mobile iOS devices. We view this as a big step forward for Tailwind and our members. Visual marketers … Continue reading How to Schedule Pins on the Go – Introducing the Tailwind iOS Mobile App
Today we’re announcing a significant update to Tailwind Publisher, our pin creation and scheduling tool. Here’s what’s changing and why. After a multi-month beta period, we’re beginning to roll out Publisher 2.0 to all Tailwind … Continue reading Why We’re Overhauling Our Fastest Growing Product
In 2012, Becca Ludlum saw an opportunity to change her life. With her blog, My Crazy Good Life, taking off Becca took the jump and left her day job as a speech therapist to become … Continue reading Pin Scheduling Case Study: “My Crazy Good Life”
Do You Really Know What Drives Your Referral Traffic from Pinterest? There’s a good deal of confusion about what drives traffic from Pinterest to blogs and websites. An individual site will often see ebbs and flows … Continue reading How To Understand Your Traffic from Pinterest
Have you been frustrated with your Pins’ recent visibility? Or perhaps overjoyed by a sudden growth in repins and referral traffic from Pinterest? Either way, you are not alone. Over the past year and a … Continue reading “Why Aren’t My Pins Being Seen?” Diving Into The Pinterest Smart Feed
Getting more repins is a vital part of your Pinterest marketing strategy, as this can ensure that people are visiting your website weeks after you’ve initially pinned your content. According to one Pinterest study, 30% … Continue reading 6 Ways to Get More Repins on Pinterest
Check out our 2017 Pinterest and Instagram Content Calendars! Everyone has something they want to accomplish in the new year. Some want to improve their health, some want to take up a new hobby, … Continue reading FREE Printable 2016 Pinterest & Instagram Content Calendars
The world of e-commerce has been ever-changing since the dawn of the internet, and right now we’re stepping into uncharted territory. Purchasing is no longer limited to e-commerce sites. You can now purchase products directly … Continue reading How to Get Buyable Pins
Pinterest analyzed dozens of potential features to determine what makes for a great pin. Four things stood out. Download this FREE guide to learn what they were! Click the image below to download the guide to … Continue reading What Makes a Great Pin?
Instagram has quickly become the darling of the visual marketing space. The platform, focused on sharing moments of your life as they happen, is known for it’s simple, singular focus on images. In fact, Instagram … Continue reading Instagram Analytics: The Metrics That Matter
Looking to boost your business’s visibility on Pinterest? Want to know the secrets of truly effective Pinterest marketing and the tactics the pros use to realize exceptional results? Here at Tailwind, we live and breathe … Continue reading 11 Pinterest Marketing Growth Hacks That Work For Every Business
There is no point mourning the loss of the old chronological listing of pins on our Pinterest feeds. Those days are gone and we’ll be dealing with algorithm changes from here on out. That said, … Continue reading Deleting Underperforming Pins – Good Pinterest SEO Strategy or Waste of Time?
Promoted pins have a new option – engagement pins. Should you try them or should you keep paying for clicks? Like many small business owners who have tried them, I’ve been thrilled with Pinterest promoted … Continue reading Pinterest Promoted Pins – Should You Pay for Engagement?
Sharing your work can feel weird or self-conscious, but it doesn’t have to! Pinterest can be a great way to get started for makers and image savvy creatives. There is no one right way to … Continue reading How to pin your work to Pinterest (without feeling weird about it!)
