Every brand has a story to tell. Learn how to show off your unique tale using Pinterest.
Just like a snowflake or a stereotypical child of the Millennium, your company is 100% unique. So why not flaunt what makes you special? Whether you’re trying to entice new hires to join the team, or just trying to give your customers a better sense of who you are, getting your company culture out there helps everyone understand who you are. With the web becoming more visual, Pinterest is the perfect platform for your brand to curate the perfect boards to tell your unique story.
Show Your Mission
First, you need to pin down what it is that you do to help people. Are you an online boutique helping shoppers find the newest and cutest fashions? Or are you a SaaS company focusing on B2B marketing platforms? Maybe your company helps customers build their dream home. Whatever it might be, think of a way to make it more tangible.
For example, HubSpot’s mission is to bring “your whole marketing world together in one powerful, integrated system”. So, on Pinterest they bring together the marketing world with their boards. They’ve curated collections of boards touting useful eBooks, marketing infographics, Pinterest articles, etc., all while maintaining their fun company culture through boards like “Awful Stock Photography“. Seriously, it’s hilariously terrible.
While your mission is what you do, your company culture is who you are. It’s the difference between being a “Mac” and a “PC”, liking light meat or dark meat, or being completely vegetarian. Those little quirks about your company and your team are what make you special, so flaunt them! Maybe you’re located in a less-than-unusual place (like Oklahoma City, perhaps). Go ahead and make a board about why that location is awesome. Or maybe your company encourages pet adoration. Take a page out of Pinterest’s book and create a community board where team members can show off their adorable fur babies. And who doesn’t love pictures of cute animals?!
Dress for Success
While I’m lucky enough to come into work in jeans and a tee shirt without anyone giving me a side eye, my brother gets to go to work in sweatpants. It’s not that he’s unprofessional. It’s really quite the opposite. Because he is a gymnastics coach, he has to wear gym clothes to work – a tailored suit won’t cut it when you’re trying to catch flying children. Compare that wardrobe to our “won’t-teach-without-a-sports-coat” professor father, and there’s proof positive that clothing can be a major – and varied – part of company culture.
Thankfully, clothing is also a major part of Pinterest. Show off your style on a company dress code board. For example, Tailwind’s Startup Style board is full of fun shirts, casual outfit ideas and things you would be likely to see around our office. In comparison, my brothers company could have a few boards dedicated to gym wear, leotards and track suits. As for the professorial style… Well, there are a few great ideas on DIY elbow patches out there.
Another great way to show your company culture on Pinterest is to show which non-profits your company supports, either monetarily or through volunteering. By pinning about causes close to your company’s heart, those checking out your Pinterest page will understand where your priorities lie. Tailwind showed that our community was important to us by pinning relief information when the May 20th tornados ripped through our home state in 2013. Now, a natural disaster doesn’t have to happen in your state to jump-start your charitable efforts. Give back to your community, create company culture and have fun pinning all at once!
How else do you share your company’s story on Pinterest? Let us know in the comments!
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.