See The World Through Pinterest Lens + Find Instant Ideas3 min read

Building on Pinterest’s Buyable Pins and visual search “Pinterest developed new experimental technology that, for the first time ever, is capable of seeing the world the way you do. Now there’s a way to discover ideas without having to find the right words to describe them first. Pinterest Lens is a new way to see things in real life and bring them online.

See the world through Pinterest Lens

It’s called Pinterest Lens (currently in beta), and it lets you use the camera in your Pinterest app to discover ideas inspired by objects you see out in the real world.” Pinterest Lens is like the app Shazam where you can listen to a song and the app pulls up the title and band for you.

A Pinterest Lens on the World

Window shopping has never been so easy! With a camera in the Pinterest app, you’ll be able to snap a photo of shoes or a purse and Pinterest will do a visual search on their app for similar and/or related items that you can Pin to your boards or purchase if it’s a Buyable Pin.

Imagine being in the grocery store and finding a cool, in-season squash but having no idea what to do with it. You could snap a photo in Pinterest and get recipe ideas within seconds. Pretty powerful stuff!

Pinterest says, “Lens works best for finding home decor ideas, things to wear and food to eat. As more and more people give it a try, and we continue making improvements to our technology, results will get even better, and the range of objects Lens recognizes will get increasingly wider.”

The Pinterest Lens could be a great new tool for lifestyle bloggers and food bloggers as well as being fantastic for all pinners to find more things they love.

Instant Ideas help personalize your Pinterest feed

When you see something that you like on Pinterest with a large while circle, tap the Pin to reveal related items that populate inline without losing your place in the stream.

Pinterest's Instant Ideas

“The new ideas appear right inline, so it’s like you’re instantly reshaping your feed around whatever catches your eye, all without losing your spot. Behind the scenes, your feed will get even more personalized, delivering you the very best ideas that people are loving on Pinterest, all in real time.”

Instant Ideas help personalize your Pinterest feedClick To Tweet

One-click purchases with Shop the Look

In my opinion, Buyable Pins and Shop the Look are even easier than one-click Amazon purchases. With an easy, one-time set up you can shop through your Pinterest Pins with ease.

Shop the Look on Pinterest

Buyable Pins are pins that allow users to purchase a product within the Pinterest platform. All they have to do is tap the blue buy it button at the top of the right hand corner and fill in their credit card information, and the product is purchased like any other e-commerce site.

Shop the Look takes Buyable Pins to the next level. When you see a blue circle on a Pinterest Pin, click to find the items and even purchase them. It’s also a great way to see how people have created outfits or designed rooms with the same or similar items.

Instant Ideas and Shop the Look are available now on iOS and Pinterest Lens is rolling out to iOS and Android over the next few months.

Learn about Pinterest's new Lens + Instant Ideas features!Click To Tweet

What do you think of these new Pinterest updates? We love the innovation and that Pinterest is always on the cutting edge.

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We live in visual world and Pinterest Lens is making it easier to find things we love and get Instant Ideas with how to use them.

About Peg Fitzpatrick

Peg is the Director of Content Strategy and Social Media with Tailwind. An avid Pinner and Instagrammer, Peg co-wrote The Art of Social Media: Power Tips for Power Users with Guy Kawasaski.

6 thoughts on “See The World Through Pinterest Lens + Find Instant Ideas3 min read

  1. February 17, 2017 at 9:13 am

    Awesome post Peg! I love that Pinterest is evolving to be more even more user friendly and making it easier to see what you love. Thanks for the great tips!

    1. February 17, 2017 at 9:59 am

      Thanks Leslie! Do you have Shop the Look yet? It’s super cool. I went to see what it was and immediately bought something. It’s dangerously good!

  2. February 17, 2017 at 2:08 pm

    So I saw the white circle pop up recently and was like what the heck is that?! I clicked it and couldn’t quite tell what it was doing. Thanks so much for this article! Super helpful! You guys are so informative!

    1. February 17, 2017 at 3:53 pm

      Hi Trudy,

      I’m so happy you liked it! Did you get a good Instant Idea when you clicked?