Update: Have a question? We have an answer. There is now a Q&A at the bottom of this post. If you have any other questions, comments, suggestions – anything – feel free to put them in … Continue reading Schedule Pins in Hootsuite with Tailwind
If you’re wondering whether or not your brand needs to market on Pinterest, the answer is simple: Yes. Yes, you do. By not building your presence on Pinterest, you’re missing out on the opportunity to … Continue reading 4 Reasons Pinterest Marketing Is Essential
I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, … Continue reading Stop Treating Pinterest Like a Social Media Platform
Earlier today, Pinterest named Tailwind an inaugural partner in the new Marketing Developer Partner program. This means we’ll have special access to the Content Publishing API, which allows us to help you do fun things … Continue reading 12 Moments When Pinterest’s Marketing Developer Partner Program Will Improve Your Life
In this post, Gretchen from Retired by 40 gives us a look into why you should embrace what makes you weird and share it with the world – using Pinterest, of course. Last week, while browsing … Continue reading Pinterest Your Passion
Instagram alone has over 300 million monthly active users. It’s visibility and popularity amongst other social media networks make it a great tool for businesses looking to grow their brand. Instagram’s video feature provides an even better … Continue reading Increase Your Brand’s Success with Instagram Video
If you still haven’t tried Instagram marketing for your company, now is the time. There are over 300 million users on Instagram who discover various companies and their content through this app daily. Instagram is the perfect way … Continue reading How to Market on Instagram
With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good … Continue reading Social Media Resolutions [INFOGRAPHIC]
We live in an increasingly mobile world. Is your Pinterest marketing strategy ready for it? If you’re like the vast majority of human beings in 2014, you probably do a lot of browsing on your phone or tablet. … Continue reading Mobile Pinterest Marketing
It’s that time of year again. There’s non-stop Christmas music, the threat of Santa always watching and everyone is scouring Pinterest for the perfect thing to add to their secret gift board. All of this holiday … Continue reading Pinterest Holiday Marketing: The Ultimate Guide
One of the best things about the Chrome browser is it’s amazing catalog of extensions. Here we’ve pulled the 13 best Chrome extensions for marketers. There are some to help save you time, some to help … Continue reading 13 Best Chrome Extensions for Marketers
For the tech-savvy entrepreneurs, Pinterest for small business owners is like a virtual social media mecca for their brand. Breaking a company down into bite-size images makes it easier for prospective customers to know who we are and … Continue reading Pinterest for Small Business: Etsy
Over the years, one feature has been requested by our customers more than any other. Today, we’re excited to finally bring it you… You can now schedule pins with Tailwind! From the start, we knew … Continue reading Introducing Pin Scheduling from Tailwind
What makes a pin more likely to receive click-throughs? Keep reading to learn how to optimize your pins for clicks. You created an amazing image, with an equally amazing and keyword-rich description. The pin’s been shared hundreds – if … Continue reading How To Get Click-Throughs from Pinterest
Pinterest is all about interests – it’s literally in the name. Pinterest users collect things that are of interest to them. While a users’ “work” board and their “cat-lover” board may not seem all that … Continue reading Marketing with Pinterest’s Interests
Every brand has a story to tell. Learn how to show off your unique tale using Pinterest. Just like a snowflake or a stereotypical child of the Millennium, your company is 100% unique. So why not … Continue reading Tell Your Company Story with Pinterest
On October 19, Pinterest is releasing an update to their privacy policy to better incorporate the coming introduction of promoted pins. While advertising on Pinterest has been around in various forms since Pinterest first launched, the … Continue reading Promoted Pins & Pinterest’s Privacy Policy
Like with any marketing plan, there are certain things that must be evaluated to keep a Pinterest marketing strategy strong. In this post, we’ve outline the 5 questions all Pinterest marketers should ask – but don’t. Pinterest’s … Continue reading 5 Questions Pinterest Marketers Should Ask, But Don’t
It’s the question on even the most cavalier marketer’s mind – how do I get Pinterest followers?? While there might not be a “get rich quick” scheme for gaining quality Pinterest followers, in this post we’ve outlined a few … Continue reading How to Get Pinterest Followers
Beauty brands on Pinterest seem to have all the secrets to success. In this post, we’ll be outlining a few of the tips and trick you can steal to make your profile a bit more … Continue reading Secrets of the Best Beauty Brands on Pinterest
With the arrival of Pinterest, a new player joined the competitive search engine landscape. As time passed, social-savvy journalists began noting the rising power of the plucky image-sharing website. Even so, Google has apparently been unfazed … Continue reading Battle of the Engines: Google vs. Pinterest Search
Believe it or not, Pinterest marketing isn’t just pinning pretty pictures and hoping for the best. There’s actually a lot that goes into creating a great Pinterest page, a lot of concepts to understand. To … Continue reading A-Z: The Pinterest Marketing Dictionary
Believe it or not, men on Pinterest do exist. To prove this point, we gathered 16 of the manliest accounts we could find. Even in 2014, many people still believe that Pinterest is a site … Continue reading It’s No Myth: Men On Pinterest Exist
UPDATE: You can now schedule pins and repins from anywhere on the web with Tailwind. Learn more about pin scheduling. As we learned from the study conducted by Software Advice, social media scheduling is a tool a … Continue reading Benefits of Social Media Scheduling
