For basically any holiday there’s no need to look much further than Pinterest for the best ideas on food, decorations, drinks, invitations, etc. And, for a brand, it can be very lucrative to pin content related to the upcoming celebration. With St. Patrick’s Day fast upon us, we’ve found some great brands that are taking advantage of the holiday in their Pinterest marketing plan.
Known for posting funny, sharable content, BuzzFeed used Pinterest to promote their new post about which foods should NOT be celebrating St. Patrick’s Day.
Epicurious, a site dedicated to the best in food, posted recipes that were related to St. Patrick’s Day but are not tied down by the celebration. Because they keep the caption related but broad, they will have a better chance of the pins showing up in non-St. Patrick’s Day related searches.
Sephora used St. Patrick’s Day as a chance to engage with their fans on Pinterest. By creating the hashtag, #SephoraStPaddys, fans could take a picture of their St. Patrick’s Day inspired nail art and get a chance to have it shared by Sephora.
Better Homes & Gardens created a whole board in honor of St. Patrick’s Day. The board was placed in the top left position so users could quickly find it. Sticking with their persona of keeping the home life wonderful, they posted ideas on things to cook, drinks to concoct, decorations to make and craft’s easy enough for kids.
Even non-profit animal lovers, PETA, decided to get into the spirit of the day. However, they put their own twist on it. Their St. Patrick’s Day board promoted going vegan (including vegan beers!) and pledging to donate to mistreated animals.
As we proved in our fashion retail infographic, Urban Outfitters does a great job of utilizing Pinterest as a marketing platform. For St. Patrick’s Day they promoted their family friendly- and not so family friendly- styles for you to wear on the great green day.
Haven’t pinned any St.Patrick’s Day content? Don’t worry, there’s still time! Go ahead and pin your favorite green cocktail, a great green shirt or whatever else your brand uses to celebrate the day of the Irish. Have fun with, but make sure the content stays relevant to your audience. And if you miss it this time, there’s always another holiday around the corner.
May you have the luck of the Irish!
This article originally published as How Brands Use St. Patrick’s Day in Their Pinterest Marketing Plan at http://pinleague.com/st-patricks-pinterest-marketing
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.