Did you know that about 80% of Pinterest’s daily traffic comes from mobile devices? With the smartphone revolution going on, it’s not a surprise that a lot of people like to use their Pinterest app on the go. Whether it’s to look up the perfect recipe while shopping for groceries, or looking for inspirations for their next haircut, the Pinterest app helps millions make lifestyle decisions every week.
So how can you optimize your Pins to get more clicks, more Repins and get noticed out of the billions of Pins being seen on mobile devices? Below are 5 tips to enhance your marketing strategy for the Pinterest app.
1. Focus on Your Meta Descriptions:
Do you have Rich Pins for your blog? If you’re not familiar with Rich Pins, they are different from regular Pins in that they provide extra information and have a different visual presentation than normal Pins.
While there are several different types of Rich Pins, such as product Rich Pins, recipe Rich Pins, and Rich Pins for apps, but one of the most prevalent types of Rich Pin are article Rich Pins.
One of the advantages of having Rich Pins for articles is that that when Pins are clicked up close, the meta description is used as the first description seen when users click on your Pin.
If you take a look at Pins on the Android device you’ll notice that the meta description is in a larger font than the actual Pin description itself. It’s given a higher position than the other description, making meta descriptions very important.
Make sure your meta descriptions lure people to want to know more about your blog article.
2. Follow Buttons are Linked to Your Pins
Mobile Pins that are linked to your website will generally have a follow button that encourages people to follow your profile. In order to have Pins that are linked to your site, you should have your site verified with Pinterest.
These Pins will encourage user to follow the original content creator’s Pinterest account. This means the more Pins that you have around the Pinterest sphere from your domain, the better chance you will increase your followers.
Pinners who have Pinterest accounts from years ago with a lot of content will have seen their followers increase steadily. This suggests that Pinterest is rewarding people with followers for those that create content.
So make sure you’re creating content that’s interesting to your audience and that you keep Pinning.
3. Take a Look at Your Pins on Mobile
What looks good on a desktop may not look so great on a mobile device. Take the time to take a look at previous Pins on your smartphones and see what they look like from a user’s perspective.
Is the font large enough for people to read? Is the image in the background that you’re using even identifiable on smartphone device? Those are important considerations to factor in when designing future Pins for your blog.
4. Check Your Most Popular Pins on Mobile Devices
Did you know that you can break down your most popular Pins based on device? Yep, you can find out whether specific Pins are performing better on an Android device compared to an iPhone device, and compare that to desktop.
All you need to do is go to your Pinterest analytics (assuming that you have your website linked to your Pinterest account) and go look at the different clicks, Repins that are happening for specific Pins.
This will give you an idea of how well certain types of Pins are doing compared to others.
Take a look at where the majority of your mobile traffic is coming from. In the example below, close to half the traffic for one of my clients came from iPhones on Sundays and the two busiest boards for that month were for kids snacks and recipes. So using that data I might test posting every Sunday to those boards to see if it helps increase monthly traffic even more.
5) Test Your Promoted Pins
When using Promoted Pins, you may be surprised at how different they perform on a mobile device versus web. If you’re starting off and have the budget, test out how your promoted Pins perform on different devices. Dive in deeper to see if they are performing better on click basis on iPhone and Android versus the web.
If you have conversion tracking on for specific actions, then you can see what devices are converting the best.
When you run a few tests and start to look at the data, you may be in for some big surprises – some good, some bad -but either way the data is there to help you make more informative decisions about your Promoted Pins.
Do you have another tip for marketing on the Pinterest app? Let us know in the comments!
And if you’re a big fan of optimizing your time and like to schedule Pins, then definitely check out the new Tailwind iOS App. It’s simple Pin scheduling in the palm of your hand.