It’s definitely an exciting time in the world of Pinterest marketing, with the platform having 60 million plus active monthly users and growing. While there’s been a lot of talk about how online retailers are at … Continue reading How to Generate More Email Sign Ups from Pinterest
The wait is over – sending messages on Pinterest is finally here! As any avid Pinterest user knows, sending pins on Pinterest is a staple to sharing content with friends. Well, now you can send … Continue reading Pinterest Adds Messaging Capabilities
Business is a pretty interesting field. It’s a little bit of advertising. It’s a little bit of psychology. It’s a little bit of customer success. It’s really a little bit of everything, mixed with a whole lot of creativity. And, … Continue reading 36 of Our Favorite Business Quotes
UPDATE: You can now schedule pins and repins from anywhere on the web with Tailwind. Learn more about pin scheduling. With so much pressure on marketers to be posting on multiple social media networks, multiple times … Continue reading The State of Social Media Scheduling
Visual marketing has taken the world for a spin and changed marketer’s mindset from all text to a combination of content and visual. The marriage of the message with the image attracts viewers, communicates your … Continue reading How A Non-Visual Brand Can Join the Visual Marketing Party
Contests. Love ’em or hate ’em, these fun little competititons are sure to benefit any company, from software providers to fashion outlets. Armed with knowledge gleaned from years of contest-managing experience on Twitter and Facebook, … Continue reading The Power of Social Media Contests
When it comes to pinning content, timing is crucial. No matter how adorable that kitten meme is, it’s not going to get any repins if nobody sees it So, when to pin? In this blog … Continue reading When to Pin to Pinterest
Brands are flocking to Pinterest to promote their product. We would know. We are one of them. But anybody can sign up for an account, put their brand name on it, post some pretty pictures … Continue reading CPG Brands on Pinterest
We all know Pinterest is about the pins. The pins you’re pinning, the pins you’re repinning, the pins you’re creating – Pinterest revolves around pins! That’s why it’s important to pin relevant, high quality content, but that’s not … Continue reading Pinterest Content Discovery
Soon Pinterest pages everywhere will have a whole new look thanks to the release of Guided Search for web browsers. The past few months have been very busy for Pinterest. In April they introduced the mobile lead Guided … Continue reading Pinterest Guided Search for Web
Pinterest announces official access for select companies to a Business Insights API. Meet Tailwind v3, now powered by the API. What does the announcement of a Pinterest Business Insights API mean for you? Faster and better product … Continue reading The Pinterest Business Insights API, Tailwind and You
Although it might not seem like the chattiest network, figuring out how to get comments on Pinterest can be extremely valuable to your social media strategy. Below we outline a couple of the ways you … Continue reading How To Get Comments on Pinterest
So you own a small business, and decide it’s time to delve into the ever-changing Pinterest landscape. But building a Pinterest for small business isn’t easy. So you read a few tips online, an FAQ … Continue reading 5 Unique Pinterest for Small Business Ideas
We have a thing for color. Previously, we discussed the nature of the color blue and why it is such a popular color. Now we’re using an infographic and key points provided by Attwood Digital to … Continue reading The Meaning of Color in Marketing
With last night’s announcement of Guided Search, Pinterest is looking to change the way we view search engines. Sounds great, but what exactly does that mean? In this post, we walk you through what Guided … Continue reading Exploring Pinterest’s Guided Search
If there is one thing this writer enjoys more than researching blog articles and finding good Pinterest tips for all you loyal blog readers out there, it’s designing the accompanying images for our blog posts. Creating … Continue reading 5 Design Tools to Create Pinnable Images
Need a pick-me-up? We found 22 of the best Pinterest quotes to get your day started right. Here at Tailwind, we understand the power of words. They can pick you up, make you think, bring you … Continue reading The 22 Best Pinterest Quotes to Brighten Your Day
Sure, there are plenty of reasons Pinterest is so successful. But what do we think the biggest factor is? The Pin It button. Keep reading to find out why! As I’m sure you’ve realized, Pinterest … Continue reading Power of the Pin It Button
In Software Advice’s recent social media study, 168 marketers 168 marketers were polled about their social media content strategy. Keep reading to find out what works – and what doesn’t work – for marketers today. Tactics … Continue reading Study: Optimizing a Social Media Content Strategy
2013 was another great year for the rich and famous. A year chock-full of killer movies, stellar TV shows, hit songs, and serious scandal. From Bieber’s misadventures in Rio to Paula Deen’s racial slurring, 2013 was tabloid … Continue reading Lessons Learned from Social Media Scandals
In a previous blog post, we discussed the importance of blogging and how it has drastically changed the way people absorb information. In this follow up, we would like to list some of the bonuses … Continue reading Advantages of Contributing Blog Writers
It takes a lot to start a company. Long hours, little sleep and a ton of work – all of which is part of the job, hence the rather high failure rate. In order to … Continue reading Startup Spotlight: VentureLab
When Malaysia Airlines flight 370’s disappearance first became public, discussion was fierce. In times past, such discussion might have taken place in town halls or behind closed doors. But this is the age of social … Continue reading Social Media Reactions to MH370
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with … Continue reading Pinterest’s Interests – What Do They Mean?
