While Pinterest success can sometimes feel elusive and Pinterest SEO might feel like a mystery, any time Pinterest tells us what we can do to improve our results, it’s worth doing, and doing well. And … Continue reading Pinterest SEO Quick Tip – How to Write Pin Titles→
Company values are an incredible way to connect with your followers on – and off! – Instagram. They are the framework behind nearly every business, guiding decisions and opening possibilities. Plus, they’re the number one … Continue reading 10 Instagram Brands That Are Living Their Company Values→
Android users rejoice! The Tailwind for Android app is here! 🎉 We asked for your wishlists, examined our brand values and requested tons of user feedback earlier this year before doubling down on the Tailwind … Continue reading Tailwind for Android is Here!→
There one minute, gone the next! ⏳ You might be wondering why you should even spend time getting familiar with your Instagram Story insights if Stories just vanish after 24 hours? Well, there’s a great … Continue reading The Instagram Story Insights That Matter→
Chances are, your blog post tells a story. Whether you’ve written about a recipe, fashion, or wellness, there’s an underlying story that your reader will connect with. At heart, your life was different before and after you encountered this topic, and your blog post can help inform a reader, sway them, or in some way change their lives, too!
The days when Instagram was just an app for sharing photos with your nearest and dearest friends are over. Nowadays, the platform is a powerful tool for connection and engagement, especially for businesses and brands. … Continue reading Selling on Instagram Decoded: How to Earn More in 2020→
Verifying your site on Pinterest. Sounds like a complicated, code-heavy process. And who really needs that, right? Well Pinterest site verification has many amazing benefits and doesn’t have to be hard at all! Verifying your … Continue reading Pinterest Site Verification: Easy Step-by-Step Guide→
Remember the days when Instagram was just a photo-sharing app? Today, 1 billion users later, Instagram has become a go-to platform for everyone to keep up with friends, favorite brands, and celebrities. Video has definitely … Continue reading Creating Videos For Instagram Has NEVER Been This Easy→
I know, I know. Pinterest is our escape, our happy place. So when you mention Pinterest and SEO (Search Engine Optimization) together, unless you’re an SEO pro, you’re probably cringing just a bit right now! … Continue reading Pinterest SEO Simplified→
If you’ve been building a brand or trying to secure sponsorships as an influencer, you may be wondering about Instagram Creator Accounts. You’re intrigued by the benefits that come with them (Shopping! 🛍 New analytics!📈) … Continue reading Instagram Creator Accounts – Should I Switch?→
Let’s face it: we’re living for all the fantastic new ways you can post your best photos and videos on Instagram. From portrait, landscape, and square photo options, Instagram stories, IGTV videos, and videos in … Continue reading The Only Instagram Image Size Guide You Need in 2019→
If you’ve been marketing on Instagram for any length of time, you’ve likely found that Instagram’s algorithm turned things upside down. Instead of an equal shot at a chronological feed, you’re clamoring for attention in … Continue reading Can Instagram Pods Help You Beat the Algorithm?→
The competition for attention on Instagram is fierce. From Instagram posts to Live video, Stories, and IGTV… audience attention is more fractured than viewer opinions after watching the final episode of Game of Thrones. 😳🤣🤯 … Continue reading How to Create an Instagram Strategy (That Really Works!)→
Instagram takeovers are a powerful way to accomplish several Instagram marketing objectives, such as increasing brand awareness, gaining access to new audiences, and boosting engagement on your platform! The best part is you don’t even … Continue reading Run an Unforgettable Instagram Takeover in 5 Steps→
Whether you are selling on Etsy, Amazon, or your own website, having amazing lifestyle product photography can mean the difference between getting an abundance of traffic and sales from Instagram or Pinterest and nothing at … Continue reading How to Create Gorgeous Lifestyle Photography→
Are you selling products online with your Shopify store? Do you share those on Instagram and love the way it creates brand awareness and customer engagement? Would you like to turn that awareness and engagement … Continue reading How to Make Instagram Shoppable with Shopify→
