In 2013 Pinterest’s influence on the web became very apparent. Other online platforms followed Pinterest’s lead and began to place more importance on visuals, especially Google+.
Prior to May 2013, Google+ had a single column feed similar to Facebook and Twitter. Now, Google+ has more of a Pinterest like multi column feed with an emphasis placed on images.
In this week’s episode of the podcast I chat with Google+ pro Shannon Hernandez about the evolution of the visual web and ways to incorporate Pinterest into Google+ posts.
Google+ is a platform that is ignored by many. What shouldn’t be ignored is the fact that Google+ posts are indexed by Google. Just as it is possible for people to learn about your business or blog through your Pinterest account appearing in in a Google search they can also find you through your Google+ post.
Google+ Pro-Tips from Shannon Hernandez
“The first line of your Google+ post should be about 70 characters as it will show up in a Google.com search result as the Title tag of your post.
Below the title of your Google+ post will come a description of your post. When you author your Google+ post, utilize/optimize the first 140 characters of this second paragraph as it will be part of the Meta Description search result that shows up in a Google.com search query.
The more written content that is valuable, the easier it is for Google to crawl your posts when someone searches out a keyword or term.
Here’s an example of a Google+ post follow by the search result indexed inside of Google.com:
(Click on the blue read more link to see the entire Google+ post)
Include links to your Pinterest pins in Google+ posts
Step 1: Upload, optimize and post your image to your designated Pinterest board. Do not close this browser tab.
Step 2: Create a Public post inside of Google+ and use the first line as the Title of your post. Bold your first line so that it stands out after it is posted.
Step 3: Create a healthy summary for your image. Reopen the tab where you just posted your pin. Copy the page link from your previously created Pin and place it below your summary.
Once a Google+ post has been shared publicly, it is instantly indexed inside of a Google.com search result. The core concept behind this idea is to create A.) Traffic to your post so that it indexes organically on Google.com and B.) An entry point from your Google+ post to your Pins.
The higher the rank of your Google+ post inside of Google.com, the higher probability your Google+ post is getting clicked and funneling customers to your pins.
Here are two examples of a Google+ posts that append the Pin link:
Hopefully you have optimized your pins and Pinterest profile to lead directly back to your website where you can collect an email address.
Remember, try to be at every turn so your potential customers can find you.”
Connect with Shannon
On his website Shannon J Hernandez
On Google+
On Pinterest
On Instagram
On Twitter
Links mentioned
Visual web post on Oh So Pinteresting
Michael Stelzner interviews Jeff Goins on the Social Media Marketing Podcast
How He Found His Way to 378k Pinterest Pins and Thousands of Visitors OSP Episode 039
I’ll be speaking at New Media Expo January 4-6, 2014 and at Social Media Examiner’s Social Media Marketing World March 28-28. Hope to see you there!
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