If you’ve been on Pinterest recently, you might have noticed something a little different about your account: You’re getting a lot more messages. This is due to a change in how Pinterest alerts users to new … Continue reading What’s Up With Pinterest’s New Group Board Messages? →

This post is based on a Facebook Live Q&A about Pinterest advertising and Promoted Pins. Watch the first 10 minutes below or check out Launchpad for the FREE full video: Tired of hearing all the hype … Continue reading Pinterest Advertising: Make the Most of Your Promoted Pins Campaign →

What’s the cornerstone of any great Pinterest strategy effort? Great Pins. However, there’s more to a great Pin than you may realize, and an effective, engaging Pin doesn’t happen by accident. In this post, I’ll … Continue reading Pin Curation: The Cornerstone of a Strong Pinterest Strategy →

What are Pinterest boards? Most people will tell you that Pinterest boards are simply groups of Pins arranged by a topic. That’s true, but boards can also be so much more. Boards allow you to … Continue reading Creating Pinterest Boards: Your Complete Guide (+ a FREE Worksheet) →

In 2012, Becca Ludlum saw an opportunity to change her life. With her blog, My Crazy Good Life, taking off Becca took the jump and left her day job as a speech therapist to become … Continue reading Pin Scheduling Case Study: “My Crazy Good Life” →

If you’re wondering whether or not your brand needs to market on Pinterest, the answer is simple: Yes. Yes, you do. By not building your presence on Pinterest, you’re missing out on the opportunity to … Continue reading 4 Reasons Pinterest Marketing Is Essential →

I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, … Continue reading Stop Treating Pinterest Like a Social Media Platform →

We live in an increasingly mobile world. Is your Pinterest marketing strategy ready for it? If you’re like the vast majority of human beings in 2014, you probably do a lot of browsing on your phone or tablet. … Continue reading Mobile Pinterest Marketing →

It’s that time of year again. There’s non-stop Christmas music, the threat of Santa always watching and everyone is scouring Pinterest for the perfect thing to add to their secret gift board. All of this holiday … Continue reading Pinterest Holiday Marketing: The Ultimate Guide →

For the tech-savvy entrepreneurs, Pinterest for small business owners is like a virtual social media mecca for their brand. Breaking a company down into bite-size images makes it easier for prospective customers to know who we are and … Continue reading Pinterest for Small Business: Etsy →

Over the years, one feature has been requested by our customers more than any other.  Today, we’re excited to finally bring it you… You can now schedule pins with Tailwind! From the start, we knew … Continue reading Introducing Pin Scheduling from Tailwind →

What makes a pin more likely to receive click-throughs? Keep reading to learn how to optimize your pins for clicks. You created an amazing image, with an equally amazing and keyword-rich description. The pin’s been shared hundreds – if … Continue reading How To Get Click-Throughs from Pinterest →

Beauty brands on Pinterest seem to have all the secrets to success. In this post, we’ll be outlining a few of the tips and trick you can steal to make your profile a bit more … Continue reading Secrets of the Best Beauty Brands on Pinterest →

With the arrival of Pinterest, a new player joined the competitive search engine landscape. As time passed, social-savvy journalists began noting the rising power of the plucky image-sharing website. Even so, Google has apparently been unfazed … Continue reading Battle of the Engines: Google vs. Pinterest Search →

It’s definitely an exciting time in the world of Pinterest marketing, with the platform having 60 million plus active monthly users and growing. While there’s been a lot of talk about how online retailers are at … Continue reading How to Generate More Email Sign Ups from Pinterest →

Business is a pretty interesting field. It’s a little bit of advertising. It’s a little bit of psychology. It’s a little bit of customer success. It’s really a little bit of everything, mixed with a whole lot of creativity. And, … Continue reading 36 of Our Favorite Business Quotes →

UPDATE: You can now schedule pins and repins from anywhere on the web with Tailwind.  Learn more about pin scheduling.  With so much pressure on marketers to be posting on multiple social media networks, multiple times … Continue reading The State of Social Media Scheduling →

Visual marketing has taken the world for a spin and changed marketer’s mindset from all text to a combination of content and visual. The marriage of the message with the image attracts viewers, communicates your … Continue reading How A Non-Visual Brand Can Join the Visual Marketing Party →

Although it might not seem like the chattiest network, figuring out how to get comments on Pinterest can be extremely valuable to your social media strategy. Below we outline a couple of the ways you … Continue reading How To Get Comments on Pinterest →

Sure, there are plenty of reasons Pinterest is so successful. But what do we think the biggest factor is? The Pin It button. Keep reading to find out why! As I’m sure you’ve realized, Pinterest … Continue reading Power of the Pin It Button →

In this new age of social media marketing, many make the mistake of posting the same type of content on all of the different forms of social media platforms. In actuality, the different social media … Continue reading Choosing from Social Media Platforms →

An issue that we see many businesses run into when using Pinterest is trying to figure out to make it flow with the rest of their online presence and marketing efforts. If the thought of … Continue reading Your Pinterest Business Plan →

 If you are marketing online, you should know that search engine optimization (SEO) is a huge part of being successful, seeing as the majority of most web sites’ traffic comes from major commercial search engines … Continue reading A Rookie’s SEO Overview: Part 1 →

What started as a way to keep in touch with friends has turned into a phenomenon- social media has now become a vital part of most businesses’ marketing plans. Social media is great because it … Continue reading How to Land a Social Media Marketing Job →

As marketers, it’s our job to predict what the public wants. Sometimes we get it right, and sometimes we get it wrong. I was curious to know what “real people” thought about brands on Pinterest, … Continue reading What Consumers Love and Hate About Brands on Pinterest →

The original purpose of businesses being on social media was to get a company’s message out to as many people as possible, with the goal to gain as many followers as possible. While these two … Continue reading The Importance of Fan Engagement →

It’s a new year, and you know what that means- the perfect time for New Year’s resolutions! When setting your resolutions, think larger than yourself; perhaps it’s time to better your business. What’s a better … Continue reading Social Media Scheduling →

Here at Tailwind, we’re all about balancing work and play, which is a lot easier when you work with something as fun as Pinterest! Today we thought we would take the time to check out … Continue reading Pinterest-Popular New Year’s Eve Cocktails →

Originally featured on MTM Recognition’s blog, this post proves that social listening isn’t just important for your brand image- it’s important for understanding your own employees, too. You always listen to your employees. You listen … Continue reading The Importance of Social Listening for Employers [Repost] →

As Pinterest is becoming more and more popular, the type of users on it are expanding as well. While colleges, universities and non-profit organizations probably aren’t the first thing you think of when you imagine … Continue reading How Universities and Non-profits Use Pinterest →

Just last week Pinterest announced their first ever API. With this new release, Pinterest is teaming with some of their previous partner brands, like iVillage and Better Homes and Gardens, to bring pins off Pinterest for the … Continue reading What Does the Pinterest API Really Mean? →