With all the work you put into Instagram – creating beautiful images with inspiring captions and useful hashtags, wouldn’t it be nice if you could suddenly double the impact of that work on your marketing? … Continue reading How and Why to Post from Instagram to Pinterest→
Instagram geotags add location information to your Instagram posts, allowing people to see where your photo or video was taken. If you’re a brick-and-mortar business looking to attract local patrons, or if you’re a global … Continue reading How to Instagram Geopost Posts and Stories→
Using Instagram for more product sales goes beyond uploading a great photo or video. Your caption is just as important as your Instagram video or photo itself! With over 72% of Instagram users reporting that they … Continue reading How to Write Instagram Captions That Sell→
Tailwind Tribes are made up of like-minded content creators who support each other and curate engaging Pinterest accounts by sharing each others content to Pinterest – right from inside Tailwind. Tribe owners and Tribemates alike … Continue reading How to Start, Grow, and Maintain an Active Tailwind Tribe→
People come to Pinterest actively looking for ideas to try and buy. And the best ideas come from content Creators like you – bloggers, entrepreneurs, publishers, artists, and more. To make it even easier for … Continue reading New Ways to Get Discovered on Pinterest→
As you set your 2018 marketing goals, have you figured out where Instagram fits in? A well-defined goal on Instagram is much more than “Post something often enough that my IRL friends know I’m alive … Continue reading The Ultimate Instagram Planner Is Here!→
Pinterest board sections, a way for Pinners to organize Pins within Pinterest boards, were released to all of us in November. Those among us with a passion for sorting and filing jumped right on it. … Continue reading How to Use Pinterest Board Sections→
It wasn’t long ago that the answer to “How do I use hashtags on Pinterest?” was, “Don’t!” Pinterest told us that hashtags didn’t work the way people expected, they could be confusing, and using them … Continue reading How to Use Hashtags on Pinterest→
It’s no wonder brands and influencers are interested in getting more Instagram followers. Instagram recently reached 800 million active monthly users – and the last 100 million were added in under six months! What are the 500 … Continue reading 11 Ways to Get More Instagram Followers→
Want to turn your passion for all things Pinterest into a money maker, or even a full-time business? There are several legitimate ways to do so from the comfort of your own home – or … Continue reading 6 Ways to Make Money on Pinterest→
Has your Instagram engagement dropped recently? If so, you are not alone! Even some Instagram experts have noticed a huge decrease in likes and comments on their Instagram posts. And since we know it’s not … Continue reading Creating Real Instagram Engagement For Growth→
Do you want people to find your blog, read it, love it, and share it? Of course you do! Well, then, you need to be using Pinterest to promote it. But, wait! “I don’t have … Continue reading How to Use Pinterest for Your Blog→
Where would we be without our tools? No can openers or hair brushes, no WordPress or Tailwind? Lost. We’d be lost. Fact is though, as handy as can openers are, you wouldn’t use one to … Continue reading Why The Tools You Use on Pinterest Matter→
Should I be using hashtags on Pinterest? For years, the answer was a resounding, “NO!” The explanation from Pinterest being that they don’t work the way people expect, are confusing, and could actually work against … Continue reading Now You Can Use Hashtags on Pinterest!→
Timing matters when it comes to comedy, cooking, and gardening, but what about Pinterest? And why do we ask? You see, when Smart Feed took over and changed Pinterest from a “show every Pin in the … Continue reading Does it Matter When I Pin to Pinterest?→
This is a guest post from Kevin Espiritu of Supreme Strategies. I’ve got a confession that I suspect many of you might relate to. For years, I thought Pinterest was stupid. It’s probably no surprise … Continue reading Pinterest Marketing for Skeptics→
I’m so glad you asked! Pinterest works as a giant Pin board (think old-timey cork board with push pins) for all the ideas and products people like to save. Although it is often referred to … Continue reading How Does Pinterest Work? A Pinterest 101→
It’s wedding season – hurrah! But even as you scramble to play your part in someone’s “best day ever,” in the back of your mind is that nagging thought that you should be booking even more … Continue reading How to Book More Weddings with Pinterest→
