If you’ve been building a brand or trying to secure sponsorships as an influencer, you may be wondering about Instagram Creator Accounts. You’re intrigued by the benefits that come with them (Shopping! 🛍 New analytics!📈) and wondering, “Should I switch?”
But change can be scary and you may wonder, are they only for high-profile Instagram influencers? And are there any drawbacks to changing to an Instagram Creator Profile? 🤔
Stick with us. We’ll help you decide if you should switch to an Instagram Creator Account. Then we’ll show you exactly how to do it if you decide you want to, and even how to change it back to a Business Profile if it isn’t for you after all!
Need a little more convincing? We’ve included a full-length interview with Chloe, a Tailwind employee by day and blogger extraordinaire by night. 👩🏻💻She’ll share what prompted her to make the switch!
What is an Instagram Creator Account?
A Creator Account (or, Profile) is a new kind of exclusive profile that enables influencers and creators to “access features that make it easier to control [your] online presence, understand your growth and manage messages.” – Instagram. 🔥
Ashley Yuki, Instagram product manager, told the Hollywood Reporter, “We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands.”
Think of what you’d be able to accomplish with tools crafted specifically for your needs as a creator and influencer (even if you’re an aspiring influencer!)! With a Creator Account, you can:
- Access in-depth growth data 📊
- Simplify your incoming messages from fans 📥
- Partner with brands you trust to create shoppable posts in ways very different from the options available on Business Accounts. 🛒
Wowie! Look at you go!!
Not sure if this is the right move for you? Let’s take a gander at who this type of profile works best for.
Who Should Use Instagram Creator Accounts?
With more choice comes more uncertainty, but the three types of Instagram accounts now available have distinct purposes. A quick look at each can help you decide which is right for you. 🕵🏽♀️
Instagram Personal Accounts
Personal accounts are great for sharing joyful videos and images with your family and friends. 😁 These profiles are typically just for fun and enable users to link multiple Facebook pages if they are so inclined. Due to the fact that these accounts are for casual use, analytics are not available here.
Instagram Business Accounts
Compared to Personal Accounts, Business Accounts are better for brands and (you guessed it!) businesses. 💼With a Business Account, you’ll gain insight into the performance of your content, who your audience is, and engagement on your posts via analytics.
With a Business Account, you will NOT have access to net follower information or the Facebook Creator Studio App (as you would with a Creator Account). You can link to ONE Facebook page here because that is how you promote your posts with Facebook’s ad manager.
This type of account cannot be set to private, and you must include at least one public form of contact information (phone, email, or directions). ☎️ You’ll also see a category listed underneath your profile image, which is the same as the category you set for your Facebook page. With all that in mind, be sure to check out Instagram’s policies on Business Profiles. And if you want to switch, we can help with that!
Instagram Creator Accounts
This one is designed for creators and influencers – even if they’re not well known yet! If working with brands on content sponsorships is important to you, it’s worth looking into Creator Accounts.
While Business Accounts will provide you with analytics, a Creator Account will offer you with EVEN MORE information. Here, you’ll get to see net follower data, which means you can see how many people follow/unfollow you on a day-by-day basis. This information ultimately translates to how well your content is performing and whether brands will want to work with you (and pay you!) 💸
Instagram Creator Account Requirements
You’ll be required to add at least one form of contact information, though you can decide if it should be public or not. Of course, if you want to hear from brands, you’ll likely want to offer at LEAST one way for them to contact you! 📲That’s easy enough!
If you’re considering switching to a Creator Account, you’ll want to know the pros and cons. So, here goes!
The Benefits of an Instagram Creator Account
We get it. Commitment is never easy! You’re probably wondering whether or not switching to a Creator Account is worth it. Check out the major benefits of making the switch. Oh, and if you’re already sold, skip down to “How to Switch to an Instagram Creator Account.” 👇
Instagram Creator Account Analytics
If you find yourself geeking out over tracking engagement and growth metrics, then you are going to love these analytics! 📈
To access all of this shiny new information, click on the headline just below your account name at the top that says X profile visits in the last 7 days – this will take you to the Insights tab.
