Posting on social media is like a Goldie Locks and three bears situation. 👩🐻🐻🐻
Post too often on some platforms and you risk setting off spam filters or annoying your followers.
Post too infrequently and you risk losing engagement and getting forgotten.
The trick is to find that sweet spot (and only share high-quality content, of course.)
We get it. Life gets in the way and you can’t spend all day on Instagram.
Unfortunately, you can’t schedule and auto post to Instagram directly through the platform’s own website like you can with Facebook and Twitter.
Don’t fret. An Instagram auto post app like Tailwind is your best friend for this – but should you use it?
What are the pros and cons of auto posting?
Auto Post to Instagram: Cons
Before we start explaining how to auto post to Instagram, let’s look at some things you should watch out for.
Possible Violation of Instagram’s Terms of Service
Until 2018, the only Instagram schedulers which allowed auto posting were not approved Instagram partner tools. Anyone using one of these was violating Instagram’s terms of service and were at risk for having their accounts deleted. Eeek!
Hasta la vista, baby! 😳
That’s not the case anymore. Instagram has updated its API and made it possible to auto post with partner apps like Tailwind.
Choosing a partner app is not only vital to keep you from being in the doghouse with Instagram because not every app has your or your follower’s best interests at heart. Some are merely out to steal data or store information longer than they should. Yikes.
Always use reputable, official partner tools like Tailwind to schedule your Instagram posts. Get a free trial of Tailwind for Instagram
You May Forget to Stay Engaged
Social media is all about, well, being social!
Unless you’re Kim Kardashian, you can’t get away with broadcasting (aka simply posting content and not interacting with your audience/accounts you follow).
Once you figure out how to auto post on Instagram, it’s easy to slip into broadcaster mode.
Comments on your posts sit unloved and dormant. You stop following new accounts. 💤
Posting is only half of the work. Remember to keep an eye out for push notifications so you can interact with your followers and stay engaged.
Auto Post to Instagram: Pros
Okay, so why should you auto post to Instagram?
Freedom! Fit Instagram Posting into Your Schedule
As a blogger or marketer, you have a full schedule as it stands. Setting an alarm to post on Instagram isn’t ideal.
Using an Instagram auto post app lets you work on the platform when you have time.
Get your post writing, hashtags, and uploading out of the way so you can focus on other things. Like your business!
Plan Ahead with Your Instagram Posts
When you use a third-party app like Tailwind to schedule your Instagram posts, you can upload multiple images for multiple days in one batch – much faster, easier, and more convenient! AND, you don’t have to be available to complete the posting – it will happen without you!
As Jeff Bullas says:
“Just like any other social media platform, your Instagram audience wants consistency. Consistency in your posting schedule, and consistency in the quality of your content.”
You Can Auto Post on Instagram at the Perfect Time
When you create an account with Tailwind, we automatically scan your followers and figure out when they’re most active online.
From there, we’ll give you the ideal times to post for the highest engagement.
Your followers live in different time zones around the world. We do the hard work in the background so you can literally post in your sleep.
Having your image or video auto post means you won’t miss a notification and your ideal posting window.
How to Enable Auto Post on Tailwind
- Convert your Instagram account to a business account if you haven’t already.
- Log in to Tailwind and make sure you’re on your Instagram account. You’ll see this banner:
- Click on the “Set Up Auto Posting Now!” button.
- Click on the blue “Connect Instagram via Facebook” to authenticate your Instagram business account. You may have completed this in the past, but the new interface requires a new authentication.
- Briefly revel in the “Yay! Auto posting is now enabled!” message.
This whole process should take no more than five minutes.
How to Auto Post on Instagram
Unfortunately, Instagram’s native app doesn’t offer an auto post or scheduling feature. You’ll need to use a third-party service like Tailwind.
Create an account and log into Tailwind (it only takes a few minutes.) Get a free trial of Tailwind for Instagram
Head over to the post scheduler and you’ll see all the best times to post each day.
Click on “create a new post” and “upload images.” Upload an image and start typing your caption.
As you type, Tailwind suggests relevant hashtags for you to use. Not only that, but we rank the suggested hashtags based on engagement potential.
Check out these suggested hashtags:
When you’re done, click on “add to queue” and Tailwind will automatically select the ideal time for your post to publish. Don’t worry, you can pick custom times too if that’s more up your alley.
You can also move your hashtags into the first comment if you prefer.
Try the Tailwind Instagram Auto Post App for Free
With Tailwind, you can auto post to Instagram at the perfect time to engage your followers. When you decide to auto post, remember to:
- Write unique, engaging captions.
- Carefully choose the best hashtags for engagement.
- Follow up with comments on your posts to keep your audience engaged.
- Like and comment on posts from other accounts.
Ready to see how Tailwind can make your life easier and boost your Instagram potential? Give our app a spin now with a free trial!
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David is Tailwind’s Director of Marketing and Growth. He is a former journalist who wrote for The Times and The Financial Times, a marketing agency co-founder, founder of Confluence digital marketing conference, father of two, and early morning writer. He grew up on The Isle of Wight in England and lives in Oklahoma City.