In this post, we look at the Pinterest Pins that performed best last July to help you understand what you should be Pinning this month. We analyzed all of the Pins from Tailwind members from July … Continue reading What to Pin to Pinterest in July→
As a talented Etsy maker it’s time to embrace the powerful allure that Pinterest has for your customers. We’ve all hopped on Pinterest to quickly look something up only to lose hours in a blink … Continue reading How to Promote Your Etsy Shop on Pinterest→
In our original study “How Often Should I Post to Instagram?” we discovered that accounts that increase the number of times they post to Instagram get significantly more likes and comments, more engagement per post, … Continue reading The Simple Secret to Faster Growth on Instagram→
What’s a feature account, you ask? An Instagram feature account is a grass-roots community term used by Instagrammers for accounts that are created by sourcing content using a hashtag. Successful feature accounts are carefully curated … Continue reading How to Create a Powerful Instagram Feature Account→
Do you have a problem keeping your digital assets organized to post on Instagram? Have you wondered why similar accounts have grown and your posts seem to be lacking similar engagement? This is why you … Continue reading How to Create and Use Hashtag Lists for Instagram→
How much time do you spend searching for the right hashtags for your Instagram posts and tapping them, one-by-one, into your phone screen? Smart Instagram marketers already save time by copying and pasting lists of … Continue reading How to Use Hashtag Lists in Tailwind for Instagram→
If you’ve spent any time on Pinterest, you know that it’s all about beautiful Pinterest Pins. If you’re like many Pinners, you’ve spent more time looking than you have adding your own original content. It … Continue reading How to Create Beautiful Pinterest Pins→
Hashtags on Instagram? Use them or bag it? That’s the question that Instagrammers face each time they post a photo on Instagram. Maybe you want to use hashtags on Instagram but you’re not sure why or … Continue reading How to Use Hashtags on Instagram→
In this post, we look at the Pinterest Pins that performed best last February to help you understand what you should be Pinning this month. We analyzed all of the Pins from Tailwind members from February … Continue reading What to Pin to Pinterest In February→
More Engagement on Instagram With Less Effort Posting to Instagram consistently can be a real headache. As we researched how bloggers and marketers are going about managing their Instagram accounts today we discovered some startling inefficiencies … Continue reading Introducing Tailwind for Instagram Scheduling & Analytics→
In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year. We analyzed all of the Pins from Tailwind members … Continue reading What to Pin in January – Start 2017 Off Right→
It’s no secret that Pinterest is one of the biggest sources of referral traffic on the Internet. While increased traffic can help bloggers and media companies to sell more advertising, many businesses (especially e-commerce) use … Continue reading Pinterest Business Tips: Drive Awareness and Sales→
With Fall well under way, Thanksgiving imminent and Christmas just around the corner, we help guide your Pinning for the month ahead by showing you what Pins performed best last November We analyzed all of the … Continue reading What to Pin in November→
For many Tailwind members Pinterest is their largest, or second largest, source of traffic. Did you know that clicks from Pinterest often generate more dollars than clicks from Google organic search? We all know someone … Continue reading 7 Yuuuge Pinterest Tips in 7 Minutes→
How far in advance should I Pin my fall content to Pinterest? In the springtime we Repin easter eggs, in the summertime we Repin swimsuits, and in the fall we Repin everything orange-colored and pumpkin-flavored. You’d think … Continue reading What to Pin in October→
Today, we are announcing the acquisition of two early thought leaders in the Pinterest marketing space. These sites grew to serve tens of thousands of monthly visitors seeking to improve their marketing efforts on Pinterest. We’re honored … Continue reading Tailwind Acquires PinAlerts and Oh So Pinteresting Blog→
This guide surfaces the best performing Instagram posts from the Tailwind community, based on the engagement rate of the posts. By focusing on engagement rate, rather than simply volume of likes, our goal is … Continue reading Instagram’s Most Liked Photos – Updated Monthly→