Here, you will see three different tabs: Activity, Content, and Audience.
Under the Activity tab, you can check out your profile’s Interactions (Profile Visits and Website Clicks) and Discovery (Reach and Impressions). This information gives you a little more insight into how many users are drawn to your profile as well as your account’s performance on a daily basis.
Next, under the Content tab, you’ll get a closer look at how well your posts, Stories, and IGTV videos are doing. If you click See All, you’ll be able to check out more information about your content by date range. 🗓You can also customize the metrics that you’d like to observe including the number of times someone clicked forward, back, follow, or onto the next story in the last 24 hours to 7 days! ⏰ Pretty in-depth!
Better yet, you can see very specific information about each post’s performance by clicking on the post and then clicking View Insights. Feel free to click on the banner that pops up one more time to see EVEN MORE information! 🙌🏽
Imagine the possibilities here – as an influencer or blogger, the better your posts perform, the more money brands will pay you! Don’t underestimate the power of knowing where your traffic is coming from – you can use this data to determine what resonates with your audience and what they would like to see more of in order to help you rake in the 💰
Finally, under the Audience tab, you can see more information about (wait for it…) your audience. Check out your account’s growth, follow/unfollow data, and the location, age, and gender of your users. ✨
Oh! Be sure to double check when your audience is the most active online as well to make sure you’re capitalizing on those times. Still not sure when you should post? Tailwind can take care of it for you with our SmartSchedule tool. With SmartSchedule, you’ll never have to worry about missing the peak time to reach your audience again! ⏰
Start a Free Trial of Tailwind for Instagram!
- Schedule photos and videos directly to your Instagram feed with Auto Post.
- Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
- Automatically hide your post’s hashtags in the first comment to keep your caption clean & clutter-free.
- Make your posts more discoverable with user tagging & location tagging.
- Analyze what's working across every post and profile with smart analytics.
One more thing – if you’re in a partnership with a brand, you can see how their sponsored posts are impacting your own brand. How cool is that? By taking the guesswork out of the effectiveness of your partnerships, you get to stay pretty AND paid. 💸
If you’re tired of your inbox constantly being flooded with messages, you’re going to love this! With a Creator Account, you’ll be able to filter through your DMs so that it’s much more manageable and you’ll never miss the important ones – like the ones asking you to contribute to the next big product launch! 📥
With a Creator Account, you’ll have not one, but TWO inboxes! That means you’ll have one Primary inbox for receiving messages from people you follow or interact with often, and one General inbox for first-time communicators. This incredible feature is exclusive to the Creator Account, and in my humble opinion, one of its greatest advantages.
What about people requesting to DM you for the first time? Instagram thought of that too. In that situation, you’ll simply Accept or Decline that user’s request to contact you, and then decide which inbox you want messages to be sent to in the future. It’s as simple as that!
Take back control of your inbox, and stop wasting time feeling bogged down by hundreds of messages that aren’t in need of an immediate response! Never miss the opportunity to partner with another brand again… cha-ching! 💵
Flexible Creator Account Profile Controls
This is where it gets interesting. With a Creator Account, you have even more freedom to customize the look and feel of your profile. Take your profile display options for instance. Want to display your category label for all the world to see? Go for it. Want to display your contact info so that brands wanting to collaborate are able to get ahold of you? You have that option!
Category labels are great for classifying the line of work that you’re in. That way, if a brand wants to collaborate with you, they can easily identify that your brand aligns with theirs so you can save time and start making it rain sooner. 💸☔️
Shoppable Posts and Instagram Creator Accounts
Wouldn’t it be nifty if your followers could purchase clothes and other products directly through your posts without having to DM you to ask for a link? Good news! Instagram is one step ahead of you.
