A social “like” may bring up images of Facebook marketing, but liking can be effective for Pinterest marketing, too.
Ah, the “like”. To the Facebooker, it’s a part of everyday life. To the English teacher, it’s part of a simile. To my Father, it’s an annoyingly overused part of teenage speech. But what part does it play in Pinterest marketing? Below, we have 3 quick tips for using Pinterest “likes” effectively.
1. “Like” and thank those who share your content.
When you think of engaging on Pinterest, you more than likely think of repinning. And while repinning is a great way to engage your fans, it’s best not to use repins as a “thanks” for sharing your content. To avoid flooding your followers with your own repinned content, simply “like” the pin and leave a comment! That shows your fans that you’re paying attention, provides engagement to their profile and allows you to thank them without a bunch of unnecessary repins.
2. “Like” content to share on other networks.
Not all content is right for Pinterest. Due to Pinterest’s evergreen nature, time-sensitive content might not be a great fit. So maybe you see an expiring deal on some pricy shoes, or maybe you notice a news article that won’t be relevant in a weeks time. Go ahead and “like” that pin so you can easily find it again and share it over one of your other social networks.
3. Remember – “likes” are visible to others!
Unlike “likes” on Facebook, a Pinterest “like” is visible to everyone who hits your page. So if there’s an off-color pin that makes you chuckle, you probably don’t want to “like” it as your business. You’d hate to have someone notice and make assumptions about you or your company!
What other tips do you have for using likes? Let us know in the comments!
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.