This post is based on a Facebook Live event I did with my co-worker, Madison, based on different Pinterest rumors we were hearing. Watch the first 10 minutes below and the full video for free on … Continue reading 11 Pinterest Myths Debunked→
This post is based on a live video I recorded with our CEO about Instagram Marketing. Watch the first 10 minutes below and the full video for free on our education platform, Launchpad. Yes, you read … Continue reading Instagram Marketing: How to Grow Your Community→
Have you noticed anything weird with your Pinterest account lately? No descriptions? Pins that suddenly have 1,000s of repins? You’re not alone and don’t worry – there isn’t anything wrong with your account. Pinterest is … Continue reading What You Need To Know About Pinterest’s Activity Changes→
Did you know that about 80% of Pinterest’s daily traffic comes from mobile devices? With the smartphone revolution going on, it’s not a surprise that a lot of people like to use their Pinterest app on … Continue reading How to Optimize Your Pins for the Pinterest App→
Today we’re announcing a significant update to Tailwind Publisher, our pin creation and scheduling tool. Here’s what’s changing and why. After a multi-month beta period, we’re beginning to roll out Publisher 2.0 to all Tailwind … Continue reading Why We’re Overhauling Our Fastest Growing Product→
Do You Really Know What Drives Your Referral Traffic from Pinterest? There’s a good deal of confusion about what drives traffic from Pinterest to blogs and websites. An individual site will often see ebbs and flows … Continue reading How To Understand Your Traffic from Pinterest→
Getting more repins is a vital part of your Pinterest marketing strategy, as this can ensure that people are visiting your website weeks after you’ve initially pinned your content. According to one Pinterest study, 30% … Continue reading 6 Ways to Get More Repins on Pinterest→
The world of e-commerce has been ever-changing since the dawn of the internet, and right now we’re stepping into uncharted territory. Purchasing is no longer limited to e-commerce sites. You can now purchase products directly … Continue reading How to Get Buyable Pins→
Pinterest analyzed dozens of potential features to determine what makes for a great pin. Four things stood out. Download this FREE guide to learn what they were! Click the image below to download the guide to … Continue reading What Makes a Great Pin?→
Instagram has quickly become the darling of the visual marketing space. The platform, focused on sharing moments of your life as they happen, is known for it’s simple, singular focus on images. In fact, Instagram … Continue reading Instagram Analytics: The Metrics That Matter→
Update: Have a question? We have an answer. There is now a Q&A at the bottom of this post. If you have any other questions, comments, suggestions – anything – feel free to put them in … Continue reading Schedule Pins in Hootsuite with Tailwind→
If you’re wondering whether or not your brand needs to market on Pinterest, the answer is simple: Yes. Yes, you do. By not building your presence on Pinterest, you’re missing out on the opportunity to … Continue reading 4 Reasons Pinterest Marketing Is Essential→
I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, … Continue reading Stop Treating Pinterest Like a Social Media Platform→
In this post, Gretchen from Retired by 40 gives us a look into why you should embrace what makes you weird and share it with the world – using Pinterest, of course. Last week, while browsing … Continue reading Pinterest Your Passion→
Instagram alone has over 300 million monthly active users. It’s visibility and popularity amongst other social media networks make it a great tool for businesses looking to grow their brand. Instagram’s video feature provides an even better … Continue reading Increase Your Brand’s Success with Instagram Video→
If you still haven’t tried Instagram marketing for your company, now is the time. There are over 300 million users on Instagram who discover various companies and their content through this app daily. Instagram is the perfect way … Continue reading How to Market on Instagram→
With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good … Continue reading Social Media Resolutions [INFOGRAPHIC]→
We live in an increasingly mobile world. Is your Pinterest marketing strategy ready for it? If you’re like the vast majority of human beings in 2014, you probably do a lot of browsing on your phone or tablet. … Continue reading Mobile Pinterest Marketing→
It’s that time of year again. There’s non-stop Christmas music, the threat of Santa always watching and everyone is scouring Pinterest for the perfect thing to add to their secret gift board. All of this holiday … Continue reading Pinterest Holiday Marketing: The Ultimate Guide→