One of the coolest features of Creator Accounts is the newfound ability to create shoppable posts promoting brands that you love (and that are willing to pay you for sharing!) 🛍
While this feature is not yet available to everyone, be sure to check out Instagram’s requirements beforehand to see if your account may qualify for this awesome perk. Be sure to stay on the lookout for this delightful capability soon!
The way it works is simple! When you tag certain items in your posts, your viewers can easily click on the item to learn more about it. Then, they can actually purchase that product directly through Instagram! We even wrote a whole post about it if you want to try it.
Facebook Creator Studio App for Instagram Creator Profiles
This feature right here…this feature is an absolute hidden gem. 💎With the Facebook Creator Studio App, you’ll be given access to EVEN MORE information about your account’s performance.
Despite the sheer awesomeness of this feature, it’s sort of under wraps at the moment because it’s so new. But we figured out how to get into it. Here’s how:
How to Set-Up the Facebook Creator Studio App
Visit the Facebook Creator Studio website. Your welcome screen should look like this. 💻
Once you click “Get Started,” you’re walked through an in-depth, step-by-step tutorial to the various features for your Facebook dashboard. 👩🏼🏫
Once you’re comfortable there, toggle over to the Instagram button at the top of the screen to explore your Instagram insights. You’ll need to make sure that your Facebook page has been linked to your Instagram account before you complete this step. The pop-ups will prompt you to do so if necessary!
You’re all set! 👏🏻With the Facebook Creator Studio App, you find more information about your content library’s performance and insights about your audience and account activity! Plus, it’s very pretty to look at. 💕Keep in mind that you can toggle between Facebook and Instagram insights here to track the success of your brand on both platforms!
Facebook Creator Studio App Features
You have three different activity options in the Creator Studio. Let’s go over the Content Library first! 📚
If you love seeing how well your posts are performing on a beautifully laid-out dashboard, then you’re in for a treat! The Content Library shows you the specifics of your engagement on each post and the time and date you posted.
As an influencer or blogger, understanding what resonates with your audience is invaluable! Knowledge is power here… the better you understand what your audience wants, the more that brands will want to work with you (and the more money you’ll make in the long-run)! You can also share these reports with businesses that want to work with you. 🤝
It’s no secret that Instagram has been toying with the idea of hiding likes. As an influencer, you may be concerned that this will have a negative impact on your business and the number of brands that are wanting to do business with you. However, with a Creator Account, you’re able to beat the system by being able to directly share reports with your partnered brands! In fact, we’ll call out particularly-helpful reports in the section below.
Activity Insights are ideal for gaining an EVEN MORE in-depth view of how your posts are doing. Here, you can see how many profile visits and website clicks your brand is receiving on a day-by-day basis. Also, be sure to check out your profile’s reach while you’re at it! Profile reach is another one of those metrics potential sponsors look for. 👀
Stop guessing about who your target audience is, and know for sure with the Audience Insights tab! 🎯Here, you can see more information about your followers’ age, gender, activity times, and geographic location. Pretty cool, huh? And, it’s yet more information you can share with potential sponsors to help them evaluate a potential deal! 🎉
Toggle over to the Facebook tab to see more information about your page’s performance, loyalty, audience, and earnings! These insights are especially helpful if you post lots of videos – check out the Insights section to see the Minutes Viewed chart and the Returning Viewers chart to look into how long people typically watch for and how many of your 1-minute viewers return to your page! 📹 If you’re running sponsored videos (or you want to), these numbers will be of vital importance. 🔥
Oh…one more thing. The most exciting part about the Facebook Creator Studio App is that it finally allows users to post directly to Instagram from their desktops!! 🥳This news is particularly exciting because that capability has never been an option UNTIL NOW! 🎉
How to Post to Instagram from Your Desktop with the Creator Studio App
Once you’ve navigated your way to the Instagram side of the Facebook Creator Studio App, you’ll want to click on the Create Post button in the top lefthand corner.
