Required Instagram Video Sizes and Dimensions9 min read


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Are you using video on Instagram to communicate, connect, and engage with your audience?

Wondering what are the best video sizes for everything from Instagram Stories to IGTV?

As video increases in popularity, adding it to your core marketing strategy is critical. And with so many video options, it’s easy to do.

But knowing the right video aspect ratio and dimensions can leave you scratching your head.

That’s why we’ve put together this complete guide, including an Infographic that you can pin and save for later! 📌

Want to grow your Instagram followers faster? Get this free checklist for 16 quick, easy wins you can immediately use to build an audience.

A Quick Timeline of Instagram Video Feature Launches

Instagram video hasn’t been around since day one, but it has received an overwhelming amount of adoption with each feature launch.

  • In June 2013, Instagram launches a 15-second video sharing feature, including 13 filters and video editing.
  • In October 2015, Instagram launches Boomerang, quick one-second bursts of five photos that turn into a video.
  • In August 2016, Instagram launches Instagram Stories, thought to be the Snapchat killer.
  • In November 2016, Instagram launches live video, which allows users to broadcast live on Instagram, for up to one hour.
  • In June 2018, Instagram announces the launch of IGTV, a video platform going head-to-head with video giant, YouTube.

No matter which feature you choose, your potential grows as you increase reach and that’s exactly what video can do.

Still skeptical about video and its magical engagement powers?

Just take a look at Mention’s Instagram Engagement Report and you’ll see all you need to know about video on Instagram.

95 million photos and videos are shared on Instagram every day, but those video stats! 🙌

  • Video performs better—on average—than other types of content on Instagram when it comes to generating engagement.
  • Video posts receive more than 2x more comments than other types of posts.
  • Video posts generated an average of 150 comments.
  • Video posts received on average the highest number of likes.

instagram_engagement_report_posts_average_comments
via Mention.com

Start a Free Trial of Tailwind for Instagram!

  • Schedule photos and videos directly to your Instagram feed with Auto Post.
  • Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
  • Regram photos immediately from anywhere with our browser extension.
  • Save hours with our intuitive desktop & mobile apps.
  • Make your posts more discoverable with user tagginglocation tagging.
  • Analyze what's working across every post and profile with smart analytics.

General Requirements for Instagram Video

Before drilling down to the specific types of Instagram video and the purpose behind them, here are the overall requirements for any Instagram video:

  • Maximum 30 frames per second.
  • Maximum length of 60 seconds.
  • Maximum file size of 4 GB.

You also have 5 options for video on Instagram: square, landscape, portrait, stories, and carousel.

I’ll break down all 5 below, but here are the video requirements you need to know:

  • Square video minimum resolution is 600 x 600. Max is 1080 x 1080.
  • Portrait video minimum resolution is 600 x 750. Max is 1080 x 1350.
  • Landscape video minimum resolution is 600 x 315. Max is 1080 x 608.
  • Stories video minimum resolution is 600 x 1067. Max is 1080 x 1920.
  • Carousel video minimum resolution is 600 x 700. Max is 1080 x 1080.

Square Video

For many years, square was the only video ratio you could share on Instagram. But times they are a changin’ and many options are now available.

Square is still preferred by many, and you can use it when you want to take up more space, quickly capture audience attention, share an impactful moment, or set the stage as Adidas did here.

Portrait Video

As you might imagine, there’s a slight difference in the presentation of a portrait video compared to a square video; it stretches a bit longer.

You can use it in the same way you use square, but this version gives room for more text, call outs, calls to action, transcription of the content, or a dog balancing water on its nose, because… who doesn’t want to see that?! 😂

Landscape Video

Landscape is the least likely of all video dimensions to get used on Instagram, but as Wedding Dresses proves, it can be useful in certain situations.

Use landscape video to maintain the look and feel of a previously recorded video, share a more stylistic and creative presentation, or take your audience on a visual journey.

Stories Video

Instagram Stories was launched in 2016 and quickly dubbed a clone of Snapchat that would kill off the platform.

While that hasn’t happened, Instagram has decidedly emerged the winner in ephemeral content.

Use Stories for content you don’t feel “worthy” of your feed, content that provides a better look into the personality of your brand, or creates a way to highlight seasonal offers like Target does on a regular basis.

Carousel Video

You might be familiar with carousel images, but did you know you can use video in the same way? In the click of a button, choose multiple videos and add them to one post.

Use carousel video to tell a bigger story, turn one video into multiple (shorter) video clips, or create an experience around your brand, team, product, or service like Buzzfeed Tasty does with every video they share.

*Important Note: Carousel videos do not show the video icon like typical videos on Instagram. Instead, they show the carousel icon in the upper right hand corner.

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Tag who you’d share these pizza nachos with! 🍕

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Now that you have a general idea of Instagram video options, let’s take a look at required video sizes and dimensions across each Instagram feature.

Plus, see how to strategically use that feature in your business!

Instagram Feed Video

Video Length

  • Videos must be 3 – 60 seconds long.

Video File Type

  • Videos must be in MP4 or MOV file format.