One of the best things about the Chrome browser is it’s amazing catalog of extensions. Here we’ve pulled the 13 best Chrome extensions for marketers. There are some to help save you time, some to help … Continue reading 13 Best Chrome Extensions for Marketers→
For the tech-savvy entrepreneurs, Pinterest for small business owners is like a virtual social media mecca for their brand. Breaking a company down into bite-size images makes it easier for prospective customers to know who we are and … Continue reading Pinterest for Small Business: Etsy→
Over the years, one feature has been requested by our customers more than any other. Today, we’re excited to finally bring it you… You can now schedule pins with Tailwind! From the start, we knew … Continue reading Introducing Pin Scheduling from Tailwind→
What makes a pin more likely to receive click-throughs? Keep reading to learn how to optimize your pins for clicks. You created an amazing image, with an equally amazing and keyword-rich description. The pin’s been shared hundreds – if … Continue reading How To Get Click-Throughs from Pinterest→
Pinterest is all about interests – it’s literally in the name. Pinterest users collect things that are of interest to them. While a users’ “work” board and their “cat-lover” board may not seem all that … Continue reading Marketing with Pinterest’s Interests→
Every brand has a story to tell. Learn how to show off your unique tale using Pinterest. Just like a snowflake or a stereotypical child of the Millennium, your company is 100% unique. So why not … Continue reading Tell Your Company Story with Pinterest→
On October 19, Pinterest is releasing an update to their privacy policy to better incorporate the coming introduction of promoted pins. While advertising on Pinterest has been around in various forms since Pinterest first launched, the … Continue reading Promoted Pins & Pinterest’s Privacy Policy→
Like with any marketing plan, there are certain things that must be evaluated to keep a Pinterest marketing strategy strong. In this post, we’ve outline the 5 questions all Pinterest marketers should ask – but don’t. Pinterest’s … Continue reading 5 Questions Pinterest Marketers Should Ask, But Don’t→
It’s the question on even the most cavalier marketer’s mind – how do I get Pinterest followers?? While there might not be a “get rich quick” scheme for gaining quality Pinterest followers, in this post we’ve outlined a few … Continue reading How to Get Pinterest Followers→
With the arrival of Pinterest, a new player joined the competitive search engine landscape. As time passed, social-savvy journalists began noting the rising power of the plucky image-sharing website. Even so, Google has apparently been unfazed … Continue reading Battle of the Engines: Google vs. Pinterest Search→
Believe it or not, Pinterest marketing isn’t just pinning pretty pictures and hoping for the best. There’s actually a lot that goes into creating a great Pinterest page, a lot of concepts to understand. To … Continue reading A-Z: The Pinterest Marketing Dictionary→
Believe it or not, men on Pinterest do exist. To prove this point, we gathered 16 of the manliest accounts we could find. Even in 2014, many people still believe that Pinterest is a site … Continue reading It’s No Myth: Men On Pinterest Exist→
UPDATE: You can now schedule pins and repins from anywhere on the web with Tailwind. Learn more about pin scheduling. As we learned from the study conducted by Software Advice, social media scheduling is a tool a … Continue reading Benefits of Social Media Scheduling→
It’s definitely an exciting time in the world of Pinterest marketing, with the platform having 60 million plus active monthly users and growing. While there’s been a lot of talk about how online retailers are at … Continue reading How to Generate More Email Sign Ups from Pinterest→
The wait is over – sending messages on Pinterest is finally here! As any avid Pinterest user knows, sending pins on Pinterest is a staple to sharing content with friends. Well, now you can send … Continue reading Pinterest Adds Messaging Capabilities→
Business is a pretty interesting field. It’s a little bit of advertising. It’s a little bit of psychology. It’s a little bit of customer success. It’s really a little bit of everything, mixed with a whole lot of creativity. And, … Continue reading 36 of Our Favorite Business Quotes→
UPDATE: You can now schedule pins and repins from anywhere on the web with Tailwind. Learn more about pin scheduling. With so much pressure on marketers to be posting on multiple social media networks, multiple times … Continue reading The State of Social Media Scheduling→
