Building on Pinterest’s Buyable Pins and visual search “Pinterest developed new experimental technology that, for the first time ever, is capable of seeing the world the way you do. Now there’s a way to discover ideas without having to find the right words to describe them first. Pinterest Lens is a new way to see things in real life and bring them online.
It’s called Pinterest Lens (currently in beta), and it lets you use the camera in your Pinterest app to discover ideas inspired by objects you see out in the real world.” Pinterest Lens is like the app Shazam where you can listen to a song and the app pulls up the title and band for you.
A Pinterest Lens on the World
Window shopping has never been so easy! With a camera in the Pinterest app, you’ll be able to snap a photo of shoes or a purse and Pinterest will do a visual search on their app for similar and/or related items that you can Pin to your boards or purchase if it’s a Buyable Pin.
Imagine being in the grocery store and finding a cool, in-season squash but having no idea what to do with it. You could snap a photo in Pinterest and get recipe ideas within seconds. Pretty powerful stuff!
Pinterest says, “Lens works best for finding home decor ideas, things to wear and food to eat. As more and more people give it a try, and we continue making improvements to our technology, results will get even better, and the range of objects Lens recognizes will get increasingly wider.”
The Pinterest Lens could be a great new tool for lifestyle bloggers and food bloggers as well as being fantastic for all pinners to find more things they love.
Instant Ideas help personalize your Pinterest feed
When you see something that you like on Pinterest with a large while circle, tap the Pin to reveal related items that populate inline without losing your place in the stream.
“The new ideas appear right inline, so it’s like you’re instantly reshaping your feed around whatever catches your eye, all without losing your spot. Behind the scenes, your feed will get even more personalized, delivering you the very best ideas that people are loving on Pinterest, all in real time.”
One-click purchases with Shop the Look
In my opinion, Buyable Pins and Shop the Look are even easier than one-click Amazon purchases. With an easy, one-time set up you can shop through your Pinterest Pins with ease.
Buyable Pins are pins that allow users to purchase a product within the Pinterest platform. All they have to do is tap the blue buy it button at the top of the right hand corner and fill in their credit card information, and the product is purchased like any other e-commerce site.
Shop the Look takes Buyable Pins to the next level. When you see a blue circle on a Pinterest Pin, click to find the items and even purchase them. It’s also a great way to see how people have created outfits or designed rooms with the same or similar items.
Instant Ideas and Shop the Look are available now on iOS and Pinterest Lens is rolling out to iOS and Android over the next few months.Learn about Pinterest's new Lens + Instant Ideas features!
What do you think of these new Pinterest updates? We love the innovation and that Pinterest is always on the cutting edge.
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Peg is the Director of Content Strategy and Social Media with Tailwind. An avid Pinner and Instagrammer, Peg co-wrote The Art of Social Media: Power Tips for Power Users with Guy Kawasaski.