Many organizations claim that blogging is dead and buried, never to rise again. A thing of the past, displaced by social media. Others say that blogging is for individuals, not companies. But it turns out … Continue reading The Benefits of Blogging
In an agency environment, selling a client on a new platform can be a daunting task. While your clients probably understand that Facebook and Twitter are important to their marketing plan, you want to be … Continue reading How to Sell Your Agency Clients on Pinterest
Social media can be incredibly difficult to use as a marketing tool. Some companies and organizations expect instant sales simply from posting once a day or gaining a certain number of likes. But theres a … Continue reading 4 Social Media Tips Inspired by George Takei
Pinterest is quickly becoming a global phenomenon. According to Media Bistro, they’ve amassed over 70 million users worldwide, with 45.6% of the users hailing from the United States. This implies that there are a total of … Continue reading Pinterest Goes Global
Here at Tailwind we recognize the importance of color in social media marketing, especially on Pinterest. As such, an interesting trend recently caught our eye. Why is it that almost all of the top social media … Continue reading True Blue Social Media: A Logo Analysis
If you’re reading this blog, then you’re probably familiar with Pinterest, and there’s also a good chance that some of you are pretty big fans of Vine. Vine is a mobile video making app that allows … Continue reading How to Add Vine Videos to Pinterest
Tailwind is no stranger to acquisitions. Just last year we acquired PinReach. But we’re a bit astonished at Facebook’s recent $19 billion acquisition of WhatsApp. We decided to dig around a bit to see if … Continue reading What’s Up WhatsApp?: The Story of a $19 Billion Acquisition
In this new age of social media marketing, many make the mistake of posting the same type of content on all of the different forms of social media platforms. In actuality, the different social media … Continue reading Choosing from Social Media Platforms
Anyone who is a pop culture enthusiast or an avid fan of scrolling through YouTube videos has probably seen Justin Timberlake’s sketch on the Late Night with Jimmy Fallon show satirizing the overuse of hashtags. … Continue reading 5 Ways to Use Hashtags to Your Advantage
In a world full of HootSuites and TweetDecks, social media marketers are missing out on one major opportunity – Pinterest Listening. With Pinterest driving more traffic and revenue than Twitter and Facebook, the ability to … Continue reading Why We Need a Pinterest Listening Tool
Are you excited for the Super Bowl Sunday? We here at Tailwind, along with the millions of die-hard fans are fired up to see the Seattle Seahawks play against the Denver Broncos. But for those … Continue reading Good Eats for Super Bowl XLVIII
An issue that we see many businesses run into when using Pinterest is trying to figure out to make it flow with the rest of their online presence and marketing efforts. If the thought of … Continue reading Your Pinterest Business Plan
If you are marketing online, you should know that search engine optimization (SEO) is a huge part of being successful, seeing as the majority of most web sites’ traffic comes from major commercial search engines … Continue reading A Rookie’s SEO Overview: Part 1
What started as a way to keep in touch with friends has turned into a phenomenon- social media has now become a vital part of most businesses’ marketing plans. Social media is great because it … Continue reading How to Land a Social Media Marketing Job
As marketers, it’s our job to predict what the public wants. Sometimes we get it right, and sometimes we get it wrong. I was curious to know what “real people” thought about brands on Pinterest, … Continue reading What Consumers Love and Hate About Brands on Pinterest
The original purpose of businesses being on social media was to get a company’s message out to as many people as possible, with the goal to gain as many followers as possible. While these two … Continue reading The Importance of Fan Engagement
UPDATE: You can now schedule pins and repins from anywhere on the web with Tailwind. Learn more about pin scheduling or start your free trial by signing up with Pinterest! Signup with Pinterest *No credit card required … Continue reading Social Media Scheduling
Here at Tailwind, we’re all about balancing work and play, which is a lot easier when you work with something as fun as Pinterest! Today we thought we would take the time to check out … Continue reading Pinterest-Popular New Year’s Eve Cocktails
We don’t want to beat a dead horse; we’re sure you’ve heard it over and over again- marketing through social media is big. With this new type of marketing comes a whole new set of … Continue reading Goals of Social Media Marketing
These 6 brands prove that there’s no need for a “White Christmas” when you can have a “Pinterest Christmas”. Target Pinterest and Target go together like jingle bells and reindeer. Not only has Target been … Continue reading 6 Brands That Are Having a “Pinterest Christmas”
Originally featured on MTM Recognition’s blog, this post proves that social listening isn’t just important for your brand image- it’s important for understanding your own employees, too. You always listen to your employees. You listen … Continue reading The Importance of Social Listening for Employers [Repost]