Contests. Love ’em or hate ’em, these fun little competititons are sure to benefit any company, from software providers to fashion outlets. Armed with knowledge gleaned from years of contest-managing experience on Twitter and Facebook, … Continue reading The Power of Social Media Contests→
When it comes to pinning content, timing is crucial. No matter how adorable that kitten meme is, it’s not going to get any repins if nobody sees it So, when to pin? In this blog … Continue reading When to Pin to Pinterest→
Brands are flocking to Pinterest to promote their product. We would know. We are one of them. But anybody can sign up for an account, put their brand name on it, post some pretty pictures … Continue reading CPG Brands on Pinterest→
We all know Pinterest is about the pins. The pins you’re pinning, the pins you’re repinning, the pins you’re creating – Pinterest revolves around pins! That’s why it’s important to pin relevant, high quality content, but that’s not … Continue reading Pinterest Content Discovery→
Soon Pinterest pages everywhere will have a whole new look thanks to the release of Guided Search for web browsers. The past few months have been very busy for Pinterest. In April they introduced the mobile lead Guided … Continue reading Pinterest Guided Search for Web→
Pinterest announces official access for select companies to a Business Insights API. Meet Tailwind v3, now powered by the API. What does the announcement of a Pinterest Business Insights API mean for you? Faster and better product … Continue reading The Pinterest Business Insights API, Tailwind and You→
Although it might not seem like the chattiest network, figuring out how to get comments on Pinterest can be extremely valuable to your social media strategy. Below we outline a couple of the ways you … Continue reading How To Get Comments on Pinterest→
So you own a small business, and decide it’s time to delve into the ever-changing Pinterest landscape. But building a Pinterest for small business isn’t easy. So you read a few tips online, an FAQ … Continue reading 5 Unique Pinterest for Small Business Ideas→
We have a thing for color. Previously, we discussed the nature of the color blue and why it is such a popular color. Now we’re using an infographic and key points provided by Attwood Digital to … Continue reading The Meaning of Color in Marketing→
With last night’s announcement of Guided Search, Pinterest is looking to change the way we view search engines. Sounds great, but what exactly does that mean? In this post, we walk you through what Guided … Continue reading Exploring Pinterest’s Guided Search→
If there is one thing this writer enjoys more than researching blog articles and finding good Pinterest tips for all you loyal blog readers out there, it’s designing the accompanying images for our blog posts. Creating … Continue reading 5 Design Tools to Create Pinnable Images→
Sure, there are plenty of reasons Pinterest is so successful. But what do we think the biggest factor is? The Pin It button. Keep reading to find out why! As I’m sure you’ve realized, Pinterest … Continue reading Power of the Pin It Button→
In Software Advice’s recent social media study, 168 marketers 168 marketers were polled about their social media content strategy. Keep reading to find out what works – and what doesn’t work – for marketers today. Tactics … Continue reading Study: Optimizing a Social Media Content Strategy→
2013 was another great year for the rich and famous. A year chock-full of killer movies, stellar TV shows, hit songs, and serious scandal. From Bieber’s misadventures in Rio to Paula Deen’s racial slurring, 2013 was tabloid … Continue reading Lessons Learned from Social Media Scandals→
In a previous blog post, we discussed the importance of blogging and how it has drastically changed the way people absorb information. In this follow up, we would like to list some of the bonuses … Continue reading Advantages of Contributing Blog Writers→
It takes a lot to start a company. Long hours, little sleep and a ton of work – all of which is part of the job, hence the rather high failure rate. In order to … Continue reading Startup Spotlight: VentureLab→
When Malaysia Airlines flight 370’s disappearance first became public, discussion was fierce. In times past, such discussion might have taken place in town halls or behind closed doors. But this is the age of social … Continue reading Social Media Reactions to MH370→
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with … Continue reading Pinterest’s Interests – What Do They Mean?→