From there, decide if you want to post to your Instagram Feed 📸 or create an IGTV video. 🎥
Let’s try creating an Instagram Post first! When you select Instagram Feed, a pop-up menu will appear on the righthand side of your computer screen. Choose which Instagram account you want to post to if you have more than one.
From there, you can easily type your caption, add a location, upload your content, and post it directly to Instagram! Helpful hint: if you’re a Mac user and you want to add emojis to your caption, just hit Command + Control + Spacebar to make a portable emoji keyboard appear! 😄This little hack is a lifesaver if you’re only used to typing captions on your phone. 📱
On the other hand, if you’d like to share an IGTV video with the Facebook Creator Studio App, the same general steps apply. Once again, you’ll select which Instagram account you want to post to, and then type up your description and video title. If you’re unsure of what the video requirements are, check them out here!
And there you have it – posting to Instagram from your desktop is THAT easy! 🔥
Now that we’ve covered the Facebook Creator Studio App in all of its awesome glory, you might be wondering if there are any downsides to switching to a Creator Account. 🤔
Instagram Creator Accounts – Are There Drawbacks?
As useful as it is to have a Creator Account, there is one main downside to adopting this new feature so early on…
With a Creator Account, you can schedule posts through Tailwind and get notifications when it’s time to post, but you won’t be able to auto-post. 🙁
While Instagram may allow auto-posting to Creator Accounts in time, there is no telling when that might be. So, if hands-off scheduling is important to you, stick to a Business Profile. 💼
If losing auto-post isn’t a deal breaker for you and you’re ready to switch, let’s do it!
Making the Switch – How to Get an Instagram Creator Account
First things first, use mobile Instagram app to make the switch. 📱Once you’re there, mosey on over to your feed, and then click on the button with three horizontal lines in the top right hand corner.
Click on the Settings gear on the bottom right side of the menu that appears ⚙️
Tap on the Account button.
At this point, your instructions will vary depending on whether you’re switching from a Personal Account or from a Business Account.
Personal Account Users
For you, you’ll only see the option to Switch to a Professional Account. Don’t be intimidated by the title! That just means that at this point, you’ll have the option to choose between a Business Account or a Creator Account.
From this point forward, you’ll have all the same steps as someone switching from a Business Account!
Business Account Users
The only difference here is that instead of Switching to a Professional Account, your button will say Switch to a Creator Account.
And now we’re all on the same page!
After you click on the Switch to a Creator Account button, you’ll see a quick briefing of some of the awesome features you’ll soon get to enjoy. Click Next.
Here’s the fun part. 😊 When you get a Creator Account, you will select a category that best describes what you do. You get to choose from anything ranging from Comedian 🤹🏼♀️to News Personality! 📺Be authentic.
Think about it this way: the better you classify your work here, the faster people will resonate with your content, and the more brands will want to collaborate with YOU!
If you don’t see your industry or field of expertise, try searching for it manually. I didn’t see anything wedding related, but there was a category for it once I dug a little deeper! 👰🏻
Once you’re happy with your decision, click Next.
On this screen, you’ll have the opportunity to customize whether or not you want Instagram to display your category label and your contact info. 📞 Don’t worry – you can always come back and change this if you’d like. Click Done.
Ta-Da!! Your Creator Account is officially ready to rock and roll! 🎉 In just a few minutes, you were able to adjust your profile type and now have access to tons of helpful tools and insightful resources! If you’re having any difficulty, visit Instagram’s website to troubleshoot.
Linking Your New Creator Account to Your Facebook Page
One important thing to note here is that when you switch to a Creator Account, your new profile will NOT automatically link to your business Facebook page (even if you switched from a Business Profile). Don’t fret! 😣Changing this setting is an easy fix.
When you go to post an image for the first time with you new account, you’ll notice that your personal Facebook account is set to default. To change this, first click on Advanced Settings at the bottom of the screen.
From here, click on the switch labeled Share Your Posts to Facebook. Doing this will prompt a pop-up that asks if you want to sign-in with Facebook. Click continue.
