How to Share Instagram Images on Pinterest (and Vice Versa)

Pinterest and Instagram. Arguably the two biggest names in visual marketing, with very different user experiences. Where Pinterest is based on linking images to websites, Instagram is all about the images. In fact, Instagram only recently announced clickable advertising for a very select set of partners. And while the two platforms act differently, they can actually work together to help you create an inner-connected visual social media marketing image and cross-promote your accounts on each platform. So, what are the best ways to share Instagram images on Pinterest (and Pinterest images on Instagram)?

 How to Share Instagram Images on Pinterest

Adding Instagram Photos to Pinterest

Thanks to Instagram’s desktop interface, you can link directly to your posts. So say I wanted to share this image from my recent trip to Australia on Pinterest:

Instagram in Browser

My first option is to save the image and upload it directly to Pinterest, then add the source URL:

Instagram image on Pinterest

Alternatively, you can schedule your Instagram images to Pinterest through the Tailwind dashboard thanks to our Instagram integration. Just connect your account, then choose images from your entire Instagram feed:

Tailwind's Instagram Pins

Click on the image you’d like to schedule, then add the board, description, and time to the post:

Scheduling Instagram Images

By scheduling your Instagram pictures, you can ensure that they will be seen when your Pinterest audience is active.

Adding Pinterest Photos to Instagram

Because of Instagram’s square size and previously mentioned aversion to links, you have to get a little creative when sharing Pinterest images. For example, say I wanted to promote our Startup Life board on Instagram. What would be the best way to share that image?

Well, first we can find a pin on the board that fits within a square, and add it to Instagram:

Promoting Pinterest Boards on Instagram

Even though you can’t link to a URL in an Instagram post, you can link to it in your profile. If you look in the description of the above image, I tell the Instagram-mer to check out our bio for the link:

Instagram profile

And in our bio, there’s a clickable link! You can link to a Pinterest board you’d like to promote, your full Pinterest account, a link to your blog – anything! It’s your one chance to get Instagram users to click, so take advantage of it.

What other ways do you cross promote your social accounts? Let us know in the comments!

Related Content: Pinterest vs. Instagram Marketing

Tailwind’s intuitive dashboard and clever browser extension help you to schedule a week of social posts in under an hour, at your convenience. To top it off our smart schedule makes sure that all of those posts go out when your audience are most likely to engage with them.

Tailwind members grow engagement on their post 2.5x faster than non-members on average. Start your free trial by signing up with Pinterest!

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About Melissa Megginson

Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.

21 thoughts on “How to Share Instagram Images on Pinterest (and Vice Versa)

  1. Stephanie Hackney
    April 2, 2015 at 5:00 pm

    Is this header, Adding Pinterest Photos to Pinterest, supposed to say Adding Pinterest Photos to Instagram?

    1. Melissa Megginson
      April 2, 2015 at 5:03 pm

      You would think adding Pinterest photos to Pinterest would be pretty obvious, right? 😉 Thanks for catching that – updating now!

  2. Alan
    September 4, 2015 at 7:02 am

    Id like to know this toooo

    1. Melissa Megginson
      September 4, 2015 at 11:33 am

      As it stands right now, you will need to change the URL of the Instagram image on Pinterest. The “pinned via Tailwind” tag can be unchecked, and you don’t have to deal with it once you upgrade 🙂

  3. September 9, 2015 at 9:22 pm

    Great resource, Melissa! I’d like to add that you can create boards in Pinterest out of your top-performing Instagram posts to keep them alive (you know the repin culture & short-lived IG posts). 😉 Thanks!

  4. October 16, 2015 at 11:39 am

    Is adding “Pinterest images to Instagram” function available to test in the trial program? I connected the “Pin From Instagram” beta feature, but don’t see Pinterest to Instagram. Thank you! 🙂

    1. Melissa Megginson
      October 16, 2015 at 1:18 pm

      Hi Alice! Instagram actually doesn’t allow publishing outside of the app, so there is not a way to add Pinterest images to Instagram within Tailwind. The workaround I came up with in the article is using an image from a Pin to create an Instagram post promoting your Pinterest account. Until Instagram opens up publishing to third parties, I’m afraid that’s the only option.

      1. October 16, 2015 at 5:29 pm

        Darn! I’ve been waiting for a platform to publish to Instagram and got really excited when I read this article. They really need to relax that rule! Thanks for the clarification though 🙂

        1. Andrea Robinson
          February 18, 2016 at 6:10 pm

          I totally AGREE!

          1. February 18, 2016 at 6:14 pm

            Hi Andrea! Since then, I’ve found another platform that can schedule AND publish to Instagram. It’s called “Schedugram.” Hope that’s helpful for you!

        2. Tomasz Mickiewicz
          November 30, 2016 at 10:28 am

          If you want to schedule instagram posts you can use onlypult.com – simply, no need to confirm posting on your mobile. I use it a lot.

  5. Kendall O
    February 18, 2016 at 2:43 pm

    Visual marketing is so key these days. It’s certainly one of my main goals in 2016 for marketing and content promotion. This is a really slick way of connecting the two and getting some cross-traffic! I never utilized Instagram as fuel for Pinterest or vice versa, so your app seems like the perfect way to start, with a really pretty interface, too. One thing I do find challenging with Instagram is the lack of link usage, or having to constantly update the profile link to stay current. And, of course, the lack of automatic posting apps! Wish they’d hurry up and get on with that one, haha.

  6. Sammie
    February 19, 2016 at 2:21 pm

    Very interesting technique. I’m bigger on Instagram so I think linking my Pinterest might work for me. Do people really take the time to go to the profile page and click the link?