Many organizations claim that blogging is dead and buried, never to rise again. A thing of the past, displaced by social media. Others say that blogging is for individuals, not companies. But it turns out … Continue reading The Benefits of Blogging→
In an agency environment, selling a client on a new platform can be a daunting task. While your clients probably understand that Facebook and Twitter are important to their marketing plan, you want to be … Continue reading How to Sell Your Agency Clients on Pinterest→
Social media can be incredibly difficult to use as a marketing tool. Some companies and organizations expect instant sales simply from posting once a day or gaining a certain number of likes. But theres a … Continue reading 4 Social Media Tips Inspired by George Takei→
Pinterest is quickly becoming a global phenomenon. According to Media Bistro, they’ve amassed over 70 million users worldwide, with 45.6% of the users hailing from the United States. This implies that there are a total of … Continue reading Pinterest Goes Global→
Here at Tailwind we recognize the importance of color in social media marketing, especially on Pinterest. As such, an interesting trend recently caught our eye. Why is it that almost all of the top social media … Continue reading True Blue Social Media: A Logo Analysis→
If you’re reading this blog, then you’re probably familiar with Pinterest, and there’s also a good chance that some of you are pretty big fans of Vine. Vine is a mobile video making app that allows … Continue reading How to Add Vine Videos to Pinterest→
In this new age of social media marketing, many make the mistake of posting the same type of content on all of the different forms of social media platforms. In actuality, the different social media … Continue reading Choosing from Social Media Platforms→
Anyone who is a pop culture enthusiast or an avid fan of scrolling through YouTube videos has probably seen Justin Timberlake’s sketch on the Late Night with Jimmy Fallon show satirizing the overuse of hashtags. … Continue reading 5 Ways to Use Hashtags to Your Advantage→
In a world full of HootSuites and TweetDecks, social media marketers are missing out on one major opportunity – Pinterest Listening. With Pinterest driving more traffic and revenue than Twitter and Facebook, the ability to … Continue reading Why We Need a Pinterest Listening Tool→
Are you excited for the Super Bowl Sunday? We here at Tailwind, along with the millions of die-hard fans are fired up to see the Seattle Seahawks play against the Denver Broncos. But for those … Continue reading Good Eats for Super Bowl XLVIII→
An issue that we see many businesses run into when using Pinterest is trying to figure out to make it flow with the rest of their online presence and marketing efforts. If the thought of … Continue reading Your Pinterest Business Plan→
If you are marketing online, you should know that search engine optimization (SEO) is a huge part of being successful, seeing as the majority of most web sites’ traffic comes from major commercial search engines … Continue reading A Rookie’s SEO Overview: Part 1→
What started as a way to keep in touch with friends has turned into a phenomenon- social media has now become a vital part of most businesses’ marketing plans. Social media is great because it … Continue reading How to Land a Social Media Marketing Job→
The original purpose of businesses being on social media was to get a company’s message out to as many people as possible, with the goal to gain as many followers as possible. While these two … Continue reading The Importance of Fan Engagement→
It’s a new year, and you know what that means- the perfect time for New Year’s resolutions! When setting your resolutions, think larger than yourself; perhaps it’s time to better your business. What’s a better … Continue reading Social Media Scheduling→
Here at Tailwind, we’re all about balancing work and play, which is a lot easier when you work with something as fun as Pinterest! Today we thought we would take the time to check out … Continue reading Pinterest-Popular New Year’s Eve Cocktails→
We don’t want to beat a dead horse; we’re sure you’ve heard it over and over again- marketing through social media is big. With this new type of marketing comes a whole new set of … Continue reading Goals of Social Media Marketing→
These 6 brands prove that there’s no need for a “White Christmas” when you can have a “Pinterest Christmas”. Target Pinterest and Target go together like jingle bells and reindeer. Not only has Target been … Continue reading 6 Brands That Are Having a “Pinterest Christmas”→
