These 6 brands prove that there’s no need for a “White Christmas” when you can have a “Pinterest Christmas”.
Pinterest and Target go together like jingle bells and reindeer. Not only has Target been placing “Top Pinned” signs around their stores, they also introduced a beta version of “Awesome Shop” – an online, Pinterest-based store front. This also means that Target has a pretty amazing Pinterest account.
Target uses their Pinterest account to celebrate the season with ideas on everything from what gifts to give to creative places for your own “Elf on the Shelf” to hide.
Etsy and Pinterest have a very important thing in common: DIY.
Pinterest users flock to Pinterest to find amazing DIY ideas, or to find amazing DIY products that they couldn’t DIY themselves. Etsy provides DIY-mavens a home to showcase and sell their wares. For a one-of-a-kind Christmas, Etsy’s Pinterest account provides ideas for DIY projects you can do on your own, plus unique gift ideas from their own Etsy sellers.
A favorite of millennials everywhere, BuzzFeed’s mix of relatable lists, real news stories and the best of the Internet keep their audience coming back for more.
BuzzFeed’s Pinterest attempts to help those clueless millennials (and Gen Y, Gen X, Baby Boomers…) figure out just what gifts to get those impossible people in your life. Some of the gifts are practical, some are fun, and some of the gifts they suggest are just plain out there.
Although Starbucks’ Pinterest strategy has been a some-what misguided one, they stepped up their game for the holiday season.
Starbucks stays true to their brand with their Christmas-y boards. Their “Hosting the Holidays” board boasts more than 200 pins for everything from making the perfect centerpeice, to crafting the ultimate holiday cocktail. “The Perfect Gift” board stays close to the brand by promoting both their own coffee-related and products that will accent their wares.
You might be surprised to learn that Lowe’s Pinterest account has more than 3.5 million followers. They didn’t earn this kind of success by only pinning power tools and bath tubs.
Lowe’s gained their success by pinning what users were interested in: DIY home improvement and decorating. They didn’t stray from this strategy for the holidays. Their “Holiday Ready Home” is a group with other Pinterest influencers focusing on tips how to get your home ready for all things holiday. They do use their “2013 Gifts for Her” and “2013 Gifts for Him” boards to post images to items found in store or on their site, but within the context of gift-giving it’s a strategy that makes sense and doesn’t come off as overly self-promotional.
Luxury hotel chain, Four Season, has this whole Pinterest thing down.
Keeping the “luxury” alive and well on Pinterest has helped Four Seasons win over 33,000 Pinterest followers. Their Christmas suggestions are a stunning mix of luxury items (like a diamond and pearl encrusted Chanel watch) from their Four Seasons Magazine and images from their own hotels around the world. If wanderlust is what you’re seeking this Christmas, look no further than Four Seasons Pinterest account.
What other brands are having the best Pinterest-Christmas ever?
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.