Video Resolution and Size

  • Videos can be square, portrait, or landscape. See recommended sizes for each above.
  • Videos should have a minimum frame rate of 30 FPS (frames per second). See minimum resolution above.
  • The maximum file size is 4 GB.

Instagram Feed Video Content

Using video in your feed should be second nature for most at this point. But, if you haven’t begun yet, here are a few ways to create it without adding a bunch of extra hours to your day.

Tools like the ones below make it easy to record, edit, and share your videos.

Once your video is complete, add it to Tailwind, schedule for your best time to post to Instagram, write your description, and then watch the hashtag magic happen!

As you type your description, Tailwind will begin to suggest the best hashtags for your content.

No more searching, saving, and fumbling for the right hashtags, let Tailwind do the heavy lifting for you!

Instagram Stories Video Size and Dimensions

Video Length

  • Videos must be a max 15 seconds long.

Video File Type

  • Videos must be in MP4 or MOV file format.

Video Resolution and Size

  • Videos should be vertical (not landscape) with an aspect ratio of 9:16.
  • Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
  • The maximum file size is 4 GB.

Instagram Story Video Content

As I mentioned above, Stories are a great way to engage your audience in a whole new way.

Instead of feed or live video that feels more structured, planned for and scheduled, Stories can be shared throughout the day, at any time, and in a variety of ways.

Start a Free Trial of Tailwind for Instagram!

  • Schedule photos and videos directly to your Instagram feed with Auto Post.
  • Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
  • Regram photos immediately from anywhere with our browser extension.
  • Save hours with our intuitive desktop & mobile apps.
  • Make your posts more discoverable with user tagginglocation tagging.
  • Analyze what's working across every post and profile with smart analytics.

Here are a few ideas to get you started:

  • Behind-the-scenes
  • Product launch
  • How-to
  • Team highlight
  • New location
  • Announcement
  • Teaser
  • Press release
  • Podcast episode
  • New blog post

Instagram Live Video

Video Length

  • Videos must be a max 60 minutes long.

Video File Type

  • Videos must be in MP4 or MOV file format.

Video Resolution and Size

  • Videos should be vertical (not landscape) with an aspect ratio of 9:16.
  • Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
  • The maximum file size is 4 GB.

Instagram Live Video Content

Instagram Live is exactly what you’re accustomed to with Facebook Live. With the click of a button, you can go live and interact in real-time with your audience.

Use Instagram Live to walk your audience through a specific process, share your favorite tips, answer community frequently asked questions, or simply motivate and encourage your audience like Chalene Johnson does.

To go Live on Instagram:

  • Tap in the top left of the screen or swipe right from anywhere in Feed.
  • Tap Live at the bottom of the screen, then tap Go Live.
  • If you’re on an iOS device, you can tap in the bottom right to add photos and videos from your camera roll to your live video. To stop displaying your photo or video, swipe right and tap. Keep in mind that only you can see the photos and videos in your camera roll while you’re sharing a live video.
  • When you’re done, tap End in the top right then tap to confirm. From there, you can tap Save in the top right to save it to your camera roll, or share it to your story.

IGTV Video

Video Length

  • Videos must be between 15 seconds and 10 minutes long.

Note: Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.

Video File Type

  • Videos must be in MP4 or MOV file format.

Video Resolution and Size

  • Videos should be vertical (not landscape) with an aspect ratio of 9:16.
  • Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
  • The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.

IGTV Video Content

Your use of IGTV could include anything from showcasing your team to sneak peeks, product launches, demonstrations, and any other binge-worthy content your audience will eat up.

As a brand, Netflix uses IGTV to connect you one-on-one with series regulars as well as take you behind-the-scenes on some of your favorite shows.

Cover Photo Size

The recommended size for cover photos is 420px by 654px (or 1:1.55 ratio). Right now, you can’t edit your cover photo after you’ve uploaded it.

Final Thoughts

The key for your use of Instagram video is to identify the topics most appealing to your audience, flesh out those topics into short, bite-sized videos, and then choose a day that you’ll consistently share your video content.

As with anything else, showing up on a regular basis is half the battle, but worth the fight when it leads to increased engagement.

*Hint hint: Doing this doesn’t have to be difficult when you use Tailwind to schedule your Instagram content! 🙌

What type of video will you start using on Instagram for your business? Share with me in the comments below!

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2 thoughts on “Required Instagram Video Sizes and Dimensions9 min read

  1. Great article and timely for me! I have just spent the last couple of weeks creating loads of video content for my IGTV and my Instagram feed. Yes, all the various sizes required meant a lot of resizing of images and video files inside of ScreenFlow, though I’m already starting to see way better engagement, especially with video pins for my Pinterest account.

    Here’s a tip if you’re creating Pinterest video. I strongly suggest making a thumbnail slide for the first couple of seconds of your video, as Pinterest doesn’t yet allow you to upload a thumbnail image, and will choose a screenshot from your actual video. By adding your image at the start of the video, you can then select this as your thumbnail when you’re uploading your file, and by having a good video cover your video instantly becomes a lot more clickable inside of the feed!

    Cheers,

    Phil Adair

    1. That’s excellent, Phil. It does take time to prepare content for each channel, but as you’re seeing, it’s well worth the time.

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