How To Take Advantage of Pinterest Advertising

Pinterest advertising can be a great way to gain exposure for your business. But it isn’t as simple as just setting up a few boards. In this blog we review a few oft-overlooked tips and tricks.

How to Take Advantage of Pinterest Advertising

Sometimes Pinterest, like life, can be hard.  You’ve tried everything you can think of, but you just aren’t getting this whole Pinterest advertising thing. We know how ya feel. Following are a few unique tips for advertising on Pinterest.

1. These Pins Were Made for Walkin’

And that’s just what they’ll do. Available to both Android and iPhone users, the Pinterest mobile app lets you take your pinning activities to the streets You can even pin from your mobile camera. The big focus here is really more of a mindset change. You have to realize that managing social media isn’t a one or even two hour a day thing. It’s a full time commitment, especially when it comes to Pinterest advertising. The mobile app ensures that you never miss a bit, pinning and re-pinning to your heart’s content.

2. What Happens on Pinterest Shouldn’t Stay on Pinterest

Don’t be afraid to link your Pinterest website with other social media platforms. Seems kinda obvious, but it’s not as simple as just having tailored content for each website. You should actively promote new lines and contests across multiples social media platforms. For instance, say you’re coming out with a brand-new product. A colorful line of dresses or a high-tech gadget. Keep the wordy stuff to Facebook, short appeals to Twitter, and flashy promo images to Pinterest. This is also a great way to spread followers from one platform to another.

3. Don’t Get Pin-Happy

Although re-pinning interesting content from your pin-fellows is fun, don’t overdo it. Although we have previously mentioned that effectively advertising on Pinterest requires user-friendly content, you also have to avoid losing track of your brand. Find the ground between self-promotion and friendly neighborhood meme store.

4. A Picture is Worth 1,000 Words

That’s how the saying goes right? Take that advice to heart! Especially when you’re on Pinterest. Every time you come out with web content that doesn’t have an image, you miss a chance to stick it on Pinterest, losing potential followers. And don’t just slap on any ol’ image. Find something striking, emotional, beautiful- something people will actually want to repin. Steer clear of stock images with ugly white space.

So there you have it. A few advertising on Pinterest ideas that you might not have heard before. With a little bit of work and some creative thinking, you’ll be pinning like a pro in no time!

Have any of your own tips for Pinterest advertising? Let us know in the comments!

8 thoughts on “How To Take Advantage of Pinterest Advertising

  1. Candice Carter
    August 25, 2015 at 4:42 am

    Thanks For sharing I am just getting into Pinterest, What is the best size for Pinterest posts?

    1. Melissa Megginson
      August 25, 2015 at 9:58 am

      Hi Candice! Images that are longer than they are wide – called portrait style – do best on Pinterest. A commonly used size is 735×1100 pixels.

      1. Candice Carter
        August 28, 2015 at 5:25 am

        Awesome thank you!