We all know Pinterest is about the pins. The pins you’re pinning, the pins you’re repinning, the pins you’re creating – Pinterest revolves around pins! That’s why it’s important to pin relevant, high quality content, but that’s not always the easiest task. To help your content discovery process, we’ve outlined a few of the ways you can easily find the perfect content for your audience.
Repins from your Feed
First and foremost, you must pin content from those you follow. Not only does this help bolster relations between you and your audience, if you’re following the right users it will be great content as well. A good place to start finding great users to follow is to find out if your favorite blogs have a Pinterest account. It’s also useful to look to those users who are following you. While their entire profile might not be relevant to your brand, because they are following you there’s a good chance they’ll have a board that fits your content needs.
Google alerts related to your brand
As you might already know, Google alerts are a great way to have content related to your brand delivered directly to your inbox. Once you have a list of topics you would like to follow, getting set up is easy. Simply go to google.com/alerts, fill in your options, and watch the great content start to roll in.
Search on Pinterest
As we’ve mentioned in the past, Pinterest is pushing themselves forward as a search engine rather than a traditional social media platform. So why not take advantage of their aspirations and search for some content to pin? Not only is it a great way to find content to pin, you can also find great pinners to follow.
Curating your own content allows you to share your personal insights and helps drive traffic back to your site. However, before you start creating content to pin to Pinterest it’s important to understand what content is performing on Pinterest. So how do you do that? Just check out what content is performing on Pinterest with help from analytics. Once you have a strong understanding just make sure not to pin your stuff too much.
How do you find content? Let us know in the comments!
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Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.