Go ahead and sign in with your Facebook account like normal. If you have the app already downloaded, this process should be instantaneous.
After that, you should be redirected back to the original screen, except now your business Facebook page should link automatically. By doing this, you can easily cross-post to your business’s Facebook page with the touch of a button! 👍🏻
Now that you’re all set up, be sure to take some time to explore all of the added benefits! 💜
And what if it turns out to be not quite right for you – at least for now? You can switch back!
How to Switch Back from an Instagram Creator Account to a Business Account
Okay, so now we’ve covered the benefits of hopping on the Creator Account train 🚂 and how to set one up, but maybe you’re second-guessing your decision. No worries, switching back to a Business Profile is easy as can be!
- Click on the three horizontal lines in the top right corner.
- Select Settings on the menu that pops up at the right of your screen.
- Tap on Account.
- This is where it gets JUICY!! Click on Switch to Business Account this time. Alternatively, you could switch to a Personal Account on this step if that’s your jam.
Then, you’ll get a little reminder pop-up letting you know that you can switch back at any time. 🕰
Once you’ve officially switched, you’ll see a green banner confirming that you’ve made the change, you unstoppable Instagram machine! ✅
Making the Switch to an Instagram Creator Account – A Real-Life Story
Meet Chloe. Chloe is a lovely new employee in the Customer Success department of Tailwind and, coincidentally, the proud owner of a Creator Account for her blog, Chlo & Clothes.
Having discovered that Chloe is our in-resident celebrity fashion blogger, I sat down to ask her a few questions. 👗
Calla: What made you decide to go for it?
Chloe: “Instagram relies on influencers, so I assumed that they introduced this tool to help me succeed. There are so many creators and businesses out there, and I think it will help to have these categories defined so that Instagram can better meet all of our unique needs.”
Calla: Did you worry about making the change? 😣
Chloe: “Not really! Social media is always changing. I learn best from trying new things and seeing what works and what fails miserably! I figured I could always go back if I didn’t like it and just took the plunge! ”
Calla: How has switching to a Creator Account specifically impacted your business performance? 💼
Chloe: “I immediately noticed an improvement in engagement. The improved inbox has allowed me more peace of mind and helped me stay organized! In my Priority inbox, I keep my friends, fellow bloggers, and brands I’m in regular contact with. Everyone else stays in General. I have to approve anyone who hasn’t previously sent me a message. My old inbox was so chaotic, and I could never find important messages!” 📥
It made perfect sense for Chloe to classify her account as a Creator Profile. She explains:
“There are so many different types of businesses on Instagram, so it’s nice to know that my account type is specifically designed for people doing what I’m doing – creating content and connecting with people! 👩🏻🎨 I’ve gone through different waves of growth and engagement, and since I switched to a Creator Account, my engagement has been more consistent.
I think in the future differentiating between a Business and Creator Account will be more important, but for now, I’m happy to be part of the experiment!” 😀
You go, Chloe!! 👏🏻
Conclusion – Should I Switch to an Instagram Creator Account?
At this point, it’s plain to see that there are plenty of benefits of upgrading to a Creator Account and maybe just one possible drawback:
- Get – Enhanced analytics, perfect for showing potential sponsors what you can offer and how your sponsored posts perform. 📈
- Get – Simplified messaging so you never miss an important message in the flood of DMs! 📥
- Get – Flexible profile options to control how people contact you and how much they can learn about you. ☎️
- Lose – auto-post, but still publish manually with notifications. 🚨
So, are you planning on making the switch to a Creator Account? If not, what is holding you back? Let us know in the comments below. 🧠
Pin it for later: 📌
Calla Hamlin is a Content Marketing Intern at Tailwind. A senior at The University of Oklahoma, Calla is studying Entrepreneurship and Marketing with hopes of launching her wedding planning startup, Bridal Wave, in the near future. When she’s not obsessing over dogs, she’s likely jumping out of a perfectly good airplane or crossing other items off her 17-page bucket list.