Originally featured on MTM Recognition’s blog, this post proves that social listening isn’t just important for your brand image- it’s important for understanding your own employees, too. You always listen to your employees. You listen … Continue reading The Importance of Social Listening for Employers [Repost]→
We already know how great Pinterest is for e-commerce sites, big brands and adorable babies, but what about local businesses? While Pinterest might not seem like the most obvious choice, with these 5 tips your … Continue reading 5 Ways to Optimize Your Pinterest for Local Search→
As Pinterest is becoming more and more popular, the type of users on it are expanding as well. While colleges, universities and non-profit organizations probably aren’t the first thing you think of when you imagine … Continue reading How Universities and Non-profits Use Pinterest→
Pinterest users spend more than shoppers referred by other social media sites, with an average order value of $140-180 (compared to $80 and $60 for Facebook and Twitter). Pinterest actually accounts for 25% of all … Continue reading Handmade: Pinterest’s Top 7 Makers→
Ruby-red cranberry sauce, a perfectly smoked apple-stuffed turkey, creamy mashed potatoes, a rich pumpkin pie and a 100% vegan tofu and flaxseed loaf. According to Pinterest, that’s the perfect Thanksgiving dinner. Originally featured on the Dan 330 … Continue reading What’s Cooking on Pinterest This Thanksgiving? [Repost]→
We know what you’re thinking because we’re thinking it too- this year has flown by! You may find yourself wondering how Christmas decorations and songs have already crept their way into your life, but since … Continue reading How Pinterest Can Make Your Holiday Shopping Easier→
When it comes to a successfully marketed business, a consistent brand is key. If you don’t have a distinct brand and brand voice that distinguishes you from others around you, you are just another face … Continue reading Social Media Brand Building→
Just last week Pinterest announced their first ever API. With this new release, Pinterest is teaming with some of their previous partner brands, like iVillage and Better Homes and Gardens, to bring pins off Pinterest for the … Continue reading What Does the Pinterest API Really Mean?→
Websites like Pinterest, Instagram and Flickr have shown that users are looking for a more visual web experience when it comes to curating content online. Here’s a dramatic example: Consider the well-known website Reddit. Then … Continue reading Growth of the Visual Web, Led by Pinterest & Instagram→
By now, it’s no secret that Pinterest is growing rapidly and is now a serious contender in the social media marketing world. Not only is it important to keep up-to-date with Pinterest and stay informed … Continue reading 4 Unique Ways To Improve Your Pinterest Marketing→
Using Tailwind’s soon-to-be revealed keyword listening tool, we analyzed a sample of 20,000 pins to find what’s popular this Halloween, and what it means for brands on Pinterest. As we all know, Pinterest is an … Continue reading Popular on Pinterest This Halloween→
What’s one of the best parts about marketing and sharing content online? This content has the potential to go viral, which means you have a chance at some free publicity plus the chance at reaching … Continue reading How to Get Your Content Shared→
We’ve all fallen victim to common myths. Despite what you may have heard, a watermelon will not grow in your stomach if you swallow a seed, your face won’t get stuck in a silly position if … Continue reading Myth Busting Online Marketing→
Promotion, especially when marketing on social media, is extremely important in the marketing and advertising world. After all, what good are the great actions and exciting content of your business if others aren’t there to … Continue reading Owned, Paid and Earned Social Media Promotion→
As social media marketing gains more and more popularity, many marketers believe that they have their social media strategy down. However, there are still some areas that many social media managers struggle with. If you are interested in … Continue reading 4 Big Don’ts For Your Social Media Marketing Strategy→
In this guest post, Craig Robinson of Qwaya.com explains the risks brands face when developing a social media marketing strategy and how you can guide your way to smooth social media sailing. No matter the path … Continue reading The Risks Associated with Social Media Marketing→
Originally featured on SMBNow, this article outlines how small businesses can find large business-sized success by marketing on Pinterest. You’ve invested in Facebook. You’ve invested in Twitter. Maybe you’ve even invested in Google Plus. But … Continue reading How Small Businesses Can Benefit From Pinterest [Repost]→