Ahh, the power of Pinterest… There are many business owners, entrepreneurs and bloggers that have yet to realize how fabulous Pinterest can be to bring traffic and attention to their site.
Mom and entrepreneur, Tracie Fobes didn’t think that Pinterest was a good fit for her business’s marketing plan. Her site that focuses mainly on daily deals, financial planning and debt reduction is something the she thought would not be popular on Pinterest.
Things changed when Tracie and I met at FinCon in 2013 where we had a conversation about Pinterest and the potential it has for traffic generation. She decided that it would be worth giving a shot in 2014. After some private training, a few tweaks to her Pinterest account and website, she has been able to more than double her Pinterest following in just 6 weeks. Pinterest is now one of the top sources of traffic to her site!
In this episode of the podcast:
Be sure to grab a pen and paper to take notes while listening to this episode!
- Tracie’s strategy for revamping her Pinterest account
- Increasing Google visibility with Pinterest
- How Tracie decides what to invest in to grow her business
- Changes she made to make her site more pinnable
- How Tracie fits Pinterest into her schedule
Some of Tracie’s Pinterest changes
Pinterest account changes
Below is a look at Tracie’s Pinterest account before she made any changes. Her account description used to read:
“Pinterest is my sanity keeper- I can step away from the craziness for a while and loose myself in the fun.”
While this description is very engaging and relatable, it isn’t very searchable and it doesn’t communicate anything about Tracie’s business.
After Tracie updated her Pinterest account her description now reads:
“If you are looking to save money, get out of debt, budgets or even find printable coupons, then PennyPinchinMom.com is the site for you!”
This description does a much better job at letting people know what her account and business are all about and who it’s for. Including keywords make her account much more searchable which I’m sure has contributed to her follower growth.
Tracie also took a similar approach to her board’s titles and order. She used keywords and organized them so the boards most relevant to her business were at the top. She also changed the board cover images to better reflect the content of the board. Way to go Tracie!
Tracie also made some changes to her blogging workflow and the images she uses in her blog posts. Below are 2 examples of images used in older posts and the more pinnable images she now uses.
Tracie has quickly become a believer in Pinterest. She has seen some amazing results in a short period of time and now knows that Pinterest is a great place for her business. It took some time and work but it sure has paid off. What will you be doing to make your Pinterest account work for you?
Connect with Tracie
I’m getting so excited about speaking at Social Media Marketing World March 26-28. If you’ll be there, let me know, I’d love to meet you. I’m planning a meet up on the evening of Tuesday March 25th. Send me an email or give me a call at 773-669-7461.
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